MBA Master of Business Administration
Durham University's MBA Master of Business Administration program is designed to eq...
BA Marketing and Management with Placement Year
Durham-England
INTAKE: September
Program Overview
Durham University's BA Marketing and Management with Placement Year course offers students the opportunity to gain practical work experience in the field of marketing and management through a year-long placement. This program combines academic learning with real-world application, equipping students with the skills and knowledge necessary for a successful career in marketing and management.
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Program Structure: The BA Marketing and Management with Placement Year course typically spans four years, including a year-long work placement. The first two years are dedicated to studying core modules in marketing, management, and related subjects, while the third year is spent in an industry placement. The final year allows students to further specialize their studies through elective modules.
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Core Subjects: The course covers a broad range of core subjects in marketing and management, including marketing principles, consumer behavior, market research, brand management, strategic management, organizational behavior, operations management, and entrepreneurship. These subjects provide students with a solid foundation in both marketing and management theory and practice.
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Placement Year: The placement year is a valuable component of the program, allowing students to apply their academic knowledge to a real-world work environment. Students have the opportunity to secure placements in various organizations, ranging from multinational corporations to small businesses. The placement year provides practical insights into the marketing and management industry, enhances employability, and allows students to develop valuable professional connections.
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Professional Development: The BA Marketing and Management with Placement Year course emphasizes the development of professional skills and attributes. Students receive guidance and support to enhance their employability skills, such as communication, teamwork, problem-solving, and adaptability. The placement year offers a platform for students to further develop these skills and gain industry-specific experience.
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Industry Connections: Durham University has strong connections with a wide range of industry partners, including local and international businesses. These connections facilitate the placement year opportunities, allowing students to secure placements with reputable organizations. The university's strong ties with the business community enhance students' learning experience and future career prospects.
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Personal and Professional Development: Throughout the program, students are encouraged to engage in personal and professional development activities. They have access to career services, workshops, and mentoring programs to support their personal growth and career aspirations. These resources assist students in developing their strengths, setting career goals, and preparing for successful careers in marketing and management.
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Study Abroad Opportunities: Durham University offers study abroad programs that allow students to spend a semester or a year at partner universities around the world. While the placement year provides a practical work experience, students may also have the opportunity to incorporate an international perspective through a study abroad experience. This global exposure can broaden their understanding of marketing and management practices in different cultural and business contexts.
Location
Durham-England
Score
IELTS: 6.5
Tuition Fee
£ 24500
- Applicants should have successfully completed their secondary education with a minimum overall score of 85% or equivalent in their respective country's grading system.
- English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 92, with at least 23 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Durham University offers a range of scholarships and bursaries to both domestic and international students.
- Durham University Scholarships and Bursaries: These are awarded to both undergraduate and postgraduate students based on academic excellence, financial need, or specific criteria such as subject area or country of origin.
- Durham International Scholarships: These are awarded to exceptional international students who are pursuing undergraduate or postgraduate studies at the university. The scholarship covers a portion of tuition fees and is renewable for the duration of the course.
- Government Scholarships: Durham University participates in a number of government scholarship programs, including the Chevening Scholarship and the Commonwealth Scholarship.
- College-Specific Scholarships: Some colleges at Durham University offer scholarships and bursaries to their students, such as the Van Mildert College Music Scholarship and the St. Mary's College Travel Grant.
- Departmental Scholarships: Some academic departments at Durham University offer scholarships specifically for international students. These scholarships may be discipline-specific or focused on supporting students from specific regions or countries.
- Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious scholarships awarded to exceptional international students across all academic disciplines. These scholarships cover the full tuition fees and provide a generous living allowance for the duration of the program. The selection process is highly competitive and based on academic merit and leadership potential.
Durham University in the UK offers a BA in Marketing and Management with Placement Year, providing students with the opportunity to gain valuable work experience in the industry during their studies. This combination of academic learning and practical experience enhances students' employability and prepares them for a wide range of exciting career opportunities in marketing, management, and related fields.
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Marketing Coordinator: Graduates of the BA Marketing and Management with Placement Year course can pursue careers as marketing coordinators. They work closely with marketing teams, assisting in the development and implementation of marketing strategies, coordinating marketing campaigns, managing social media channels, and analyzing marketing performance. Marketing coordinators play a vital role in executing marketing initiatives and supporting the overall marketing efforts of organizations.
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Brand Strategist: Brand management is a popular career path for marketing and management graduates. With the practical experience gained during the placement year, graduates can excel as brand strategists. They develop brand strategies, conduct market research, create brand positioning, and manage brand communication. Brand strategists play a crucial role in building strong brand identities and guiding brand growth.
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Digital Marketing Specialist: The placement year provides students with practical skills in digital marketing. Graduates can pursue careers as digital marketing specialists, working with digital marketing agencies or in-house marketing teams. They develop and implement digital marketing strategies, manage online advertising campaigns, optimize websites for search engines, and analyze digital marketing metrics. Digital marketing specialists are in high demand in today's digital-driven business landscape.
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Market Research Analyst: The practical experience gained during the placement year equips graduates with skills in market research and analysis. They can work as market research analysts, conducting research studies, collecting and analyzing data, and providing insights on market trends, consumer behavior, and competitor activity. Market research analysts play a crucial role in helping organizations make informed business and marketing decisions.
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Sales Manager: Graduates of the BA Marketing and Management with Placement Year course can pursue careers as sales managers. They oversee sales teams, set sales targets, develop sales strategies, and manage client relationships. The practical experience gained during the placement year enhances their ability to lead sales initiatives, drive revenue growth, and ensure the success of sales operations.
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Advertising Account Executive: With practical exposure to the advertising industry during the placement year, graduates can excel as advertising account executives. They work closely with clients and creative teams, managing advertising campaigns, ensuring client satisfaction, and contributing to the development of effective advertising messages. Advertising account executives play a critical role in delivering impactful and successful advertising campaigns.
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Business Development Manager: The placement year provides students with practical experience in business development. Graduates can work as business development managers, identifying new market opportunities, building strategic partnerships, and driving business growth. Their experience in market analysis and relationship management allows them to contribute effectively to the expansion and success of organizations.
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Retail Manager: The practical experience gained during the placement year prepares graduates for careers as retail managers. They oversee the operations of retail stores, manage staff, optimize product displays, and implement marketing strategies to drive sales. Retail managers play a crucial role in creating a positive customer experience, maximizing store profitability, and managing retail operations efficiently.
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Market Analyst: Graduates can pursue careers as market analysts, utilizing their practical experience in data analysis and market research. They analyze market trends, competitor activity, and consumer behavior to provide valuable insights to businesses. Market analysts play a vital role in helping organizations understand market dynamics, identify growth opportunities, and make informed marketing and business decisions.
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Entrepreneurship: With the practical experience gained during the placement year, graduates may choose to start their own businesses and become entrepreneurs. Their knowledge of marketing principles, business strategy, and management practices allows them to establish and manage their ventures effectively.
