Master of Accounting
The Master of Accounting program at Monash University offers a compreh...
Bachelor of Marketing and Bachelor of Media Communication
Melbourne
INTAKE: Jul & Feb
Program Overview
Monash University offers a dynamic and interdisciplinary program with the Bachelor of Marketing and Bachelor of Media Communication. This dual degree program combines the strategic marketing expertise of the Bachelor of Marketing with the comprehensive understanding of media and communication offered by the Bachelor of Media Communication. Students gain a broad skill set that prepares them for diverse careers in marketing, advertising, public relations, digital media, journalism, and more. The program emphasizes both theoretical knowledge and practical skills, ensuring graduates are well-equipped to navigate the complexities of the modern media landscape while effectively communicating and promoting brands in global markets.
Curriculum: The curriculum of the Bachelor of Marketing and Bachelor of Media Communication program at Monash University is designed to provide students with a solid foundation in both marketing principles and media communication strategies. Core subjects in marketing include Marketing Management, Consumer Behavior, Digital Marketing, Brand Management, and Marketing Research. In the media communication component, students explore topics such as Media Ethics, Journalism Practice, Digital Media Cultures, Public Relations, and Media Campaigns. The program integrates practical experiences through internships, industry projects, and media production courses, allowing students to apply their knowledge in real-world settings and build valuable industry connections.
Research Focus: Monash University is committed to research excellence across disciplines, including marketing and media communication. Students in the Bachelor of Marketing and Bachelor of Media Communication program have the opportunity to engage in research projects that explore various aspects of marketing strategies, media effects, digital communication trends, audience analysis, and cultural impacts of media. The university’s research initiatives foster critical thinking, innovation, and the development of practical solutions to contemporary marketing and media challenges, preparing students for advanced studies or research-oriented careers in academia or industry.
Industry Engagement: Monash University emphasizes industry engagement to ensure students gain practical insights and hands-on experience relevant to their future careers. The Bachelor of Marketing and Bachelor of Media Communication program offers numerous opportunities for students to interact with industry professionals through guest lectures, workshops, internships, and industry placements. Students collaborate with industry partners on media campaigns, marketing projects, and research initiatives, gaining valuable industry-specific skills and networking opportunities that enhance their employability upon graduation.
Global Perspective: The Bachelor of Marketing and Bachelor of Media Communication program at Monash University emphasizes a global perspective, preparing students to navigate international markets and diverse cultural landscapes. Courses explore global marketing strategies, cross-cultural communication, international media systems, and global digital trends. Monash’s global campuses and partnerships with international universities offer students opportunities for global exchange programs and study abroad experiences, further enriching their understanding of global media and marketing practices and enhancing their cross-cultural competencies.
Location
Melbourne
Score
IELTS 6.5
Tuition Fee
AUD 49200
Undergraduate Entry Requirements
Application Fee: AUD $100
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 with a minimum of 19 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Monash University offers a range of scholarships to both domestic and international students to help cover the cost of tuition fees, living expenses, and other study-related costs. These scholarships are awarded based on academic excellence, financial need, leadership potential, and other criteria.
Monash International Merit Scholarship: This scholarship is offered to international students who have demonstrated academic excellence in their previous studies. The scholarship provides up to $10,000 per annum for the duration of the student's course.
Monash Asylum Seekers Scholarship: This scholarship is designed to provide financial assistance to asylum seekers who are undertaking undergraduate or postgraduate study at Monash University. The scholarship covers the cost of tuition fees, as well as a range of other study-related expenses.
Monash Equity Scholarship: This scholarship is offered to students who have experienced financial hardship or other forms of disadvantage that have impacted their ability to succeed academically. The scholarship provides up to $6,000 per annum to assist with living expenses and other costs.
Monash Indigenous Scholarship: This scholarship is available to Indigenous students who are undertaking undergraduate or postgraduate study at Monash University. The scholarship provides a range of benefits, including financial assistance, mentoring, and academic support.
Graduates of Monash University's Bachelor of Marketing and Bachelor of Media Communication program are equipped with a diverse skill set that prepares them for various careers at the intersection of marketing and media communication. This dual degree program integrates strategic marketing principles with practical media and communication skills, making graduates highly versatile and well-prepared for roles in dynamic industries.
Digital Marketing Specialist: Digital marketing specialists leverage their knowledge of online platforms and consumer behavior to create and execute digital marketing campaigns. They utilize SEO, social media marketing, content marketing, and analytics to drive brand awareness and engagement.
Advertising Account Manager: Advertising account managers work in advertising agencies, managing client relationships and overseeing the development and execution of advertising campaigns. They collaborate with creative teams to ensure campaigns align with client objectives and resonate with target audiences.
Media Planner/Buyer: Media planners and buyers research, plan, and purchase advertising space across various media channels, including television, radio, print, and digital platforms. They analyze audience demographics and media trends to optimize ad placements and reach target consumers effectively.
Public Relations Specialist: Public relations specialists manage the public image of organizations by developing communication strategies, writing press releases, handling media inquiries, and organizing promotional events. They work to build and maintain positive relationships with the media and the public.
Content Marketing Manager: Content marketing managers oversee the creation and distribution of valuable and engaging content across multiple platforms. They develop content strategies, manage editorial calendars, and collaborate with writers and designers to produce compelling content that drives brand awareness and engagement.
Social Media Manager/Strategist: Social media managers/strategists manage an organization's presence on social media platforms. They develop social media strategies, create content, engage with followers, and analyze social media metrics to optimize performance and enhance brand visibility.
Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market trends, and competitive landscapes. They provide insights that inform marketing strategies, product development, and business decisions to help companies understand and meet consumer needs effectively.
Digital Content Producer: Digital content producers create multimedia content, including articles, videos, infographics, and podcasts, for digital platforms. They may work in-house for brands, media outlets, or digital agencies, producing content that engages and informs target audiences.
Brand Manager: Brand managers oversee the development and execution of brand strategies to maintain and enhance brand equity. They monitor market trends, conduct market research, and collaborate with marketing teams to ensure consistent brand messaging across all channels.
Journalist/Reporter: Graduates with a strong background in media communication can pursue careers as journalists or reporters, covering news, events, and stories across different media formats. They investigate, write, and edit stories that inform and engage audiences.
Event Coordinator/Manager: Event coordinators/managers plan and organize events such as conferences, exhibitions, and product launches. They coordinate logistics, manage budgets, liaise with vendors and sponsors, and ensure events run smoothly to achieve client or organizational objectives.
Corporate Communications Specialist: Corporate communications specialists manage internal and external communications for organizations. They develop communication strategies, handle crisis communications, write corporate announcements, and maintain relationships with stakeholders.
