Master of Accounting
The Master of Accounting program at Monash University offers a compreh...
Bachelor of Marketing and Bachelor of Arts
Melbourne
INTAKE: Jul & Feb
Program Overview
Monash University, one of Australia's leading institutions, offers a unique and interdisciplinary double degree program: the Bachelor of Marketing and Bachelor of Arts. This innovative program allows students to gain a comprehensive understanding of marketing principles while also exploring diverse fields within the arts and humanities. The dual degree is designed to provide a broad skill set, combining analytical marketing strategies with critical thinking and creativity fostered by arts subjects. This holistic approach prepares graduates for a wide range of career opportunities in both business and creative industries.
Curriculum: The curriculum for the Bachelor of Marketing and Bachelor of Arts program is carefully structured to ensure students receive a balanced education in both disciplines. The marketing component includes core subjects such as Marketing Principles, Consumer Behavior, Marketing Research, Digital Marketing, and Strategic Marketing. On the arts side, students can choose from a wide array of majors, including Sociology, Psychology, International Relations, Media Studies, and more. This flexibility allows students to tailor their education to their interests and career goals. The program also includes practical experiences through internships, projects, and industry engagements, ensuring students apply their knowledge in real-world settings.
Research Focus: Monash University is renowned for its strong emphasis on research across all disciplines. In the Bachelor of Marketing and Bachelor of Arts program, students have the opportunity to engage in cutting-edge research that spans both marketing and arts fields. Marketing research may involve studying consumer behavior, market trends, and digital marketing strategies, while arts research could include cultural studies, social sciences, or media analysis. This interdisciplinary research approach not only enhances students’ academic experience but also fosters critical thinking and problem-solving skills, preparing them for advanced studies or research-oriented careers.
Industry Engagement: Monash University places a high value on industry engagement, ensuring that students are well-prepared for the professional world. The Bachelor of Marketing and Bachelor of Arts program offers numerous opportunities for students to interact with industry leaders and gain practical experience. This includes internships with leading companies, collaborative projects with businesses, guest lectures from industry experts, and networking events. These experiences allow students to apply theoretical knowledge in practical settings, develop professional connections, and gain insights into the latest industry trends and practices.
Global Perspective: Monash University’s Bachelor of Marketing and Bachelor of Arts program emphasizes the importance of a global perspective. Recognizing the interconnectedness of today’s world, the program includes subjects that focus on international marketing strategies, global media, and cross-cultural communication. Additionally, Monash’s extensive network of global campuses and partner institutions offers students opportunities for international exchanges and study abroad programs. These experiences enable students to immerse themselves in different cultures, broaden their horizons, and gain a deeper understanding of global market dynamics and cultural diversity.
Location
Melbourne
Score
IELTS 6.5
Tuition Fee
AUD 49200
Undergraduate Entry Requirements
Application Fee: AUD $100
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 with a minimum of 19 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Monash University offers a range of scholarships to both domestic and international students to help cover the cost of tuition fees, living expenses, and other study-related costs. These scholarships are awarded based on academic excellence, financial need, leadership potential, and other criteria.
Monash International Merit Scholarship: This scholarship is offered to international students who have demonstrated academic excellence in their previous studies. The scholarship provides up to $10,000 per annum for the duration of the student's course.
Monash Asylum Seekers Scholarship: This scholarship is designed to provide financial assistance to asylum seekers who are undertaking undergraduate or postgraduate study at Monash University. The scholarship covers the cost of tuition fees, as well as a range of other study-related expenses.
Monash Equity Scholarship: This scholarship is offered to students who have experienced financial hardship or other forms of disadvantage that have impacted their ability to succeed academically. The scholarship provides up to $6,000 per annum to assist with living expenses and other costs.
Monash Indigenous Scholarship: This scholarship is available to Indigenous students who are undertaking undergraduate or postgraduate study at Monash University. The scholarship provides a range of benefits, including financial assistance, mentoring, and academic support.
Graduates of Monash University's Bachelor of Marketing and Bachelor of Arts program are well-equipped with a unique combination of skills that open up a diverse array of career opportunities. The dual degree program integrates the strategic and analytical expertise of marketing with the creative and critical thinking skills developed through arts studies, making graduates highly versatile and adaptable in the job market.
Marketing Manager: Marketing managers develop and implement marketing strategies to promote products or services. They conduct market research, manage campaigns, analyze data, and coordinate with various departments to ensure marketing initiatives align with business goals.
Brand Manager: Brand managers are responsible for maintaining and enhancing the image of a brand. They develop brand strategies, oversee marketing and advertising campaigns, and ensure consistent brand messaging across all channels.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing efforts, including search engine optimization (SEO), social media marketing, email marketing, and content marketing. They use digital tools to reach and engage with customers effectively.
Market Research Analyst: Market research analysts collect and analyze data to help companies understand market trends, consumer preferences, and competitive landscapes. Their insights guide business decisions and marketing strategies.
Public Relations Specialist: Public relations specialists manage the public image of organizations by crafting media releases, handling press inquiries, and developing communication strategies to enhance public perception.
Advertising Account Executive: Advertising account executives act as liaisons between advertising agencies and clients. They manage client relationships, coordinate advertising campaigns, and ensure that marketing initiatives meet client objectives.
Content Creator/Copywriter: Content creators and copywriters develop engaging content for various platforms, including websites, blogs, social media, and marketing materials. Their work helps to attract and retain customers by delivering valuable information and compelling stories.
Social Media Manager: Social media managers are responsible for managing an organization’s social media presence. They create, curate, and manage content, engage with followers, and analyze social media metrics to drive brand awareness and engagement.
Cultural Officer/Arts Administrator: Cultural officers and arts administrators work in cultural organizations, museums, galleries, and arts councils. They plan and coordinate cultural events, manage arts programs, and promote cultural activities within the community.
Communication Specialist: Communication specialists develop and implement communication strategies to effectively convey messages to internal and external audiences. They work on corporate communications, public relations, and media relations.
Event Coordinator: Event coordinators plan and execute events such as conferences, exhibitions, and promotional events. They handle logistics, coordinate with vendors, and ensure events run smoothly.
Human Resources Specialist: Human resources specialists manage recruitment, employee relations, training, and development. They help build a positive workplace culture and ensure the organization’s human capital aligns with its strategic goals.
Policy Analyst: Policy analysts research and analyze policies, providing insights and recommendations to government agencies, non-profits, and private sector organizations. They work on developing, evaluating, and implementing policies that impact society.
Media Planner: Media planners develop strategies to place advertisements in various media outlets to reach target audiences effectively. They analyze demographic data and media trends to optimize ad placements.
