Master of Accounting
Macquarie University, located in Sydney, Australia, is renowned for its excellence in e...
Bachelor of Marketing and Media
North Ryde (Sydney)
INTAKE: Jul & Feb
Program Overview
Macquarie University in Sydney, Australia, offers a Bachelor of Marketing and Media program designed to equip students with a blend of marketing strategies and media skills essential for careers in the dynamic fields of advertising, public relations, digital media, and marketing communications. This program integrates theoretical knowledge with practical experiences, preparing graduates to navigate the evolving landscape of marketing and media industries.
Curriculum: The curriculum of the Bachelor of Marketing and Media program at Macquarie University covers core concepts in marketing management, consumer behavior, digital marketing, media production, and communication strategies. Students learn to develop integrated marketing campaigns, use digital platforms for advertising and promotion, and create compelling media content across various channels. Elective courses allow students to specialize in areas such as social media marketing, brand management, or media analytics.
Research Focus: Macquarie University emphasizes research-led teaching, providing students with opportunities to engage in research projects that explore current trends and challenges in marketing and media. Faculty members conduct research in areas such as consumer psychology, media ethics, digital storytelling, and advertising effectiveness. Students may participate in research initiatives, seminars, and conferences that deepen their understanding of theoretical concepts and practical applications in marketing and media studies.
Industry Engagement: The university maintains strong connections with industry leaders in marketing, advertising, media, and communications sectors, facilitating industry placements, internships, and guest lectures for students. Industry engagement initiatives provide students with hands-on experience, exposure to industry practices, and networking opportunities with professionals. Students may collaborate on industry projects, attend workshops, and gain insights into emerging trends and technologies that shape marketing and media strategies.
Global Perspective: With a diverse and multicultural campus community, Macquarie University offers a global perspective on marketing and media practices. The Bachelor of Marketing and Media program encourages students to explore global marketing trends, cultural influences on consumer behavior, and international media landscapes. Students may have opportunities to study abroad, participate in international internships, or engage in cross-cultural projects that broaden their understanding of global marketing strategies and media dynamics.
Location
North Ryde (Sydney)
Score
IELTS 6.5
Tuition Fee
AUD 40800
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 100 with a minimum of 23 in each section.
- PTE (Pearson Test of English): Overall score of 64 with a minimum of 57 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Macquarie University is providing opportunities to support students with their educational journey through various scholarship programs. These scholarships are designed to help students achieve their academic goals and alleviate financial stress.
Vice-Chancellor's International Scholarship: This scholarship is offered to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees for the course duration and is awarded based on academic merit.
Macquarie University International Scholarship: This scholarship is available to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers a portion of the tuition fees, ranging from AUD 5,000 to AUD 10,000 per year, depending on the course and level of study.
Destination Australia Scholarship: This scholarship is offered to domestic and international students who are studying in regional Australia. The scholarship covers a portion of the tuition fees and provides a living allowance of AUD 15,000 per year.
Indigenous Scholarship Program: This scholarship program is designed to support Indigenous Australian students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees and provides additional support such as accommodation and living allowances.
Merit Scholarship: This scholarship is offered to students who have demonstrated outstanding academic performance in their previous studies. The scholarship covers a portion of the tuition fees and is available to both domestic and international students.
Women in Leadership Scholarship: This scholarship is designed to support female students who are pursuing a postgraduate degree in a leadership-related field. The scholarship covers full tuition fees and provides additional support such as mentoring and networking opportunities.
Graduates of Macquarie University's Bachelor of Marketing and Media program are well-prepared to pursue diverse and rewarding careers in the fields of marketing, advertising, public relations, digital media, and communications. This program equips students with a combination of strategic marketing skills and creative media expertise, making them valuable assets in today's competitive job market.
Marketing Coordinator: Marketing coordinators assist in developing and implementing marketing campaigns and strategies to promote products or services. They conduct market research, coordinate advertising efforts, and manage digital marketing campaigns across various platforms. Graduates with skills in market analysis, campaign management, and digital marketing tools may work in marketing departments of companies across industries such as retail, technology, or entertainment.
Digital Marketing Specialist: Digital marketing specialists focus on leveraging digital channels such as social media, email marketing, and search engine optimization (SEO) to reach target audiences and drive engagement. They analyze digital metrics, optimize online campaigns, and implement strategies to enhance brand visibility and customer acquisition. Graduates with expertise in digital analytics, content marketing, and online advertising platforms may work for digital agencies, e-commerce companies, or within marketing teams of large corporations.
Media Planner/Buyer: Media planners and buyers are responsible for selecting and purchasing advertising space and time across various media channels, including television, radio, print, and digital platforms. They analyze audience demographics, negotiate media contracts, and optimize media budgets to maximize the effectiveness of advertising campaigns. Graduates with knowledge of media trends, audience insights, and negotiation skills may work for advertising agencies, media companies, or in-house marketing departments.
Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations through strategic communication initiatives. They write press releases, organize media events, and build relationships with journalists and influencers to generate positive media coverage. Graduates with strong communication skills, crisis management expertise, and a deep understanding of media relations may work for PR agencies, nonprofit organizations, or corporate communications teams.
Content Creator/Manager: Content creators and managers develop and oversee the creation of engaging content for websites, social media platforms, blogs, and other digital channels. They plan content calendars, collaborate with designers and writers, and analyze content performance metrics to drive audience engagement and brand loyalty. Graduates with skills in content strategy, storytelling, and multimedia production may work for digital marketing agencies, media outlets, or as freelance content creators.
Brand Manager: Brand managers oversee the development and execution of branding strategies to enhance brand equity and customer loyalty. They conduct market research, develop brand guidelines, and collaborate with cross-functional teams to ensure brand consistency across all marketing channels. Graduates with skills in brand strategy, consumer behavior analysis, and project management may work for consumer goods companies, multinational corporations, or branding agencies.
