MBA Master of Business Administration
The MBA program at Durham University is a full-time, intensive course aimed at developi...
BA Marketing and Management
Durham-England
INTAKE: September
Program Overview
The BA Marketing and Management program at Durham University is designed to give students a comprehensive foundation in the principles of marketing and management, providing the tools necessary for success in these fast-evolving fields. The program blends theory with practice, offering students the chance to engage with real-world business scenarios, case studies, and projects. The program covers core topics such as consumer behavior, strategic marketing, digital marketing, and management theory, ensuring that students develop a broad skill set. Throughout their studies, students will also gain a deep understanding of how marketing and management work together to drive business growth and success. The program is also structured to provide students with the opportunity to apply their learning in practical, real-world contexts through group work, internships, and case studies. This combination of academic learning and hands-on experience makes graduates of the program highly competitive in the job market.
Curriculum: The BA Marketing and Management program at Durham University follows a well-structured curriculum that provides students with a broad understanding of the key principles in both marketing and management. In the first year, students take core modules that introduce them to fundamental concepts such as Business and Management, Introduction to Marketing, Consumer Behavior, and Marketing Communications. These foundational modules give students a solid grounding in the basic principles of marketing and management, allowing them to build essential knowledge and skills in the early stages of their studies. In the second year, students study more specialized topics, such as Strategic Marketing, Digital Marketing, Marketing Research, and Operations Management. These modules provide students with the tools to understand and analyze marketing strategies and how they interact with overall business management. The third year of the program allows students to deepen their knowledge further, with advanced modules such as International Marketing, Branding, and Advanced Management Strategies. Additionally, students have the option to choose elective modules that align with their personal interests and career goals. This structured yet flexible curriculum ensures that students acquire both a broad and deep understanding of marketing and management.
Research Focus: Durham University’s research-led teaching is a key strength of the BA Marketing and Management program. The university is home to a highly respected Business School, which is known for its impactful research in marketing, management, and related fields. The research undertaken at Durham University often focuses on contemporary issues in business, including consumer behavior, digital marketing, and the application of new management techniques. Faculty members are actively engaged in producing world-class research, which is integrated into the program, ensuring that students receive cutting-edge knowledge and insights. This research focus helps to prepare students for the challenges and opportunities in the ever-changing business landscape. Through access to this research, students develop critical thinking skills and the ability to analyze business problems from multiple perspectives. By engaging with the latest academic developments, students are better prepared for the demands of the marketing and management sectors.
Industry Engagement: The BA Marketing and Management program at Durham University places a strong emphasis on industry engagement, ensuring that students have opportunities to gain practical experience and develop professional connections. Durham University has strong links with a wide range of businesses and organizations across multiple sectors, including marketing agencies, multinational corporations, and small businesses. These connections provide students with access to internship opportunities, placements, and networking events that enhance their understanding of the business world. Additionally, students engage with real-world business challenges through case studies, group projects, and industry-led seminars. This hands-on approach to learning allows students to apply their theoretical knowledge to practical situations, gaining valuable insights into the workings of the marketing and management industries. The program also benefits from Durham’s career services, which offer personalized support in securing internships, placements, and job opportunities in top companies. These industry engagement opportunities ensure that students are well-equipped to transition from academic study to professional careers in marketing and management.
Global Perspective: The BA Marketing and Management program at Durham University offers a global perspective, reflecting the increasingly interconnected nature of business in the 21st century. The program incorporates international marketing strategies, global consumer behavior, and cross-cultural management, allowing students to understand the challenges and opportunities of operating in global markets. The diverse student body at Durham University also contributes to a rich, global learning environment, where students from different cultural backgrounds bring unique perspectives to class discussions and group projects. Additionally, the university’s strong international partnerships with universities around the world provide students with opportunities to study abroad or participate in exchange programs, enhancing their global exposure and understanding of international business practices. By incorporating a global perspective into the curriculum, the program prepares students for careers in multinational corporations, international marketing firms, and businesses with a global reach. This international focus ensures that graduates are ready to work in the global business environment, equipped with the skills and knowledge to navigate the complexities of marketing and management in diverse cultural and economic contexts.
Location
Durham-England
Score
IELTS: 6.5
Tuition Fee
£ 29500
- Applicants should have successfully completed their secondary education with a minimum overall score of 85% or equivalent in their respective country's grading system.
