Master of Commerce (Extension)
The University of New South Wales (UNSW), located in Sydney, Australia, offers a Master...
Bachelor of Media (PR and Advertising), Bachelor of Law
Kensington
INTAKE: February
Program Overview
The Bachelor of Media (PR and Advertising), Bachelor of Law program at UNSW integrates studies in public relations, advertising, and law, preparing students for careers at the intersection of media communication, strategic messaging, and legal practice. The program emphasizes creative communication strategies, ethical considerations in media campaigns, media law, and legal reasoning within the context of public relations and advertising industries.
Curriculum: UNSW's Bachelor of Media (PR and Advertising), Bachelor of Law curriculum includes core courses in media theory, public relations strategy, advertising principles, media law, constitutional law, and legal practice. Students gain practical skills in campaign planning, media relations, digital marketing, and crisis communication management. The program includes mock trials, legal writing workshops, and internships that bridge media communication with legal analysis.
Research Focus: Research in the Bachelor of Media (PR and Advertising), Bachelor of Law program at UNSW explores the integration of legal frameworks into public relations and advertising practices. Faculty and students engage in research projects that examine ethical dilemmas in media campaigns, regulatory compliance in advertising, media's role in shaping public opinion on legal issues, and the impact of digital media on legal communication strategies. This research informs teaching and prepares students to navigate complex legal and ethical challenges in media professions.
Industry Engagement: UNSW maintains strong connections with public relations agencies, advertising firms, law firms, and regulatory bodies through industry partnerships, guest lectures, and collaborative projects. The program offers opportunities for internships and placements where students gain hands-on experience in media campaign management, legal consulting, and strategic communication. These engagements ensure graduates are well-prepared for careers that require expertise in media law, public relations, advertising strategy, and legal advocacy.
Global Perspective: Located in Sydney, a multicultural hub with a global outlook, UNSW provides students with a diverse cultural environment and exposure to international media and legal perspectives. The program attracts students from around the world and offers international exchange programs and study tours that explore global media markets, cultural diversity in advertising strategies, and comparative legal systems. This global perspective enriches students' understanding of global communication trends and prepares them to work in international media and legal contexts.
Location
Kensington
Score
IELTS 7
Tuition Fee
AUD 45500
Undergraduate Entry Requirements
Application Fee: AUD $150
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 94 with a minimum of 23 in each section.
- PTE (Pearson Test of English): Overall score of 64 with a minimum of 54 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
UNSW offers a variety of scholarships to attract and assist international students.
Merit-Based Scholarships: UNSW offers merit-based scholarships to international students with exceptional academic achievements. These scholarships recognize academic excellence and provide financial support to cover tuition fees or living expenses.
Country-Specific Scholarships: Some scholarships are tailored for students from specific countries or regions. These scholarships aim to promote diversity and cultural exchange among international students.
Faculty/Program Scholarships: Certain faculties or academic programs at UNSW offer scholarships to attract outstanding international students interested in specific fields of study. These scholarships may cover tuition fees or provide research opportunities.
Sports and Arts Scholarships: UNSW acknowledges the talents and achievements of international students in sports and the arts. Scholarships in these categories may be available to support students with exceptional abilities.
Graduates of UNSW's Bachelor of Media (PR and Advertising), Bachelor of Law program possess a unique combination of skills in public relations, advertising strategy, legal analysis, and communication ethics. They are well-prepared for diverse and dynamic career paths at the intersection of media, advertising, and legal practice.
Corporate Communications Manager: Corporate communications managers oversee communication strategies for corporations, managing public relations, media relations, and internal communications. They ensure compliance with legal guidelines, manage crisis communication, and enhance corporate reputation through effective messaging and strategic campaigns.
Advertising Account Executive/Manager: Advertising account executives and managers work for advertising agencies, overseeing client accounts and developing advertising campaigns. They collaborate with creative teams, analyze market trends, negotiate contracts, and ensure campaign effectiveness while adhering to legal and ethical standards in advertising.
Public Relations Specialist: Public relations specialists manage communication strategies for organizations, promoting positive public perception and managing media relations. They draft press releases, organize events, and cultivate relationships with journalists while navigating legal considerations and ethical guidelines in media communication.
Legal Advisor for Media and Advertising: Legal advisors specializing in media and advertising law provide legal counsel to media outlets, advertising agencies, and corporations. They advise on intellectual property rights, advertising regulations, defamation issues, and compliance with media laws, ensuring legal and ethical integrity in communication strategies.
Digital Marketing Strategist: Digital marketing strategists develop and execute online marketing campaigns, leveraging digital platforms and social media to reach target audiences. They analyze data metrics, optimize campaigns, and ensure legal compliance with data protection laws and advertising regulations in digital environments.
Government Relations Specialist: Government relations specialists work for corporations, nonprofits, or advocacy groups, influencing public policy and regulatory decisions. They engage with policymakers, draft position statements, and navigate legal frameworks to advocate for organizational interests and manage public affairs effectively.
