Master of Commerce (Extension)
The University of New South Wales (UNSW), located in Sydney, Australia, offers a Master...
Bachelor of Media (Public Relations and Advertising) / Bachelor of Arts
Kensington
INTAKE: Feb, May & Sep
Program Overview
The Bachelor of Media (Public Relations and Advertising) / Bachelor of Arts program at UNSW is designed to provide students with a comprehensive understanding of public relations, advertising, and media within the broader context of arts and humanities. This dual-degree program integrates theoretical knowledge with practical skills, preparing graduates for diverse career paths in communication, marketing, public relations, and related fields.
Curriculum: The curriculum is structured to equip students with a solid foundation in media studies, public relations strategies, advertising techniques, and cultural analysis. Core courses cover topics such as media ethics, campaign planning, digital media, consumer behavior, and communication theory. Students also have the flexibility to choose elective courses from within the arts discipline, allowing for specialization in areas such as literature, history, or cultural studies.
Research Focus: UNSW emphasizes a strong research focus within the Bachelor of Media (Public Relations and Advertising) / Bachelor of Arts program. Students have opportunities to engage in research projects that explore contemporary issues in public relations, advertising effectiveness, media representation, and the impact of digital media on communication strategies. Faculty members actively contribute to cutting-edge research, enriching the learning experience with up-to-date insights and methodologies.
Industry Engagement: The university fosters strong ties with industry leaders and professionals, offering students valuable opportunities for internships, industry placements, and networking. The program's curriculum is regularly updated to reflect industry trends and demands, ensuring graduates are equipped with relevant skills and knowledge sought after by employers in advertising agencies, public relations firms, media organizations, and digital marketing companies.
Global Perspective: UNSW promotes a global perspective, encouraging students to explore international communication practices and cultural contexts. The program integrates global case studies, cross-cultural communication strategies, and comparative analyses into its curriculum. Students are also encouraged to participate in exchange programs and study abroad opportunities, broadening their understanding of media and communication practices worldwide.
Location
Kensington
Score
IELTS 6.5
Tuition Fee
AUD 40025
Undergraduate Entry Requirements
Application Fee: AUD $150
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 94 with a minimum of 23 in each section.
- PTE (Pearson Test of English): Overall score of 64 with a minimum of 54 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
UNSW offers a variety of scholarships to attract and assist international students.
Merit-Based Scholarships: UNSW offers merit-based scholarships to international students with exceptional academic achievements. These scholarships recognize academic excellence and provide financial support to cover tuition fees or living expenses.
Country-Specific Scholarships: Some scholarships are tailored for students from specific countries or regions. These scholarships aim to promote diversity and cultural exchange among international students.
Faculty/Program Scholarships: Certain faculties or academic programs at UNSW offer scholarships to attract outstanding international students interested in specific fields of study. These scholarships may cover tuition fees or provide research opportunities.
Sports and Arts Scholarships: UNSW acknowledges the talents and achievements of international students in sports and the arts. Scholarships in these categories may be available to support students with exceptional abilities.
Graduates from UNSW's Bachelor of Media (Public Relations and Advertising) / Bachelor of Arts program are well-prepared for diverse career opportunities in the fields of public relations, advertising, media, and communications. The program equips students with a blend of theoretical knowledge and practical skills, making them valuable assets in various industries.
Public Relations (PR) Specialist: Graduates can pursue roles as PR consultants, media relations managers, or corporate communication officers. They manage the reputation of organizations through strategic communication and media outreach.
Advertising Executive: Graduates can work in advertising agencies as account executives, creative directors, or media planners. They develop advertising campaigns, create compelling content, and analyze consumer behavior to enhance brand visibility.
Digital Marketing Specialist: With expertise in digital media strategies, graduates can excel in roles such as social media managers, SEO specialists, or content marketers. They leverage digital platforms to engage audiences and drive marketing initiatives.
Media Relations Manager: Graduates can work within organizations or agencies to handle media relations, press releases, and crisis communications. They ensure positive media coverage and manage public perception.
Corporate Communications Manager: In corporate settings, graduates may oversee internal communications, corporate branding, and employee engagement strategies. They ensure consistent messaging across all communication channels.
Event Manager: Graduates can pursue careers in event management, coordinating promotional events, product launches, and corporate conferences. They utilize their communication skills to ensure successful event outcomes.
Market Research Analyst: Graduates can work in market research firms or within organizations, analyzing consumer trends, conducting surveys, and interpreting data to guide strategic decision-making in marketing and communications.
Content Strategist/Writer: Graduates can specialize in content creation for digital platforms, including websites, blogs, and social media. They develop engaging content strategies aligned with brand objectives and target audience preferences.
Further Studies: The program also prepares students for advanced studies in fields such as communication research, media studies, advertising strategy, or public relations at the postgraduate level.
