MBA Master of Business Administration
The MBA program at Durham University is a full-time, intensive course aimed at developi...
BA Marketing and Management with Placement Year
Durham-England
INTAKE: September
Program Overview
The BA Marketing and Management with Placement Year program at Durham University is specifically designed to equip students with the theoretical knowledge and practical skills needed to succeed in the marketing and management sectors. The program provides students with a strong foundation in both disciplines, covering areas such as consumer behavior, strategic marketing, branding, management theory, and organizational behavior. The unique feature of the program is the placement year, where students work in an industry setting for one year. This allows students to apply their learning to real-world challenges, gain hands-on experience, and develop professional skills that are highly valued by employers. The placement year not only enhances students' academic learning but also provides an excellent opportunity for them to build professional networks and improve their employability upon graduation. Upon returning for their final year, students are able to bring fresh insights from their placement experiences and apply them to their studies, further strengthening their academic understanding and professional skills.
Curriculum: The curriculum of the BA Marketing and Management with Placement Year program is structured to offer a balance of theoretical learning and practical application. In the first year, students are introduced to key concepts in both marketing and management through modules such as Business and Management, Introduction to Marketing, Consumer Behavior, and Marketing Communications. These core modules provide students with a solid grounding in business and marketing fundamentals. In the second year, the curriculum becomes more specialized, with modules such as Strategic Marketing, Digital Marketing, Brand Management, and Organizational Behavior, offering students deeper insights into these essential business areas. The placement year takes place between the second and final years, allowing students to gain invaluable industry experience. Upon returning for their final year, students will engage with more advanced topics, such as International Marketing, Advanced Consumer Behavior, and Strategic Management, and have the option to choose electives that align with their career interests. This well-structured curriculum ensures that students are not only prepared for the challenges of the marketing and management industries but also equipped to contribute to the evolving demands of the business world.
Research Focus: Durham University has a strong reputation for research excellence, and this is reflected in the BA Marketing and Management with Placement Year program. The university's research in business and management covers a wide range of topics, including consumer behavior, marketing strategy, corporate governance, and digital marketing. The Business School at Durham is known for its research-led approach to teaching, which ensures that students are exposed to the latest academic findings and industry insights. Faculty members actively contribute to groundbreaking research, and students in the program have the opportunity to engage with this research, often incorporating it into their coursework and projects. Research-led teaching at Durham ensures that students receive a cutting-edge education, which prepares them to tackle complex business challenges. Additionally, students are encouraged to critically analyze marketing and management theories and practices, fostering a mindset of innovation and inquiry that will serve them well in their future careers.
Industry Engagement: The BA Marketing and Management with Placement Year program places a strong emphasis on industry engagement, offering students the opportunity to gain valuable practical experience during their placement year. Durham University has established strong relationships with a wide range of industries, including multinational corporations, marketing agencies, and consultancy firms, providing students with access to top-tier placement opportunities. The university’s career services team offers personalized support to students in securing placements, helping them to navigate the application process, prepare for interviews, and make the most of their time in the industry. The year-long placement allows students to apply their academic learning in real-world business environments, gaining hands-on experience in areas such as marketing strategy, brand management, and consumer insights. Industry engagement is further enhanced through guest lectures, networking events, and business-led projects, providing students with direct access to industry professionals and the latest trends in marketing and management. This practical experience significantly enhances students’ employability and ensures that they are well-prepared to enter the workforce upon graduation.
Global Perspective: The BA Marketing and Management with Placement Year program at Durham University takes a global approach to education, recognizing the increasingly international nature of the business world. The program offers students the opportunity to study global marketing strategies, international business management, and cross-cultural consumer behavior, giving them a broad understanding of how marketing and management practices differ across regions. The diverse student body at Durham further enriches the learning experience, allowing students to interact with peers from a variety of cultural and professional backgrounds. In addition to the global focus in the curriculum, Durham University has strong international partnerships with universities around the world, providing students with opportunities for exchange programs and international internships. These experiences allow students to gain a global perspective on marketing and management and develop the skills necessary to work in an international business environment. By incorporating global perspectives throughout the program, students are well-prepared for careers in multinational companies, international marketing firms, and other global business settings.
Location
Durham-England
Score
IELTS: 6.5
Tuition Fee
£ 29500
- Applicants should have successfully completed their secondary education with a minimum overall score of 85% or equivalent in their respective country's grading system.
