Bachelor of Business(Sport Management)

Burwood (Melbourne)

 

INTAKE: Mar & Jul

Program Overview

Deakin University is renowned for its commitment to innovation and excellence in education. The Bachelor of Business (Sport Management) program at Deakin prepares students for dynamic careers in the sports industry. This program integrates business principles with specialized knowledge in sports management, equipping students with the skills needed to thrive in roles such as sports marketing, event management, sports administration, and athlete management. Students gain practical experience and insights into the global sports landscape, preparing them for diverse career opportunities in this growing field.

Curriculum: The curriculum of the Bachelor of Business (Sport Management) at Deakin University combines core business subjects with specialized courses in sports management. Students study fundamental business disciplines such as marketing, finance, management, and strategic planning. They also delve into sports-specific topics including sports governance, sports law, sports economics, event management, and sports media. The program includes practical learning opportunities such as internships, industry projects, and fieldwork, enabling students to apply their knowledge in real-world sports environments.

Research Focus: Deakin University fosters a culture of research excellence in sports management and related fields. The Bachelor of Business (Sport Management) program encourages students to engage in research projects that explore current trends and issues in sports business, sports marketing strategies, fan engagement, sports analytics, and more. Students have access to Deakin’s specialized sports research centers and facilities, collaborating with faculty on innovative research initiatives that contribute to advancements in sports management practices globally.

Industry Engagement: Industry engagement is integral to the Bachelor of Business (Sport Management) program at Deakin University. The program offers students opportunities to engage with industry professionals, sports organizations, and governing bodies through guest lectures, networking events, and industry placements. Students gain practical experience and insights into the operations of sports organizations, event management companies, sports marketing agencies, and professional sports teams. Deakin’s strong industry connections ensure that graduates are well-prepared for successful careers in the competitive sports industry.

Global Perspective: A global perspective is emphasized throughout Deakin University’s Bachelor of Business (Sport Management) program. Students explore international sports markets, global sports events, and cross-cultural management practices. The program encourages students to participate in international study tours, exchange programs, and internships abroad, gaining firsthand experience and understanding of global sports business operations. Deakin’s diverse student body and multicultural campus environment further enrich the learning experience, preparing graduates to navigate and excel in global sports management careers.

Pollster Education

Location

Burwood (Melbourne)

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

AUD 38400

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 with a minimum of 21 in each section.
  • PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Deakin University provides an array of scholarships designed to recognize and reward academic excellence, leadership potential, and specific fields of study. 

Deakin International Scholarship: This scholarship is available to high-achieving international students applying for undergraduate and postgraduate coursework programs. It provides a partial tuition fee waiver, making Deakin's quality education more affordable.

Deakin Vice-Chancellor's International Scholarship: This scholarship is awarded to exceptional international students who have demonstrated academic excellence. It covers a significant portion of tuition fees, enhancing the value of a Deakin education.

Deakin STEM Scholarship: For students pursuing science, technology, engineering, or mathematics (STEM) programs, this scholarship recognizes and rewards their dedication to these fields. It provides financial support to help students achieve their STEM-related academic goals.

Regional Scholarships: Deakin University is supporting students from specific regions, including South Asia, Southeast Asia, Latin America, and the Middle East. These regional scholarships provide financial assistance to students from these areas to enhance their educational experience at Deakin.

Faculty-specific Scholarships: Deakin offers scholarships tailored to different faculties and areas of study, such as business, health, and arts and education. These scholarships are designed to reward academic excellence and dedication to specific fields.

Sports Scholarships: Deakin recognizes the value of sports and provides scholarships to talented athletes who wish to balance their education with competitive sports.

Graduates of Deakin University’s Bachelor of Business (Sport Management) program are well-prepared for exciting career opportunities in the dynamic and competitive sports industry. This specialized program equips students with a solid foundation in business principles combined with practical skills and knowledge specific to sports management. 

Sports Marketing Manager: Graduates can pursue careers as sports marketing managers, developing and implementing marketing strategies for sports teams, leagues, events, or sports brands. They leverage their knowledge of consumer behavior and sports trends to enhance fan engagement and drive revenue through sponsorship and promotional campaigns.

Event Manager: Event managers specialize in organizing and coordinating sports events such as tournaments, competitions, and corporate hospitality experiences. Graduates oversee logistics, budgeting, venue selection, and participant coordination to ensure successful and memorable sports events.

Sports Administrator: Sports administrators work within sports organizations, governing bodies, or sports clubs, managing day-to-day operations, membership services, and regulatory compliance. They may also handle strategic planning, financial management, and policy development to support organizational goals.

Athlete Manager/Agent: Graduates can work as athlete managers or agents, representing athletes in contract negotiations, endorsement deals, and career management. They provide guidance on career development, marketing opportunities, and financial planning to maximize athletes’ professional success.

Sports Facility Manager: Sports facility managers oversee the operation and maintenance of sports venues such as stadiums, arenas, and training facilities. They manage staff, coordinate event schedules, ensure facility safety and compliance, and optimize revenue generation through facility rentals and partnerships.

Sports Media Specialist: Sports media specialists work in media organizations, broadcasting companies, or sports agencies, covering sports news, producing sports content, and managing digital platforms. They may work as sports journalists, broadcasters, social media managers, or content creators, delivering engaging sports stories and updates to audiences.

Sports Business Consultant: Graduates can work as consultants, providing specialized advice and solutions to sports organizations, businesses, or government agencies. They analyze industry trends, conduct market research, and develop strategies for improving operational efficiency, revenue generation, and brand positioning within the sports sector.

Corporate Partnership Manager: Corporate partnership managers forge strategic partnerships between sports organizations and corporate sponsors or brands. They negotiate sponsorship deals, manage relationships with sponsors, and create marketing activations that align with both parties’ objectives and enhance brand visibility.

Sports Development Officer: Sports development officers work in community sports organizations, government bodies, or non-profit agencies, promoting participation in sports and physical activities. They develop sports programs, coordinate grassroots initiatives, and advocate for sports development policies that benefit communities and youth.

Sports Analytics Specialist: Graduates with strong analytical skills can pursue careers as sports analytics specialists, using data and statistical analysis to evaluate player performance, optimize team strategies, and inform decision-making in sports management, coaching, and scouting.


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