Master of Accounting
The Master of Accounting program at Monash University offers a compreh...
Bachelor of Marketing
Melbourne
INTAKE: Feb, Jul & Nov
Program Overview
Monash University, a prestigious institution in Australia, is renowned for its comprehensive academic programs and robust research initiatives. Among its many offerings, the Bachelor of Marketing program stands out for its integration of theoretical knowledge and practical skills. This program is designed to equip students with a deep understanding of marketing principles, consumer behavior, and strategic planning, preparing them for dynamic careers in the global marketplace.
Curriculum: The curriculum of the Bachelor of Marketing at Monash University is meticulously crafted to provide a balanced education in marketing theory and practice. Key subjects include Marketing Principles, Consumer Behavior, Marketing Research, Digital Marketing, and Strategic Marketing. Additionally, students have the flexibility to choose from various electives, allowing them to tailor their education to specific interests such as international marketing, brand management, or marketing analytics. The program also incorporates practical components like case studies, projects, and internships to ensure students gain hands-on experience.
Research Focus: Monash University is a leader in research, with a strong emphasis on producing impactful, real-world solutions. The marketing faculty is actively engaged in cutting-edge research across diverse areas such as consumer psychology, digital marketing strategies, and market analytics. Students in the Bachelor of Marketing program have opportunities to participate in research projects, working alongside experienced researchers and industry experts. This involvement not only enhances their learning experience but also prepares them for advanced studies and research-oriented careers.
Industry Engagement: Monash University maintains robust connections with industry leaders and organizations, ensuring that its marketing program remains relevant and aligned with current industry standards. The Bachelor of Marketing program includes numerous opportunities for students to engage with the industry through internships, industry projects, guest lectures, and networking events. These engagements provide students with valuable insights, practical experience, and professional connections, greatly enhancing their employability and career prospects.
Global Perspective: Monash University’s Bachelor of Marketing program offers a global perspective, recognizing the importance of understanding international markets and diverse consumer behaviors in today’s interconnected world. The curriculum includes modules on global marketing strategies and cross-cultural communication. Additionally, Monash’s extensive global network of campuses and partner institutions provides students with opportunities for international exchanges and study abroad programs, further broadening their horizons and enhancing their global competencies.
Location
Melbourne
Score
IELTS 6.5
Tuition Fee
AUD 49200
Undergraduate Entry Requirements
Application Fee: AUD $100
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 with a minimum of 19 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Monash University offers a range of scholarships to both domestic and international students to help cover the cost of tuition fees, living expenses, and other study-related costs. These scholarships are awarded based on academic excellence, financial need, leadership potential, and other criteria.
Monash International Merit Scholarship: This scholarship is offered to international students who have demonstrated academic excellence in their previous studies. The scholarship provides up to $10,000 per annum for the duration of the student's course.
Monash Asylum Seekers Scholarship: This scholarship is designed to provide financial assistance to asylum seekers who are undertaking undergraduate or postgraduate study at Monash University. The scholarship covers the cost of tuition fees, as well as a range of other study-related expenses.
Monash Equity Scholarship: This scholarship is offered to students who have experienced financial hardship or other forms of disadvantage that have impacted their ability to succeed academically. The scholarship provides up to $6,000 per annum to assist with living expenses and other costs.
Monash Indigenous Scholarship: This scholarship is available to Indigenous students who are undertaking undergraduate or postgraduate study at Monash University. The scholarship provides a range of benefits, including financial assistance, mentoring, and academic support.
Graduating with a Bachelor of Marketing from Monash University opens up a wide array of career opportunities across various industries. The comprehensive curriculum and industry engagement provided by Monash equip students with the skills and knowledge needed to excel in diverse roles.
Marketing Manager: Overseeing marketing campaigns, developing marketing strategies, and analyzing market trends to drive product and brand growth.
Digital Marketing Specialist: Focusing on online marketing strategies, including SEO, social media marketing, email campaigns, and digital advertising to enhance brand presence and engagement.
Market Research Analyst: Conducting research to gather data on consumer preferences, market trends, and competitive activities to inform business strategies and marketing decisions.
Brand Manager: Managing and developing a brand's image and reputation, ensuring consistent messaging and positioning in the market to build brand loyalty and recognition.
Sales Manager: Leading sales teams, setting sales targets, and developing strategies to achieve sales goals and expand market reach.
Advertising Executive: Creating and managing advertising campaigns across various media channels to promote products, services, and brands effectively.
Public Relations Specialist: Managing communication between an organization and its public, including media relations, crisis communication, and event planning to maintain a positive public image.
Product Manager: Overseeing the development and marketing of products, from conception through launch, ensuring they meet market needs and organizational goals.
Content Marketing Manager: Creating and managing content strategies to attract and engage target audiences, driving traffic and conversions through compelling content.
Marketing Consultant: Providing expert advice to organizations on marketing strategies, market entry, and campaign management to improve business outcomes.
Social Media Manager: Managing an organization's social media presence, creating content, engaging with followers, and analyzing social media performance to enhance online engagement.
Event Marketing Specialist: Planning and executing marketing events, trade shows, and promotional activities to enhance brand awareness and customer engagement.
