Master of Accounting
Macquarie University, located in Sydney, Australia, is renowned for its excellence in e...
Bachelor of Commerce with a Major in Marketing Management
North Ryde (Sydney)
INTAKE: Jul & Feb
Program Overview
Macquarie University's Bachelor of Commerce program with a Major in Marketing Management is designed to equip students with a solid foundation in business principles and specialized knowledge in marketing strategies and consumer behavior. The program emphasizes practical skills development and critical thinking, preparing graduates for dynamic careers in marketing and related fields.
Curriculum: The curriculum of the Bachelor of Commerce with a Major in Marketing Management at Macquarie University covers core business subjects such as accounting, economics, finance, and management in the initial years. As students progress, they delve into specialized marketing courses including digital marketing, brand management, market research, consumer psychology, and strategic marketing management. The curriculum integrates case studies, projects, and real-world simulations to provide hands-on experience and practical application of marketing concepts.
Research Focus: Macquarie University places a strong emphasis on research within its Bachelor of Commerce program. Students have opportunities to engage in research projects that explore current trends and innovations in marketing. Faculty members actively contribute to research in areas such as consumer behavior, digital marketing strategies, and market segmentation, ensuring that students receive education grounded in cutting-edge research and industry insights.
Industry Engagement: The Bachelor of Commerce program at Macquarie University fosters strong industry connections through various initiatives. Students benefit from guest lectures by industry professionals, networking events, and internship opportunities with leading companies. These engagements provide students with practical exposure to the marketing industry, allowing them to apply classroom knowledge to real-world challenges and build valuable professional networks.
Global Perspective: Macquarie University promotes a global perspective throughout its Bachelor of Commerce program with a Major in Marketing Management. The curriculum includes global marketing strategies, cross-cultural consumer behavior, and international market analysis. Students have opportunities to participate in study abroad programs and international exchanges, gaining firsthand experience in global marketing practices and cultural diversity.
Location
North Ryde (Sydney)
Score
IELTS 6.5
Tuition Fee
AUD 43200
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 100 with a minimum of 23 in each section.
- PTE (Pearson Test of English): Overall score of 64 with a minimum of 57 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Macquarie University is providing opportunities to support students with their educational journey through various scholarship programs. These scholarships are designed to help students achieve their academic goals and alleviate financial stress.
Vice-Chancellor's International Scholarship: This scholarship is offered to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees for the course duration and is awarded based on academic merit.
Macquarie University International Scholarship: This scholarship is available to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers a portion of the tuition fees, ranging from AUD 5,000 to AUD 10,000 per year, depending on the course and level of study.
Destination Australia Scholarship: This scholarship is offered to domestic and international students who are studying in regional Australia. The scholarship covers a portion of the tuition fees and provides a living allowance of AUD 15,000 per year.
Indigenous Scholarship Program: This scholarship program is designed to support Indigenous Australian students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees and provides additional support such as accommodation and living allowances.
Merit Scholarship: This scholarship is offered to students who have demonstrated outstanding academic performance in their previous studies. The scholarship covers a portion of the tuition fees and is available to both domestic and international students.
Women in Leadership Scholarship: This scholarship is designed to support female students who are pursuing a postgraduate degree in a leadership-related field. The scholarship covers full tuition fees and provides additional support such as mentoring and networking opportunities.
Graduates of Macquarie University's Bachelor of Commerce with a Major in Marketing Management are well-equipped with skills and knowledge that open doors to various exciting career paths in the dynamic field of marketing.
Digital Marketing Specialist: One of the primary career paths for graduates is as a Digital Marketing Specialist. These professionals leverage digital channels such as social media, websites, and email marketing to promote brands, products, or services. They analyze consumer behavior data, optimize campaigns, and measure performance to drive online engagement and achieve marketing goals.
Brand Manager: Another career option is as a Brand Manager. Brand Managers oversee the development and execution of brand strategies to enhance brand awareness and equity. They conduct market research, collaborate with creative teams, and monitor market trends to position their brands effectively in competitive markets.
Market Research Analyst: Graduates may pursue a career as a Market Research Analyst. These analysts gather and analyze data about consumer preferences, market trends, and competitive landscapes. They use statistical techniques and research methodologies to provide insights that inform strategic marketing decisions and drive business growth.
Advertising Account Executive: A career path as an Advertising Account Executive is also common. These executives work in advertising agencies, managing client accounts and coordinating the execution of advertising campaigns. They collaborate with creative teams, media planners, and clients to ensure campaigns meet objectives and resonate with target audiences.
Social Media Manager: Professionals interested in social media and community engagement may choose a career as a Social Media Manager. These managers develop content strategies, manage social media platforms, and interact with followers to build brand loyalty and drive engagement. They monitor trends, analyze metrics, and optimize social media campaigns for maximum impact.
Marketing Consultant: Graduates may also pursue roles as Marketing Consultants. These consultants provide strategic advice and guidance to businesses on marketing strategies, market positioning, and customer acquisition. They assess business goals, conduct market research, and develop customized marketing plans to help clients achieve sustainable growth and competitive advantage.
