Master of Accounting
Macquarie University, located in Sydney, Australia, is renowned for its excellence in e...
Bachelor of Arts with a Major in Public Relations and Social Media
North Ryde (Sydney)
INTAKE: February
Program Overview
Macquarie University's Bachelor of Arts with a Major in Public Relations and Social Media program equips students with essential skills in strategic communication, media relations, digital marketing, and social media management. This program is designed to prepare students for careers in public relations, corporate communication, digital media strategy, and social media management across various industries.
Curriculum: The curriculum integrates foundational courses in public relations theory, communication strategies, media ethics, and digital marketing. Students learn how to create compelling content, manage crisis communications, cultivate media relationships, and harness social media platforms effectively for organizational goals. Practical projects, case studies, and internships provide hands-on experience in crafting communication strategies and managing digital campaigns.
Research Focus: Macquarie University emphasizes research-driven learning in public relations and social media. Students have opportunities to conduct research projects exploring trends in digital communication, audience behavior analysis, media influence, and the impact of social media on public perceptions. Faculty-led research initiatives contribute to advancing knowledge in strategic communication practices and preparing students for research-oriented roles or further academic study.
Industry Engagement: The program maintains strong connections with industry partners, including public relations agencies, media organizations, corporate communication departments, and digital marketing firms. Students benefit from guest lectures, workshops, and industry placements that provide insights into current industry practices, emerging trends in digital communication, and real-world challenges faced by communication professionals. Industry collaborations ensure that the curriculum remains relevant and aligned with industry standards.
Global Perspective: Macquarie University promotes a global perspective in its Bachelor of Arts program, particularly in public relations and social media. Students explore global communication strategies, cross-cultural communication challenges, and international trends in digital media. Opportunities for international study exchanges, collaborative projects with global partners, and multicultural learning experiences enhance students' understanding of global communication dynamics and prepare them for careers in globalized industries.
Location
North Ryde (Sydney)
Score
IELTS 6.5
Tuition Fee
AUD 37900
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 100 with a minimum of 23 in each section.
- PTE (Pearson Test of English): Overall score of 64 with a minimum of 57 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Macquarie University is providing opportunities to support students with their educational journey through various scholarship programs. These scholarships are designed to help students achieve their academic goals and alleviate financial stress.
Vice-Chancellor's International Scholarship: This scholarship is offered to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees for the course duration and is awarded based on academic merit.
Macquarie University International Scholarship: This scholarship is available to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers a portion of the tuition fees, ranging from AUD 5,000 to AUD 10,000 per year, depending on the course and level of study.
Destination Australia Scholarship: This scholarship is offered to domestic and international students who are studying in regional Australia. The scholarship covers a portion of the tuition fees and provides a living allowance of AUD 15,000 per year.
Indigenous Scholarship Program: This scholarship program is designed to support Indigenous Australian students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees and provides additional support such as accommodation and living allowances.
Merit Scholarship: This scholarship is offered to students who have demonstrated outstanding academic performance in their previous studies. The scholarship covers a portion of the tuition fees and is available to both domestic and international students.
Women in Leadership Scholarship: This scholarship is designed to support female students who are pursuing a postgraduate degree in a leadership-related field. The scholarship covers full tuition fees and provides additional support such as mentoring and networking opportunities.
Graduates of Macquarie University's Bachelor of Arts with a Major in Public Relations and Social Media program possess a diverse skill set in strategic communication, digital marketing, media relations, and social media management. They are well-prepared for careers in various sectors where effective communication and digital engagement are essential.
Public Relations Specialist: Many graduates pursue careers as public relations specialists, working for public relations agencies, corporations, government agencies, or non-profit organizations. They develop communication strategies, manage media relations, and enhance organizational reputation through effective messaging and engagement with stakeholders.
Social Media Manager/Strategist: Graduates may specialize as social media managers or strategists, responsible for creating and implementing social media campaigns that align with organizational objectives. They monitor social media trends, engage with audiences, and utilize analytics to optimize content and enhance brand presence on platforms like Facebook, Instagram, Twitter, and LinkedIn.
Digital Marketing Specialist: With expertise in social media and digital communication strategies, graduates can pursue careers as digital marketing specialists. They design and execute digital marketing campaigns, optimize websites for search engines (SEO), manage pay-per-click (PPC) advertising, and analyze digital metrics to drive traffic and conversions.
Corporate Communications Manager: Graduates may work as corporate communications managers, overseeing internal and external communications for corporations. They develop corporate messaging, manage crisis communications, and coordinate public relations activities to maintain positive relationships with stakeholders, investors, and the media.
Media Relations Officer: Some graduates enter roles as media relations officers, responsible for building relationships with journalists and securing media coverage for organizations. They draft press releases, organize media events, and act as spokespersons during media inquiries or crisis situations to manage public perception and maintain organizational reputation.
Content Strategist/Creator: Graduates with strong writing and creative skills may work as content strategists or creators, developing engaging content for websites, blogs, social media platforms, and digital marketing campaigns. They collaborate with marketing teams, analyze audience engagement metrics, and adapt content strategies to maximize impact and reach.
Community Manager: In roles as community managers, graduates engage with online communities and manage brand reputation on social media platforms. They foster relationships with followers, respond to customer inquiries or feedback, and cultivate a positive online community environment aligned with organizational values and goals.
Consultant in Digital Communication: With their expertise in public relations and social media, graduates may work as consultants, advising businesses on digital communication strategies, crisis management, and online reputation management. They provide strategic advice, conduct audits of digital presence, and recommend tactics to improve brand visibility and engagement.
Event Manager/Coordinator: Graduates can pursue careers as event managers or coordinators, organizing promotional events, product launches, or corporate conferences. They manage event logistics, coordinate with vendors and sponsors, and oversee event marketing and communication strategies to ensure successful execution and attendee engagement.
