Master of Commerce (Extension)
The University of New South Wales (UNSW), located in Sydney, Australia, offers a Master...
Bachelor of Media (Public Relations and Advertising)
Kensington
INTAKE: Feb, May & Sep
Program Overview
The Bachelor of Media (Public Relations and Advertising) program at UNSW prepares students for careers in strategic communication, public relations, and advertising industries. The program emphasizes the development of skills in media relations, campaign planning, digital marketing, and brand management. Students learn to create compelling messages, engage audiences across various media platforms, and navigate ethical considerations in communication practices.
Curriculum: UNSW's Bachelor of Media (Public Relations and Advertising) curriculum includes core courses in media theory, public relations strategies, advertising principles, digital media, and media law. Students study topics such as crisis communication, media ethics, consumer behavior, and creative advertising techniques. The program integrates practical workshops, industry projects, and internships that allow students to apply theoretical knowledge to real-world scenarios and build a professional portfolio.
Research Focus: Research in the Bachelor of Media (Public Relations and Advertising) program at UNSW focuses on exploring trends in media consumption, audience engagement strategies, digital marketing analytics, and the impact of social media on public relations campaigns. Faculty and students engage in research projects that analyze consumer behavior, measure campaign effectiveness, and innovate communication strategies to enhance brand visibility and reputation management.
Industry Engagement: UNSW maintains strong ties with public relations agencies, advertising firms, digital media companies, and corporate communications departments through industry partnerships, guest lectures, and networking events. The program offers opportunities for internships and placements where students gain practical experience, collaborate on industry projects, and build professional networks. These engagements ensure graduates are well-prepared for careers in dynamic and competitive media environments.
Global Perspective: Situated in Sydney, a global city with diverse cultural influences, UNSW provides students with a global perspective on media and communication. The Bachelor of Media (Public Relations and Advertising) program attracts a culturally diverse student body and offers international exchange programs and study tours that explore global advertising trends, cultural differences in consumer behavior, and emerging markets. This global outlook enriches students' understanding of global media landscapes and prepares them to work in international settings.
Location
Kensington
Score
IELTS 6.5
Tuition Fee
AUD 43500
Undergraduate Entry Requirements
Application Fee: AUD $150
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 94 with a minimum of 23 in each section.
- PTE (Pearson Test of English): Overall score of 64 with a minimum of 54 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
UNSW offers a variety of scholarships to attract and assist international students.
Merit-Based Scholarships: UNSW offers merit-based scholarships to international students with exceptional academic achievements. These scholarships recognize academic excellence and provide financial support to cover tuition fees or living expenses.
Country-Specific Scholarships: Some scholarships are tailored for students from specific countries or regions. These scholarships aim to promote diversity and cultural exchange among international students.
Faculty/Program Scholarships: Certain faculties or academic programs at UNSW offer scholarships to attract outstanding international students interested in specific fields of study. These scholarships may cover tuition fees or provide research opportunities.
Sports and Arts Scholarships: UNSW acknowledges the talents and achievements of international students in sports and the arts. Scholarships in these categories may be available to support students with exceptional abilities.
Graduates of UNSW's Bachelor of Media (Public Relations and Advertising) program acquire a versatile skill set in strategic communication, public relations, advertising, and digital media. They are prepared for diverse and dynamic roles across various sectors of the media and communication industries.
Public Relations Specialist: Public relations specialists manage communication strategies for organizations, businesses, or individuals to enhance their reputation and manage public perception. They craft press releases, organize media events, and maintain relationships with journalists to ensure positive media coverage and effective crisis communication.
Advertising Account Manager: Advertising account managers work for advertising agencies, overseeing client campaigns and ensuring client needs are met. They collaborate with creative teams, develop advertising strategies, analyze market trends, and oversee campaign execution to maximize brand visibility and achieve client objectives.
Digital Marketing Specialist: Digital marketing specialists focus on leveraging digital platforms and technologies to reach target audiences and promote brands. They develop digital marketing strategies, manage social media campaigns, analyze performance metrics, and optimize online advertising efforts to enhance brand engagement and conversion rates.
Social Media Manager/Strategist: Social media managers and strategists oversee the presence of brands on social media platforms. They create content calendars, engage with followers, monitor trends, and implement strategies to build and maintain a strong online community. They analyze data to optimize social media campaigns and enhance brand visibility and engagement.
Corporate Communications Officer: Corporate communications officers manage internal and external communications for corporations. They develop communication strategies, draft corporate announcements, and ensure alignment with organizational goals and values. They also manage crisis communication and support executive messaging to maintain corporate reputation.
Media Relations Specialist: Media relations specialists cultivate relationships with journalists and media outlets to secure media coverage for their organization or clients. They pitch story ideas, coordinate interviews, and prepare spokespersons for media appearances. They monitor media coverage and manage responses to media inquiries to promote positive media representation.
