MBA Master of Business Administration
Durham University's MBA Master of Business Administration program is designed to eq...
BA Marketing and Management
Durham-England
INTAKE: September
Program Overview
Durham University's BA Marketing and Management course is designed to provide students with a comprehensive understanding of marketing principles and practices, as well as essential management skills. This program combines theoretical knowledge with practical application to prepare students for a wide range of career opportunities in marketing and management.
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Program Structure: The BA Marketing and Management course typically spans three years and consists of a combination of core modules and optional modules. The program covers various aspects of marketing, management, and business, allowing students to develop a well-rounded skill set.
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Core Subjects: The course covers a range of core subjects in marketing and management, including marketing principles, consumer behavior, market research, brand management, strategic management, organizational behavior, operations management, and entrepreneurship. These subjects provide students with a solid foundation in both marketing and management theory and practice.
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Practical Learning: The BA Marketing and Management course emphasizes practical learning experiences to complement theoretical knowledge. Students are often involved in group projects, case studies, and real-world marketing campaigns, allowing them to apply their learning to practical situations. This approach helps students develop problem-solving, communication, and teamwork skills essential in the marketing and management fields.
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Specializations and Electives: The course offers opportunities for students to specialize in specific areas of marketing and management through elective modules. These may include digital marketing, international marketing, retail management, marketing communications, strategic management, and human resource management. Students can tailor their studies to align with their career interests and goals.
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Industry Connections: Durham University has strong connections with industry partners, including local and international businesses. These connections provide students with valuable networking opportunities, guest lectures from industry professionals, and access to internships and placements. The university's strong ties with the business community enhance students' learning experience and employability.
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Professional Development: The BA Marketing and Management course at Durham University emphasizes the development of professional skills and attributes. Students have access to career services and workshops that help them develop skills such as leadership, presentation, critical thinking, and project management. These skills are highly valued by employers in the marketing and management sectors.
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Study Abroad Opportunities: Durham University offers study abroad programs that allow students to spend a semester or a year at partner universities around the world. This opportunity provides students with a global perspective on marketing and management practices, enhances their cultural awareness, and expands their professional networks.
Location
Durham-England
Score
IELTS: 6.5
Tuition Fee
£ 24500
- Applicants should have successfully completed their secondary education with a minimum overall score of 85% or equivalent in their respective country's grading system.
- English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 92, with at least 23 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Durham University offers a range of scholarships and bursaries to both domestic and international students.
- Durham University Scholarships and Bursaries: These are awarded to both undergraduate and postgraduate students based on academic excellence, financial need, or specific criteria such as subject area or country of origin.
- Durham International Scholarships: These are awarded to exceptional international students who are pursuing undergraduate or postgraduate studies at the university. The scholarship covers a portion of tuition fees and is renewable for the duration of the course.
- Government Scholarships: Durham University participates in a number of government scholarship programs, including the Chevening Scholarship and the Commonwealth Scholarship.
- College-Specific Scholarships: Some colleges at Durham University offer scholarships and bursaries to their students, such as the Van Mildert College Music Scholarship and the St. Mary's College Travel Grant.
- Departmental Scholarships: Some academic departments at Durham University offer scholarships specifically for international students. These scholarships may be discipline-specific or focused on supporting students from specific regions or countries.
- Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious scholarships awarded to exceptional international students across all academic disciplines. These scholarships cover the full tuition fees and provide a generous living allowance for the duration of the program. The selection process is highly competitive and based on academic merit and leadership potential.
Durham University in the UK offers a BA in Marketing and Management, a program that prepares students for exciting and diverse career opportunities in the fields of marketing, management, and business.
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Marketing Executive: Graduates of the BA Marketing and Management course can pursue careers as marketing executives. They can work in various industries, assisting with the development and implementation of marketing strategies, conducting market research, managing social media campaigns, and analyzing consumer behavior. Marketing executives play a crucial role in promoting products and services and increasing brand awareness.
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Brand Manager: Brand management is a sought-after career path for marketing and management graduates. Brand managers are responsible for developing and maintaining the brand image and identity of a company or product. They work on brand positioning, brand communication, and creating marketing campaigns that resonate with the target audience. Brand managers play a vital role in building strong brand equity and driving customer loyalty.
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Digital Marketing Specialist: With the growing importance of digital platforms, graduates with a BA in Marketing and Management can pursue careers as digital marketing specialists. They can work in digital marketing agencies or in-house marketing teams, developing and implementing digital marketing strategies, managing social media channels, optimizing websites for search engines, and analyzing digital marketing performance. Digital marketing specialists are in high demand in today's digital-driven business landscape.
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Market Research Analyst: The BA Marketing and Management course equips students with skills in market research and analysis. Graduates can work as market research analysts, conducting surveys, interviews, and data analysis to gather insights about consumer behavior, market trends, and competitors. Market research analysts provide valuable information that helps businesses make informed marketing and business decisions.
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Sales Manager: Sales management is another potential career path for graduates of the BA Marketing and Management course. They can work as sales managers, leading sales teams, setting sales targets, developing sales strategies, and managing customer relationships. Sales managers play a crucial role in driving revenue growth and ensuring the success of sales initiatives.
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Advertising Account Executive: Graduates can pursue careers in advertising as account executives. They work closely with clients and creative teams to develop advertising campaigns, manage client relationships, and ensure the successful execution of advertising projects. Advertising account executives play a key role in delivering effective and engaging advertising messages to target audiences.
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Business Development Manager: Graduates with a combination of marketing and management skills are well-suited for business development roles. They can work as business development managers, identifying new market opportunities, building strategic partnerships, and driving business growth. Business development managers play a critical role in expanding the reach of the organization and creating new revenue streams.
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Retail Manager: The retail industry offers a wide range of career opportunities for marketing and management graduates. They can work as retail managers, overseeing the operations of retail stores, managing staff, optimizing product displays, and implementing marketing strategies to drive sales. Retail managers are responsible for creating a positive customer experience and maximizing store profitability.
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Market Analyst: Graduates can pursue careers as market analysts, analyzing market trends, competitor activity, and consumer behavior to provide valuable insights to businesses. Market analysts help organizations understand market dynamics, identify growth opportunities, and make informed marketing and business decisions.
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Entrepreneurship: The BA Marketing and Management course nurtures entrepreneurial skills and mindset. Graduates may choose to start their own businesses and become entrepreneurs. With their knowledge of marketing principles, business strategy, and management practices, they can establish and manage their ventures in various industries.
