Bachelor of Communication (Honours)

Burwood (Melbourne)

 

INTAKE: March

Program Overview

Deakin University's Bachelor of Communication (Honours) program is designed to provide students with advanced knowledge and skills in communication theory, media production, digital media, journalism, public relations, and strategic communication. This program integrates theoretical insights with practical experience, preparing graduates for careers in diverse communication fields.

Curriculum: The curriculum covers core subjects such as communication theory, media ethics, digital storytelling, media law, strategic communication, and research methodologies. Students have the flexibility to specialize in areas such as journalism, digital media production, public relations, corporate communication, or media studies. Practical components include hands-on projects, internships, and industry placements.

Research Focus: Deakin University emphasizes a strong research focus in its Bachelor of Communication (Honours) program, encouraging students to explore contemporary communication issues and trends. Faculty members conduct research in areas such as media effects, digital media innovations, communication ethics, cross-cultural communication, and social media analysis. Students have opportunities to undertake independent research projects, collaborate with faculty, and present findings at conferences.

Industry Engagement: The program fosters industry engagement through partnerships with media organizations, communication agencies, digital platforms, government bodies, and non-profit organizations. Industry engagement activities include guest lectures, workshops, industry placements, and collaborative projects. These connections provide students with real-world experience, networking opportunities, and insights into industry practices and career pathways.

Global Perspective: Deakin University promotes a global perspective through international study opportunities, exchange programs, and collaborations with universities worldwide. Students have the opportunity to study abroad, participate in global media projects, or undertake internships in international settings. This global immersion enhances their understanding of global communication trends, cultural diversity, and international media landscapes.

Pollster Education

Location

Burwood (Melbourne)

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

AUD 35400

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 with a minimum of 21 in each section.
  • PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Deakin University provides an array of scholarships designed to recognize and reward academic excellence, leadership potential, and specific fields of study. 

Deakin International Scholarship: This scholarship is available to high-achieving international students applying for undergraduate and postgraduate coursework programs. It provides a partial tuition fee waiver, making Deakin's quality education more affordable.

Deakin Vice-Chancellor's International Scholarship: This scholarship is awarded to exceptional international students who have demonstrated academic excellence. It covers a significant portion of tuition fees, enhancing the value of a Deakin education.

Deakin STEM Scholarship: For students pursuing science, technology, engineering, or mathematics (STEM) programs, this scholarship recognizes and rewards their dedication to these fields. It provides financial support to help students achieve their STEM-related academic goals.

Regional Scholarships: Deakin University is supporting students from specific regions, including South Asia, Southeast Asia, Latin America, and the Middle East. These regional scholarships provide financial assistance to students from these areas to enhance their educational experience at Deakin.

Faculty-specific Scholarships: Deakin offers scholarships tailored to different faculties and areas of study, such as business, health, and arts and education. These scholarships are designed to reward academic excellence and dedication to specific fields.

Sports Scholarships: Deakin recognizes the value of sports and provides scholarships to talented athletes who wish to balance their education with competitive sports.

Graduates of the Bachelor of Communication (Honours) program at Deakin University are equipped with advanced communication skills and knowledge across various disciplines within the field. This prepares them for diverse career opportunities in media, journalism, public relations, digital media production, corporate communication, and more.

Journalist: Graduates can pursue careers as journalists in print, broadcast, or digital media outlets. They research and write news stories, conduct interviews, report on current events, and analyze information to inform the public.

Digital Media Producer: Digital media producers create and manage digital content across platforms such as websites, social media, podcasts, and video channels. They oversee content creation, production schedules, digital marketing strategies, and audience engagement initiatives.

Public Relations Specialist: Public relations specialists manage communication between organizations and their stakeholders. They develop media campaigns, write press releases, handle crisis communication, and build positive relationships with the media, clients, and the public.

Corporate Communications Manager: Corporate communications managers oversee internal and external communications for organizations. They develop communication strategies, manage corporate branding, coordinate media relations, and ensure consistency in messaging across all communication channels.

Marketing Communications Specialist: Graduates can work in marketing departments, developing and implementing marketing communication strategies. They create promotional materials, manage advertising campaigns, conduct market research, and analyze consumer behavior to support marketing goals.

Media Research Analyst: Media research analysts study audience behavior, media consumption patterns, and media effectiveness. They analyze data to provide insights for media planning, advertising strategies, and audience targeting in media organizations, advertising agencies, or market research firms.

Digital Strategist: Digital strategists develop and implement digital marketing strategies to enhance brand awareness, engagement, and conversion rates. They leverage digital analytics, SEO, social media marketing, and content marketing to achieve business objectives for clients or organizations.

Content Manager/Editor: Content managers oversee the creation, editing, and publication of content across various platforms. They manage editorial calendars, collaborate with writers and designers, ensure content quality and consistency, and optimize content for SEO and audience engagement.


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