Master of Accounting
Macquarie University, located in Sydney, Australia, is renowned for its excellence in e...
Bachelor of Media and Communications with a Major in Public Relations and Social Media
North Ryde (Sydney)
INTAKE: Jul & Feb
Program Overview
Macquarie University offers a dynamic Bachelor of Media and Communications program with a specialized Major in Public Relations and Social Media. This undergraduate degree is designed to equip students with comprehensive knowledge and practical skills in public relations strategies, social media management, and corporate communications. It emphasizes critical thinking, creativity, and ethical practices in public relations, preparing students for diverse careers in media, communications, and digital marketing sectors.
Curriculum: The curriculum is structured to provide a blend of theoretical foundations and hands-on experience. Students study core subjects such as principles of public relations, social media analytics, digital marketing, strategic communication, and crisis management. They also explore specialized topics in brand management, media law and ethics, content creation for digital platforms, and audience engagement strategies. The program integrates practical workshops, case studies, and industry projects to enhance students' skills in crafting effective communication campaigns and managing digital media channels.
Research Focus: Macquarie University promotes a research-intensive environment in media and communication studies. Faculty members are actively involved in research areas such as digital communication trends, social media impact on public opinion, corporate reputation management, and cross-cultural communication strategies. Students benefit from exposure to cutting-edge research through seminars, conferences, and collaborative research projects, enriching their understanding of current issues in public relations and social media management.
Industry Engagement: The university maintains strong connections with industry leaders and professional bodies, ensuring students have opportunities for industry placements, internships, and networking events. These collaborations enable students to gain practical insights, build industry contacts, and develop skills that are highly valued in the competitive job market. Guest lectures from industry professionals and alumni provide real-world perspectives and practical advice, preparing students for successful careers in public relations, social media management, and related fields.
Global Perspective: Macquarie University emphasizes a global outlook in its educational approach. The Bachelor of Media and Communications program encourages students to explore global trends in public relations, international communication strategies, and cultural diversity in media practices. Students have opportunities to participate in international study tours, exchange programs, and collaborative projects with global partners, broadening their perspectives and enhancing their ability to work in multicultural environments.
Location
North Ryde (Sydney)
Score
IELTS 6.5
Tuition Fee
AUD 34200
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 100 with a minimum of 23 in each section.
- PTE (Pearson Test of English): Overall score of 64 with a minimum of 57 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Macquarie University is providing opportunities to support students with their educational journey through various scholarship programs. These scholarships are designed to help students achieve their academic goals and alleviate financial stress.
Vice-Chancellor's International Scholarship: This scholarship is offered to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees for the course duration and is awarded based on academic merit.
Macquarie University International Scholarship: This scholarship is available to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers a portion of the tuition fees, ranging from AUD 5,000 to AUD 10,000 per year, depending on the course and level of study.
Destination Australia Scholarship: This scholarship is offered to domestic and international students who are studying in regional Australia. The scholarship covers a portion of the tuition fees and provides a living allowance of AUD 15,000 per year.
Indigenous Scholarship Program: This scholarship program is designed to support Indigenous Australian students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees and provides additional support such as accommodation and living allowances.
Merit Scholarship: This scholarship is offered to students who have demonstrated outstanding academic performance in their previous studies. The scholarship covers a portion of the tuition fees and is available to both domestic and international students.
Women in Leadership Scholarship: This scholarship is designed to support female students who are pursuing a postgraduate degree in a leadership-related field. The scholarship covers full tuition fees and provides additional support such as mentoring and networking opportunities.
Graduates of Macquarie University's Bachelor of Media and Communications with a Major in Public Relations and Social Media are equipped with versatile skills that are in high demand across various industries. This program prepares students for dynamic careers in public relations, social media management, digital marketing, corporate communications, and more.
Public Relations Specialist: One of the most direct career paths for graduates is becoming a public relations (PR) specialist. PR specialists work in agencies, corporations, or nonprofit organizations to manage their public image. They develop communication strategies, write press releases, organize events, and maintain relationships with media outlets and key stakeholders.
Social Media Manager: Graduates can pursue roles as social media managers, responsible for developing and implementing social media strategies to enhance brand visibility and engagement. They create compelling content, monitor social media trends, analyze performance metrics, and interact with followers to maintain a positive brand reputation across various platforms.
Digital Marketing Strategist: With a strong foundation in social media and communication strategies, graduates can excel as digital marketing strategists. They develop and execute digital marketing campaigns, optimize website content for SEO, manage online advertising budgets, and use analytics tools to measure campaign effectiveness and ROI.
Corporate Communications Officer: Many organizations hire graduates to work in corporate communications departments. They oversee internal and external communications, draft corporate announcements, manage crisis communications, and ensure consistent messaging across all communication channels. This role requires strong writing skills, strategic thinking, and the ability to align communications with organizational goals.
Content Creator/Writer: Graduates may choose to work as content creators or writers, producing engaging content for websites, blogs, social media platforms, and corporate publications. They use their storytelling skills to communicate brand messages effectively and engage audiences across different digital channels.
Brand Manager: Brand management is another career path for graduates, where they oversee the development and execution of brand strategies to position products or services in the market. They conduct market research, analyze consumer behavior, monitor competitor activities, and collaborate with marketing teams to enhance brand equity and customer loyalty.
Digital PR Consultant: Some graduates may opt to work independently as digital PR consultants, advising clients on public relations strategies tailored for digital platforms. They help clients build brand reputation, manage online crises, and leverage social media channels to enhance brand visibility and engagement.
Media Relations Specialist: In organizations and PR agencies, graduates can specialize as media relations specialists. They cultivate relationships with journalists, pitch stories to the media, coordinate interviews, and secure media coverage to raise awareness and promote positive media exposure for their clients or organizations.
