Bachelor of Commerce with a Major in Marketing and Consumer Insights

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 100 with a minimum of 23 in each section.
• PTE (Pearson Test of English): Overall score of 64 with a minimum of 57 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Macquarie University is providing opportunities to support students with their educational journey through various scholarship programs. These scholarships are designed to help students achieve their academic goals and alleviate financial stress.

Vice-Chancellor's International Scholarship: This scholarship is offered to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees for the course duration and is awarded based on academic merit.

Macquarie University International Scholarship: This scholarship is available to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers a portion of the tuition fees, ranging from AUD 5,000 to AUD 10,000 per year, depending on the course and level of study.

Destination Australia Scholarship: This scholarship is offered to domestic and international students who are studying in regional Australia. The scholarship covers a portion of the tuition fees and provides a living allowance of AUD 15,000 per year.

Indigenous Scholarship Program: This scholarship program is designed to support Indigenous Australian students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees and provides additional support such as accommodation and living allowances.

Merit Scholarship: This scholarship is offered to students who have demonstrated outstanding academic performance in their previous studies. The scholarship covers a portion of the tuition fees and is available to both domestic and international students.

Women in Leadership Scholarship: This scholarship is designed to support female students who are pursuing a postgraduate degree in a leadership-related field. The scholarship covers full tuition fees and provides additional support such as mentoring and networking opportunities.

Graduates of Macquarie University's Bachelor of Commerce with a Major in Marketing and Consumer Insights program are well-prepared for dynamic careers in marketing, market research, consumer behavior analysis, and strategic business management. This specialized program equips students with a blend of business acumen, marketing expertise, and consumer insights that are highly valued across various industries.

Marketing Manager: Many graduates pursue careers as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They oversee market research, consumer behavior analysis, branding, and advertising campaigns to effectively reach target audiences and drive sales.

Market Research Analyst: Graduates may work as market research analysts, conducting research to assess market trends, competitor activities, and consumer preferences. They collect and analyze data using statistical techniques and provide insights to businesses to support strategic decision-making and product development.

Digital Marketing Specialist: With expertise in digital marketing strategies, graduates can specialize as digital marketing specialists. They design and execute online marketing campaigns, optimize websites for search engines (SEO), manage social media channels, and utilize analytics tools to measure campaign performance and ROI.

Consumer Insights Analyst: Graduates may specialize in consumer insights analysis, focusing on understanding consumer behavior, preferences, and motivations. They use qualitative and quantitative research methods to uncover actionable insights that inform marketing strategies, product development, and customer experience enhancements.

Brand Manager: Graduates can pursue careers as brand managers, responsible for maintaining and enhancing brand equity. They develop brand positioning strategies, manage brand communications, and ensure consistent brand messaging across all channels to build strong brand awareness and loyalty.

Advertising Account Executive: Some graduates enter roles as advertising account executives, working for advertising agencies or media firms. They liaise between clients and creative teams to develop and execute advertising campaigns, ensuring they align with clients' marketing objectives and resonate with target audiences.

Market Development Manager: Graduates may work as market development managers, focusing on expanding into new markets or segments. They analyze market potential, identify growth opportunities, and develop strategies to penetrate new markets effectively while maximizing revenue and market share.

Retail Merchandising Manager: With a focus on consumer insights and market trends, graduates can pursue careers in retail merchandising management. They oversee product selection, pricing strategies, and promotional activities to optimize sales and enhance the shopping experience based on consumer preferences.