Master of Accounting
The Master of Accounting program at Monash University offers a compreh...
Bachelor of Arts and Bachelor of Marketing
Melbourne
INTAKE: Jul & Feb
Program Overview
Monash University offers a diverse range of programs designed to cater to the academic and professional aspirations of students globally. One of its notable programs is the Bachelor of Arts and Bachelor of Marketing, which combines expertise in humanities and social sciences with specialized marketing skills. This dual degree equips students with a robust foundation in critical thinking, communication, and cultural understanding, essential for modern marketing professionals.
Curriculum: The curriculum of the Bachelor of Arts and Bachelor of Marketing at Monash University is carefully crafted to blend theoretical knowledge with practical skills. Students explore core subjects in both disciplines, including marketing principles, consumer behavior, strategic management, and digital marketing. Additionally, the arts component offers flexibility with a wide array of majors such as sociology, anthropology, and media studies, allowing students to tailor their academic journey to match their interests and career goals.
Research Focus: Monash University is renowned for its commitment to research excellence across various fields, including marketing and the humanities. Faculty members actively engage in cutting-edge research projects that influence global practices and policies. Students in the Bachelor of Arts and Bachelor of Marketing program benefit from this research-focused environment through access to state-of-the-art facilities, mentorship opportunities, and involvement in interdisciplinary research initiatives.
Industry Engagement: The university maintains strong ties with industry leaders, ensuring that the Bachelor of Arts and Bachelor of Marketing program remains relevant and responsive to industry demands. Students participate in industry placements, internships, and collaborative projects, gaining practical experience and networking opportunities. This engagement with industry professionals enhances graduates' employability and equips them with the skills and insights needed to thrive in competitive global markets.
Global Perspective: With campuses and partnerships across the globe, Monash University offers a truly international perspective. The Bachelor of Arts and Bachelor of Marketing program incorporates global case studies, multicultural perspectives, and international exchange programs. Students are encouraged to broaden their horizons by studying abroad or participating in global immersion experiences, fostering cultural awareness and preparing them to navigate diverse business environments effectively.
Location
Melbourne
Score
IELTS 6.5
Tuition Fee
AUD 49200
Undergraduate Entry Requirements
Application Fee: AUD $100
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 with a minimum of 19 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Monash University offers a range of scholarships to both domestic and international students to help cover the cost of tuition fees, living expenses, and other study-related costs. These scholarships are awarded based on academic excellence, financial need, leadership potential, and other criteria.
Monash International Merit Scholarship: This scholarship is offered to international students who have demonstrated academic excellence in their previous studies. The scholarship provides up to $10,000 per annum for the duration of the student's course.
Monash Asylum Seekers Scholarship: This scholarship is designed to provide financial assistance to asylum seekers who are undertaking undergraduate or postgraduate study at Monash University. The scholarship covers the cost of tuition fees, as well as a range of other study-related expenses.
Monash Equity Scholarship: This scholarship is offered to students who have experienced financial hardship or other forms of disadvantage that have impacted their ability to succeed academically. The scholarship provides up to $6,000 per annum to assist with living expenses and other costs.
Monash Indigenous Scholarship: This scholarship is available to Indigenous students who are undertaking undergraduate or postgraduate study at Monash University. The scholarship provides a range of benefits, including financial assistance, mentoring, and academic support.
Graduates of the Bachelor of Arts and Bachelor of Marketing program from Monash University are equipped with a versatile skill set that opens doors to a wide range of career opportunities. Combining expertise in humanities and social sciences with specialized marketing knowledge, alumni are well-prepared to thrive in diverse industries globally.
Marketing Manager: With a solid foundation in marketing principles and strategic management, graduates can pursue roles as marketing managers. They oversee marketing campaigns, analyze market trends, and develop strategies to promote products or services effectively.
Market Research Analyst: Proficiency in consumer behavior and data analysis allows graduates to excel as market research analysts. They gather and interpret data to help organizations understand market conditions, consumer preferences, and competitive landscapes.
Digital Marketing Specialist: In today's digital age, expertise in digital marketing strategies is highly sought after. Graduates can specialize in digital marketing roles, focusing on social media marketing, search engine optimization (SEO), content creation, and online advertising campaigns.
Brand Manager: Brand managers play a crucial role in shaping and maintaining a company's brand image. Graduates with a Bachelor of Arts and Bachelor of Marketing background can excel in this role by developing brand strategies, conducting market research, and overseeing brand positioning efforts.
Public Relations Specialist: Strong communication and interpersonal skills acquired through the arts component of the degree prepare graduates for careers in public relations. They manage communication between organizations and the public, crafting messages, handling media inquiries, and managing crisis communications.
Advertising Executive: Creativity and strategic thinking are essential for roles in advertising. Graduates can work as advertising executives, developing creative campaigns, collaborating with clients, and utilizing market research to reach target audiences effectively.
Cultural Analyst: The arts component of the degree provides graduates with a deep understanding of cultural dynamics and societal trends. They can pursue careers as cultural analysts, working in cultural institutions, media organizations, or consulting firms to provide insights on cultural impacts and trends.
Entrepreneurship and Start-ups: Many graduates choose to leverage their interdisciplinary skills to launch their own ventures or work in start-up environments. The combination of arts and marketing knowledge equips them with the creativity, critical thinking, and business acumen needed to innovate and succeed as entrepreneurs.
Further Education: The Bachelor of Arts and Bachelor of Marketing degree also serves as a solid foundation for further academic pursuits. Graduates may pursue postgraduate studies in areas such as business administration, marketing research, communication studies, or humanities disciplines to deepen their expertise and advance their careers.
