Master of Finance
The Master of Finance program at Deakin University is renowned for its holistic approac...
Bachelor of Commerce/Bachelor of Communication (Advertising)
Burwood(Melbourne), Waterfront (Geelong)
INTAKE: Mar, Jul & Nov
Program Overview
Deakin University, located in Victoria, Australia, is renowned for its commitment to innovative teaching methods and cutting-edge research. The Bachelor of Commerce/Bachelor of Communication (Advertising) program is designed to equip students with a comprehensive understanding of both business and communication aspects, specifically tailored for careers in advertising. It integrates practical skills with theoretical knowledge to prepare graduates for dynamic roles in the advertising industry.
Curriculum: The curriculum of the Bachelor of Commerce/Bachelor of Communication (Advertising) program at Deakin University is structured to provide students with a blend of core business disciplines and specialized communication skills. Courses cover areas such as marketing principles, consumer behavior, advertising strategy, digital marketing, media planning, and creative advertising techniques. Students also engage in practical projects and internships, gaining hands-on experience essential for their future careers in advertising.
Research Focus: Deakin University emphasizes research-driven education, with a strong focus on fostering innovation and critical thinking among its students. The advertising program encourages students to explore contemporary issues in advertising through research projects and case studies. Faculty members actively engage in research that contributes to industry knowledge and informs curriculum development, ensuring students receive up-to-date insights into advertising practices globally.
Industry Engagement: Deakin University maintains strong ties with the industry, offering students opportunities to interact with advertising professionals and organizations. The program includes guest lectures, workshops, and networking events that connect students with industry leaders. Internship placements with leading advertising agencies and companies provide practical experience and valuable industry exposure, enhancing students' employability upon graduation.
Global Perspective: With a commitment to preparing students for a globalized world, Deakin University integrates a global perspective into its advertising program. International study opportunities, exchange programs, and partnerships with universities worldwide allow students to broaden their cultural understanding and gain insights into global advertising trends. The curriculum incorporates case studies from diverse markets, preparing graduates to work in multicultural environments within the advertising industry.
Location
Burwood(Melbourne), Waterfront (Geelong)
Score
IELTS 6
Tuition Fee
AUD 41600
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 21 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Deakin University provides an array of scholarships designed to recognize and reward academic excellence, leadership potential, and specific fields of study.
Deakin International Scholarship: This scholarship is available to high-achieving international students applying for undergraduate and postgraduate coursework programs. It provides a partial tuition fee waiver, making Deakin's quality education more affordable.
Deakin Vice-Chancellor's International Scholarship: This scholarship is awarded to exceptional international students who have demonstrated academic excellence. It covers a significant portion of tuition fees, enhancing the value of a Deakin education.
Deakin STEM Scholarship: For students pursuing science, technology, engineering, or mathematics (STEM) programs, this scholarship recognizes and rewards their dedication to these fields. It provides financial support to help students achieve their STEM-related academic goals.
Regional Scholarships: Deakin University is supporting students from specific regions, including South Asia, Southeast Asia, Latin America, and the Middle East. These regional scholarships provide financial assistance to students from these areas to enhance their educational experience at Deakin.
Faculty-specific Scholarships: Deakin offers scholarships tailored to different faculties and areas of study, such as business, health, and arts and education. These scholarships are designed to reward academic excellence and dedication to specific fields.
Sports Scholarships: Deakin recognizes the value of sports and provides scholarships to talented athletes who wish to balance their education with competitive sports.
Graduates of the Bachelor of Commerce/Bachelor of Communication (Advertising) program from Deakin University have a wide array of career opportunities available to them.
Advertising Manager: Responsible for planning and executing advertising campaigns, managing budgets, and overseeing creative and media teams. Advertising managers work closely with clients to achieve marketing objectives.
Marketing Strategist: Develops and implements marketing strategies to promote products or services. Marketing strategists analyze market trends, consumer behavior, and competitor activities to create effective marketing campaigns.
Media Planner/Buyer: Focuses on selecting the most appropriate media platforms to reach target audiences effectively. Media planners/buyers negotiate advertising space and time slots, ensuring maximum exposure for their clients' campaigns.
Digital Marketing Specialist: Specializes in utilizing digital channels such as social media, email marketing, and online advertising to promote brands and products. Digital marketing specialists analyze campaign performance and optimize strategies for better results.
Public Relations Officer: Manages the public image and reputation of organizations or individuals. Public relations officers create press releases, organize events, and maintain relationships with media outlets to enhance brand visibility.
Market Research Analyst: Conducts research to assess market conditions, consumer preferences, and competitor strategies. Market research analysts interpret data and provide insights to guide advertising and marketing decisions.
