Bachelor of Commerce/Bachelor of Communication (Journalism)

Deakin University, located in Victoria, Australia, is renowned for its commitment to innovative teaching methods and research excellence. The Bachelor of Commerce/Bachelor of Communication (Journalism) program is designed to equip students with a comprehensive understanding of journalism within the context of business and commerce. It integrates theoretical knowledge with practical skills, preparing graduates for dynamic roles in journalism across various media platforms.

Curriculum: The curriculum of the Bachelor of Commerce/Bachelor of Communication (Journalism) program at Deakin University encompasses a blend of core journalism principles and business-related disciplines. Students study foundational subjects such as media law and ethics, news reporting and writing, digital journalism, and multimedia storytelling. They also gain insights into business fundamentals including economics, accounting, marketing, and management, which are crucial for understanding the commercial aspects of media organizations.

Research Focus: Deakin University emphasizes a research-driven approach to journalism education. The program encourages students to engage in critical inquiry and investigative reporting. Faculty members are actively involved in research projects that contribute to media studies and journalism practice. Students have opportunities to participate in research initiatives, gaining hands-on experience in conducting interviews, analyzing data, and reporting on significant issues.

Industry Engagement: The Bachelor of Commerce/Bachelor of Communication (Journalism) program at Deakin University fosters strong ties with the industry. Students benefit from guest lectures by industry professionals, workshops, and networking events. They also undertake internships with leading media organizations, gaining practical experience and industry insights. This engagement ensures that graduates are well-prepared to meet the demands of modern journalism and excel in competitive media environments.

Global Perspective: With a commitment to preparing students for a globalized media landscape, Deakin University integrates a global perspective into the journalism program. Students have opportunities for international study experiences, exchange programs, and collaborations with global media institutions. The curriculum includes case studies and projects that explore international issues and media practices, preparing graduates to work in diverse cultural and geopolitical contexts.

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 79 with a minimum of 21 in each section.
• PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Deakin University provides an array of scholarships designed to recognize and reward academic excellence, leadership potential, and specific fields of study. 

Deakin International Scholarship: This scholarship is available to high-achieving international students applying for undergraduate and postgraduate coursework programs. It provides a partial tuition fee waiver, making Deakin's quality education more affordable.

Deakin Vice-Chancellor's International Scholarship: This scholarship is awarded to exceptional international students who have demonstrated academic excellence. It covers a significant portion of tuition fees, enhancing the value of a Deakin education.

Deakin STEM Scholarship: For students pursuing science, technology, engineering, or mathematics (STEM) programs, this scholarship recognizes and rewards their dedication to these fields. It provides financial support to help students achieve their STEM-related academic goals.

Regional Scholarships: Deakin University is supporting students from specific regions, including South Asia, Southeast Asia, Latin America, and the Middle East. These regional scholarships provide financial assistance to students from these areas to enhance their educational experience at Deakin.

Faculty-specific Scholarships: Deakin offers scholarships tailored to different faculties and areas of study, such as business, health, and arts and education. These scholarships are designed to reward academic excellence and dedication to specific fields.

Sports Scholarships: Deakin recognizes the value of sports and provides scholarships to talented athletes who wish to balance their education with competitive sports.

Graduates from Deakin University's Bachelor of Commerce/Bachelor of Communication (Journalism) program are equipped with a versatile skill set that prepares them for diverse roles within the journalism and media industries. 

Journalist/Reporter: Graduates can pursue careers as journalists or reporters across various media platforms including print, digital, broadcast, and online journalism. They research and write news stories, conduct interviews, and cover events to inform the public about current affairs and issues.

Editor: Careers in editing involve overseeing the content and quality of news articles, features, and reports. Graduates may work as managing editors, copy editors, or section editors, ensuring accuracy, clarity, and adherence to editorial policies.

Digital Content Producer: With skills in digital journalism and multimedia storytelling, graduates can work as digital content producers. They create engaging content for websites, social media platforms, and digital publications, using text, video, audio, and interactive elements to attract and engage audiences.

Broadcast Journalist: Careers in broadcast journalism include roles as news anchors, correspondents, or producers for television and radio stations. Graduates report live from the field, anchor news programs, and produce news segments for broadcast audiences.

Photojournalist/Visual Journalist: Graduates interested in visual storytelling can pursue careers as photojournalists or visual journalists. They capture compelling images and videos to accompany news stories, conveying information and emotions through visual media.

Investigative Journalist: Careers in investigative journalism involve in-depth research and reporting on complex issues, uncovering wrongdoing, and holding institutions accountable. Graduates may work on long-term investigative projects for news organizations or freelance investigative reporting.

Multimedia Journalist: Graduates with skills in multimedia production can work as multimedia journalists, producing content that integrates text, video, and graphics. They may create multimedia packages for online news platforms or multimedia presentations for broadcast media.

Public Relations Specialist: Graduates may transition into public relations roles, managing communications between organizations and the public. They develop PR campaigns, handle media inquiries, and cultivate positive relationships with stakeholders to enhance brand reputation.

Content Strategist/Editorial Manager: Careers in content strategy involve planning and managing editorial calendars, developing content strategies, and overseeing content creation for websites, blogs, and digital platforms. Graduates ensure content aligns with organizational goals and resonates with target audiences.

Media Consultant: Some graduates may choose to work as media consultants, providing strategic advice and insights to media organizations, businesses, or government agencies. They analyze media trends, advise on media relations, and develop communication strategies to achieve desired outcomes.