- English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 92, with at least 23 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Durham University offers a range of scholarships and bursaries to both domestic and international students.
Durham University Scholarships and Bursaries: These are awarded to both undergraduate and postgraduate students based on academic excellence, financial need, or specific criteria such as subject area or country of origin.
Durham International Scholarships: These are awarded to exceptional international students who are pursuing undergraduate or postgraduate studies at the university. The scholarship covers a portion of tuition fees and is renewable for the duration of the course.
Government Scholarships: Durham University participates in a number of government scholarship programs, including the Chevening Scholarship and the Commonwealth Scholarship.
College-Specific Scholarships: Some colleges at Durham University offer scholarships and bursaries to their students, such as the Van Mildert College Music Scholarship and the St. Mary's College Travel Grant.
Departmental Scholarships: Some academic departments at Durham University offer scholarships specifically for international students. These scholarships may be discipline-specific or focused on supporting students from specific regions or countries.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious scholarships awarded to exceptional international students across all academic disciplines. These scholarships cover the full tuition fees and provide a generous living allowance for the duration of the program. The selection process is highly competitive and based on academic merit and leadership potential.
Durham University in the UK offers a BA in Marketing and Management with Placement Year, providing students with the opportunity to gain valuable work experience in the industry during their studies. This combination of academic learning and practical experience enhances students' employability and prepares them for a wide range of exciting career opportunities in marketing, management, and related fields.
Marketing Coordinator: Graduates of the BA Marketing and Management with Placement Year course can pursue careers as marketing coordinators. They work closely with marketing teams, assisting in the development and implementation of marketing strategies, coordinating marketing campaigns, managing social media channels, and analyzing marketing performance. Marketing coordinators play a vital role in executing marketing initiatives and supporting the overall marketing efforts of organizations.
Brand Strategist: Brand management is a popular career path for marketing and management graduates. With the practical experience gained during the placement year, graduates can excel as brand strategists. They develop brand strategies, conduct market research, create brand positioning, and manage brand communication. Brand strategists play a crucial role in building strong brand identities and guiding brand growth.
Digital Marketing Specialist: The placement year provides students with practical skills in digital marketing. Graduates can pursue careers as digital marketing specialists, working with digital marketing agencies or in-house marketing teams. They develop and implement digital marketing strategies, manage online advertising campaigns, optimize websites for search engines, and analyze digital marketing metrics. Digital marketing specialists are in high demand in today's digital-driven business landscape.
Market Research Analyst: The practical experience gained during the placement year equips graduates with skills in market research and analysis. They can work as market research analysts, conducting research studies, collecting and analyzing data, and providing insights on market trends, consumer behavior, and competitor activity. Market research analysts play a crucial role in helping organizations make informed business and marketing decisions.
Sales Manager: Graduates of the BA Marketing and Management with Placement Year course can pursue careers as sales managers. They oversee sales teams, set sales targets, develop sales strategies, and manage client relationships. The practical experience gained during the placement year enhances their ability to lead sales initiatives, drive revenue growth, and ensure the success of sales operations.
Advertising Account Executive: With practical exposure to the advertising industry during the placement year, graduates can excel as advertising account executives. They work closely with clients and creative teams, managing advertising campaigns, ensuring client satisfaction, and contributing to the development of effective advertising messages. Advertising account executives play a critical role in delivering impactful and successful advertising campaigns.
Business Development Manager: The placement year provides students with practical experience in business development. Graduates can work as business development managers, identifying new market opportunities, building strategic partnerships, and driving business growth. Their experience in market analysis and relationship management allows them to contribute effectively to the expansion and success of organizations.
Retail Manager: The practical experience gained during the placement year prepares graduates for careers as retail managers. They oversee the operations of retail stores, manage staff, optimize product displays, and implement marketing strategies to drive sales. Retail managers play a crucial role in creating a positive customer experience, maximizing store profitability, and managing retail operations efficiently.
Market Analyst: Graduates can pursue careers as market analysts, utilizing their practical experience in data analysis and market research. They analyze market trends, competitor activity, and consumer behavior to provide valuable insights to businesses. Market analysts play a vital role in helping organizations understand market dynamics, identify growth opportunities, and make informed marketing and business decisions.
Entrepreneurship: With the practical experience gained during the placement year, graduates may choose to start their own businesses and become entrepreneurs. Their knowledge of marketing principles, business strategy, and management practices allows them to establish and manage their ventures effectively.