- English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 92, with at least 23 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Durham University offers a range of scholarships and bursaries to both domestic and international students.
Durham University Scholarships and Bursaries: These are awarded to both undergraduate and postgraduate students based on academic excellence, financial need, or specific criteria such as subject area or country of origin.
Durham International Scholarships: These are awarded to exceptional international students who are pursuing undergraduate or postgraduate studies at the university. The scholarship covers a portion of tuition fees and is renewable for the duration of the course.
Government Scholarships: Durham University participates in a number of government scholarship programs, including the Chevening Scholarship and the Commonwealth Scholarship.
College-Specific Scholarships: Some colleges at Durham University offer scholarships and bursaries to their students, such as the Van Mildert College Music Scholarship and the St. Mary's College Travel Grant.
Departmental Scholarships: Some academic departments at Durham University offer scholarships specifically for international students. These scholarships may be discipline-specific or focused on supporting students from specific regions or countries.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious scholarships awarded to exceptional international students across all academic disciplines. These scholarships cover the full tuition fees and provide a generous living allowance for the duration of the program. The selection process is highly competitive and based on academic merit and leadership potential.
Durham University in the UK offers a BA in Marketing and Management, a program that prepares students for exciting and diverse career opportunities in the fields of marketing, management, and business.
Marketing Executive: Graduates of the BA Marketing and Management course can pursue careers as marketing executives. They can work in various industries, assisting with the development and implementation of marketing strategies, conducting market research, managing social media campaigns, and analyzing consumer behavior. Marketing executives play a crucial role in promoting products and services and increasing brand awareness.
Brand Manager: Brand management is a sought-after career path for marketing and management graduates. Brand managers are responsible for developing and maintaining the brand image and identity of a company or product. They work on brand positioning, brand communication, and creating marketing campaigns that resonate with the target audience. Brand managers play a vital role in building strong brand equity and driving customer loyalty.
Digital Marketing Specialist: With the growing importance of digital platforms, graduates with a BA in Marketing and Management can pursue careers as digital marketing specialists. They can work in digital marketing agencies or in-house marketing teams, developing and implementing digital marketing strategies, managing social media channels, optimizing websites for search engines, and analyzing digital marketing performance. Digital marketing specialists are in high demand in today's digital-driven business landscape.
Market Research Analyst: The BA Marketing and Management course equips students with skills in market research and analysis. Graduates can work as market research analysts, conducting surveys, interviews, and data analysis to gather insights about consumer behavior, market trends, and competitors. Market research analysts provide valuable information that helps businesses make informed marketing and business decisions.
Sales Manager: Sales management is another potential career path for graduates of the BA Marketing and Management course. They can work as sales managers, leading sales teams, setting sales targets, developing sales strategies, and managing customer relationships. Sales managers play a crucial role in driving revenue growth and ensuring the success of sales initiatives.
Advertising Account Executive: Graduates can pursue careers in advertising as account executives. They work closely with clients and creative teams to develop advertising campaigns, manage client relationships, and ensure the successful execution of advertising projects. Advertising account executives play a key role in delivering effective and engaging advertising messages to target audiences.
Business Development Manager: Graduates with a combination of marketing and management skills are well-suited for business development roles. They can work as business development managers, identifying new market opportunities, building strategic partnerships, and driving business growth. Business development managers play a critical role in expanding the reach of the organization and creating new revenue streams.
Retail Manager: The retail industry offers a wide range of career opportunities for marketing and management graduates. They can work as retail managers, overseeing the operations of retail stores, managing staff, optimizing product displays, and implementing marketing strategies to drive sales. Retail managers are responsible for creating a positive customer experience and maximizing store profitability.
Market Analyst: Graduates can pursue careers as market analysts, analyzing market trends, competitor activity, and consumer behavior to provide valuable insights to businesses. Market analysts help organizations understand market dynamics, identify growth opportunities, and make informed marketing and business decisions.
Entrepreneurship: The BA Marketing and Management course nurtures entrepreneurial skills and mindset. Graduates may choose to start their own businesses and become entrepreneurs. With their knowledge of marketing principles, business strategy, and management practices, they can establish and manage their ventures in various industries.
