Master of Commerce (Extension)
The University of New South Wales (UNSW), located in Sydney, Australia, offers a Master...
Bachelor of Commerce/Bachelor of Media (PR and Advertising)
Kensington
INTAKE: Feb, May & Sep
Program Overview
The Bachelor of Commerce/Bachelor of Media (PR and Advertising) at the University of New South Wales (UNSW) is a comprehensive dual degree program designed to provide students with a robust understanding of both business and media disciplines. This program equips students with the skills necessary to navigate and excel in the dynamic fields of commerce, public relations, and advertising. By integrating these areas of study, graduates are prepared for a diverse range of careers where business acumen and media expertise are paramount.
Curriculum: The curriculum for the Bachelor of Commerce/Bachelor of Media (PR and Advertising) is structured to offer a balanced education in both commerce and media. Students engage in foundational courses in accounting, finance, marketing, management, and economics within the commerce stream. Concurrently, the media component focuses on public relations, advertising, media theory, communication strategies, and digital media. Elective courses and majors within each discipline allow students to tailor their studies to their specific career goals and interests. Practical learning experiences, such as internships and industry projects, are integral parts of the curriculum, providing real-world exposure and hands-on skills.
Research Focus: UNSW emphasizes a strong research culture across its programs. In the Bachelor of Commerce/Bachelor of Media (PR and Advertising), students have the opportunity to engage in research projects that intersect business and media disciplines. Faculty members, who are leading researchers and practitioners in their fields, mentor students through research initiatives. Topics may include consumer behavior, digital marketing trends, media ethics, corporate communication strategies, and the impact of advertising on public perception. This focus on research cultivates critical thinking and analytical skills, preparing students to address contemporary challenges in commerce and media.
Industry Engagement: Industry engagement is a cornerstone of the dual degree program at UNSW. The university maintains strong connections with leading companies, media agencies, and public relations firms. These partnerships facilitate internships, work placements, guest lectures, and networking events, providing students with invaluable industry insights and professional experience. Industry projects and case studies are integrated into the coursework, allowing students to apply theoretical knowledge to practical scenarios. This engagement ensures that graduates are work-ready and possess the skills demanded by employers in the business and media sectors.
Global Perspective: UNSW's Bachelor of Commerce/Bachelor of Media (PR and Advertising) program incorporates a global perspective, reflecting the interconnected nature of today's business and media environments. Students are encouraged to participate in international exchange programs, study tours, and global internships. These opportunities broaden students' cultural understanding and global awareness, enhancing their ability to operate in diverse and international contexts. The curriculum also includes courses on global marketing, international business strategies, and cross-cultural communication, preparing graduates for careers in a globalized world.
Location
Kensington
Score
IELTS 7
Tuition Fee
AUD 51500
Undergraduate Entry Requirements
Application Fee: AUD $150
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 94 with a minimum of 23 in each section.
- PTE (Pearson Test of English): Overall score of 64 with a minimum of 54 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
UNSW offers a variety of scholarships to attract and assist international students.
Merit-Based Scholarships: UNSW offers merit-based scholarships to international students with exceptional academic achievements. These scholarships recognize academic excellence and provide financial support to cover tuition fees or living expenses.
Country-Specific Scholarships: Some scholarships are tailored for students from specific countries or regions. These scholarships aim to promote diversity and cultural exchange among international students.
Faculty/Program Scholarships: Certain faculties or academic programs at UNSW offer scholarships to attract outstanding international students interested in specific fields of study. These scholarships may cover tuition fees or provide research opportunities.
Sports and Arts Scholarships: UNSW acknowledges the talents and achievements of international students in sports and the arts. Scholarships in these categories may be available to support students with exceptional abilities.
Graduates of the Bachelor of Commerce/Bachelor of Media (PR and Advertising) program at the University of New South Wales (UNSW) are equipped with a versatile skill set that opens up a wide array of career opportunities across various industries. This dual degree program combines business acumen with media expertise, preparing graduates for roles that require strategic thinking, creative communication, and a deep understanding of market dynamics.
Public Relations Specialist: Graduates can pursue careers as public relations specialists, managing the public image and communications strategies of organizations. They develop and implement PR campaigns, write press releases, manage media relations, and handle crisis communications. Public relations specialists work in diverse sectors, including corporate, government, non-profit, and entertainment industries, helping organizations maintain a positive public image and build strong relationships with stakeholders.
Advertising Executive: As advertising executives, graduates create and oversee advertising campaigns that promote products, services, or brands. They work with creative teams to develop compelling advertisements, manage budgets, conduct market research, and analyze campaign performance. Advertising executives are employed by advertising agencies, media companies, and marketing departments within various organizations, driving brand awareness and consumer engagement through innovative advertising strategies.
Marketing Manager: With a solid foundation in commerce, graduates can become marketing managers, responsible for developing and executing marketing strategies that align with business goals. They conduct market research, identify target audiences, and create marketing plans that encompass digital marketing, social media, content marketing, and traditional advertising. Marketing managers work in a wide range of industries, including retail, technology, healthcare, and finance, contributing to business growth and customer acquisition.
Corporate Communications Manager: Graduates may also work as corporate communications managers, overseeing internal and external communications for businesses and organizations. They develop communication strategies, manage corporate messaging, produce content for various channels, and ensure consistent and effective communication with employees, investors, customers, and the media. Corporate communications managers play a crucial role in shaping organizational culture and reputation.
Brand Manager: Brand managers are responsible for developing and maintaining a brand's image, ensuring its consistency across all marketing and communication channels. Graduates in this role analyze market trends, develop brand strategies, create marketing materials, and monitor brand performance. They work closely with marketing, advertising, and product development teams to ensure that the brand remains competitive and resonates with target audiences.
Media Planner/Buyer: In media planning and buying roles, graduates strategize and purchase advertising space across various media platforms, including television, radio, print, and digital. They analyze audience data, negotiate with media outlets, and optimize media placements to achieve the highest return on investment for advertising campaigns. Media planners/buyers work in advertising agencies, media companies, and corporate marketing departments.
Digital Marketing Specialist: With the rise of digital media, graduates can become digital marketing specialists, focusing on online marketing strategies. They manage social media accounts, create digital content, run email marketing campaigns, and optimize websites for search engines (SEO). Digital marketing specialists use data analytics to measure campaign effectiveness and adjust strategies to maximize engagement and conversions.
Market Research Analyst: Market research analysts collect and analyze data to help organizations understand market trends, customer preferences, and competitive landscapes. Graduates in this role design surveys, conduct focus groups, analyze data, and prepare reports that inform business decisions. Market research analysts work in market research firms, advertising agencies, and corporate marketing departments.
Event Coordinator: Event coordinators plan and execute events such as product launches, conferences, and promotional activities. They handle logistics, coordinate with vendors, manage budgets, and ensure that events run smoothly. Graduates with skills in PR and advertising are well-suited for roles that require organizing impactful events that enhance brand visibility and customer engagement.
Entrepreneur: Armed with business and media expertise, graduates can also pursue entrepreneurial ventures, starting their own PR firms, advertising agencies, or media production companies. Entrepreneurs leverage their interdisciplinary skills to identify market opportunities, develop innovative products or services, and build successful businesses in the dynamic media and commerce landscape.
