Master of Finance
The Master of Finance program at Deakin University is renowned for its holistic approac...
Bachelor of Commerce/Bachelor of Communication(Digital Media)
Burwood(Melbourne), Waterfront (Geelong)
INTAKE: Mar, Jul & Nov
Program Overview
The Bachelor of Commerce / Bachelor of Communication (Digital Media) double degree program at Deakin University integrates business acumen with expertise in digital media communication. This program is designed to equip students with a comprehensive understanding of digital technologies, media production, business management, and strategic communication. Graduates are prepared for careers at the intersection of media, technology, marketing, and business.
Curriculum: The curriculum of the Bachelor of Commerce / Bachelor of Communication (Digital Media) program combines core courses from both disciplines. Business courses cover areas such as accounting, economics, management, marketing, and business law. Communication (Digital Media) courses focus on digital storytelling, media production, social media strategies, content creation, and multimedia journalism. Students gain practical skills in digital design, video production, web development, and digital marketing, preparing them for roles in digital media management, advertising, public relations, and more.
Research Focus: Deakin University emphasizes research-led learning within the Bachelor of Commerce / Bachelor of Communication (Digital Media) program. Students have opportunities to engage in research projects exploring digital media trends, audience analytics, media consumption patterns, and the impact of technology on communication practices. Faculty members actively research areas such as digital culture, media convergence, digital marketing effectiveness, and social media influence, providing students with insights into cutting-edge developments in the field.
Industry Engagement: The university fosters strong connections with industry partners, digital media agencies, technology firms, and marketing organizations to enhance students’ practical skills and industry readiness. Industry placements, internships, guest lectures, and collaborative projects allow students to gain hands-on experience, build professional networks, and apply classroom knowledge to real-world scenarios. This engagement ensures that graduates are equipped with industry-relevant skills and insights into digital media innovation and business strategy.
Global Perspective: Deakin University integrates a global perspective into the Bachelor of Commerce / Bachelor of Communication (Digital Media) program by addressing global digital trends, cross-cultural communication strategies, and international media landscapes. Students are encouraged to participate in international study tours, exchange programs, or global internships to gain exposure to diverse cultural contexts and global media markets. This global outlook prepares graduates to navigate global business environments, adapt to technological advancements, and effectively communicate across cultural boundaries.
Location
Burwood(Melbourne), Waterfront (Geelong)
Score
IELTS 6
Tuition Fee
AUD 41600
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 21 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Deakin University provides an array of scholarships designed to recognize and reward academic excellence, leadership potential, and specific fields of study.
Deakin International Scholarship: This scholarship is available to high-achieving international students applying for undergraduate and postgraduate coursework programs. It provides a partial tuition fee waiver, making Deakin's quality education more affordable.
Deakin Vice-Chancellor's International Scholarship: This scholarship is awarded to exceptional international students who have demonstrated academic excellence. It covers a significant portion of tuition fees, enhancing the value of a Deakin education.
Deakin STEM Scholarship: For students pursuing science, technology, engineering, or mathematics (STEM) programs, this scholarship recognizes and rewards their dedication to these fields. It provides financial support to help students achieve their STEM-related academic goals.
Regional Scholarships: Deakin University is supporting students from specific regions, including South Asia, Southeast Asia, Latin America, and the Middle East. These regional scholarships provide financial assistance to students from these areas to enhance their educational experience at Deakin.
Faculty-specific Scholarships: Deakin offers scholarships tailored to different faculties and areas of study, such as business, health, and arts and education. These scholarships are designed to reward academic excellence and dedication to specific fields.
Sports Scholarships: Deakin recognizes the value of sports and provides scholarships to talented athletes who wish to balance their education with competitive sports.
Graduates of Deakin University’s Bachelor of Commerce / Bachelor of Communication (Digital Media) double degree program possess a unique blend of business management skills, digital media expertise, and strategic communication abilities. They are well-prepared for diverse and dynamic roles at the intersection of media, technology, marketing, and business.
Digital Marketing Specialist: Digital marketing specialists develop and execute online marketing campaigns using digital channels such as social media, search engine optimization (SEO), email marketing, and content marketing. They analyze consumer behavior, optimize campaign performance, and implement strategies to enhance brand awareness and customer engagement.
Social Media Manager/Strategist: Social media managers oversee brands’ social media presence, content strategy, and community engagement. They create compelling content, monitor social media trends, analyze performance metrics, and manage social media advertising campaigns to build brand loyalty and drive business growth.
Digital Content Creator/Producer: Digital content creators produce multimedia content for digital platforms, including videos, podcasts, articles, and infographics. They collaborate with creative teams, develop content calendars, and leverage storytelling techniques to engage audiences and enhance brand visibility across online channels.
E-commerce Manager: E-commerce managers oversee online sales strategies, website optimization, and customer experience for e-commerce platforms. They analyze market trends, manage product listings, optimize conversion rates, and implement digital marketing tactics to drive online sales and maximize revenue growth.
Digital Media Analyst: Digital media analysts collect and analyze data from digital marketing campaigns, social media platforms, and website analytics to assess performance and identify optimization opportunities. They provide insights and recommendations to improve digital strategies, target audience engagement, and return on investment (ROI).
Brand Strategist/Manager: Brand strategists develop and execute brand positioning strategies, market research, and brand identity campaigns to differentiate products or services in competitive markets. They collaborate with cross-functional teams, conduct competitor analysis, and implement brand messaging across digital and traditional marketing channels.
Content Marketing Manager: Content marketing managers oversee content creation, distribution, and promotion strategies to attract and engage target audiences. They develop editorial calendars, manage content production workflows, optimize SEO, and measure content performance to drive lead generation and customer acquisition.
Digital Communications Specialist: Digital communications specialists manage corporate communications, public relations (PR) campaigns, and crisis communications strategies across digital platforms. They develop messaging frameworks, monitor online reputation, and engage with stakeholders to maintain brand integrity and manage public perception.
Media Buyer/Planner: Media buyers and planners negotiate and purchase advertising space and time across digital and traditional media channels to reach target audiences effectively. They analyze media consumption habits, optimize media budgets, and track campaign performance to achieve marketing objectives and ROI goals.
User Experience (UX) Designer: UX designers focus on enhancing user satisfaction by improving the usability, accessibility, and interaction design of digital products and services. They conduct user research, create wireframes and prototypes, and collaborate with developers to deliver intuitive and engaging user experiences.
