Bachelor of Business and Bachelor of Marketing

Undergraduate Entry Requirements

Application Fee: AUD $100

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 80 with a minimum of 19 in each section.
• PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Monash University offers a range of scholarships to both domestic and international students to help cover the cost of tuition fees, living expenses, and other study-related costs. These scholarships are awarded based on academic excellence, financial need, leadership potential, and other criteria.

Monash International Merit Scholarship: This scholarship is offered to international students who have demonstrated academic excellence in their previous studies. The scholarship provides up to $10,000 per annum for the duration of the student's course.

Monash Asylum Seekers Scholarship: This scholarship is designed to provide financial assistance to asylum seekers who are undertaking undergraduate or postgraduate study at Monash University. The scholarship covers the cost of tuition fees, as well as a range of other study-related expenses.

Monash Equity Scholarship: This scholarship is offered to students who have experienced financial hardship or other forms of disadvantage that have impacted their ability to succeed academically. The scholarship provides up to $6,000 per annum to assist with living expenses and other costs.

Monash Indigenous Scholarship: This scholarship is available to Indigenous students who are undertaking undergraduate or postgraduate study at Monash University. The scholarship provides a range of benefits, including financial assistance, mentoring, and academic support.

Graduates of the Bachelor of Business and Bachelor of Marketing (BBM) program at Monash University are well-prepared for diverse career opportunities in marketing, advertising, brand management, digital marketing, market research, and more. The program equips students with a blend of business management skills and specialized marketing knowledge, making them highly sought-after in various industries. 

Marketing Manager: BBM graduates can pursue roles as marketing managers, overseeing marketing campaigns, developing strategic plans to promote products/services, and managing marketing budgets. They analyze market trends, consumer behavior, and competitor activities to drive business growth and achieve marketing objectives.

Digital Marketing Specialist: With expertise in digital marketing strategies, graduates can work as digital marketing specialists, managing online advertising campaigns, social media platforms, and SEO/SEM initiatives. They leverage digital tools and analytics to optimize marketing performance and enhance brand visibility in the digital landscape.

Brand Manager: Brand managers are responsible for maintaining and enhancing brand identity, managing brand portfolios, and developing brand strategies to position products/services in the market. BBM graduates oversee brand communication, product launches, and consumer engagement strategies to build brand loyalty and equity.

Market Research Analyst: Graduates can pursue careers as market research analysts, conducting qualitative and quantitative research to gather insights into market trends, consumer preferences, and competitive landscapes. They analyze data, prepare reports, and provide strategic recommendations to support business decision-making and marketing strategies.

Advertising Executive: Advertising executives create and implement advertising campaigns across various media channels to promote products/services and enhance brand awareness. BBM graduates collaborate with creative teams, media buyers, and clients to develop compelling ad concepts that resonate with target audiences and achieve marketing objectives.

Sales Manager: BBM graduates with strong interpersonal and negotiation skills can excel as sales managers, leading sales teams, developing sales strategies, and achieving revenue targets. They build relationships with clients, identify business opportunities, and implement sales initiatives to drive business growth and profitability.

Product Manager: Product managers oversee the development, launch, and lifecycle management of products/services. BBM graduates analyze market demands, conduct market research, and collaborate with cross-functional teams to ensure products meet customer needs and align with business objectives.

Public Relations (PR) Specialist: PR specialists manage organizational communication and maintain positive public perception through media relations, press releases, and corporate events. BBM graduates develop PR strategies, handle crisis communications, and foster relationships with media outlets to enhance brand reputation and credibility.

Market Development Manager: Graduates can work as market development managers, identifying new market opportunities, conducting market assessments, and developing market entry strategies for global expansion. They collaborate with sales, marketing, and operations teams to penetrate new markets and drive business growth internationally.

Entrepreneurship and Start-up Ventures: Equipped with a solid understanding of marketing principles and business acumen, some graduates choose to start their own ventures or work in entrepreneurial roles. They innovate new products/services, develop business plans, and leverage marketing strategies to launch and grow successful businesses.