Bachelor of Business Management/Bachelor of Communication

St Lucia

 

INTAKE: Jul & Feb

Program Overview

The Bachelor of Business Management/Bachelor of Communication (BBusMan/BComm) program at The University of Queensland (UQ) offers students a unique dual degree that combines essential skills in business management with specialized knowledge in communication. This interdisciplinary program is designed to equip graduates with a comprehensive understanding of business principles, strategic communication strategies, and media practices. It typically spans over four years (full-time) and is offered at UQ's St Lucia campus in Brisbane, Australia.

Curriculum: The BBusMan/BComm program features a diverse curriculum that integrates core courses in business management disciplines such as accounting, marketing, economics, and organizational behavior, alongside specialized communication courses. Students develop skills in digital media, journalism, public relations, advertising, and strategic communication planning. The program emphasizes hands-on learning through case studies, projects, and industry placements to ensure graduates are prepared for dynamic careers in both business and communication fields.

Research Focus: UQ encourages a research-oriented approach within the BBusMan/BComm program, providing students with opportunities to engage in applied research projects relevant to business management and communication. Students learn to critically analyze market trends, consumer behavior, media influence, and organizational strategies. Research-focused coursework prepares graduates to apply evidence-based insights and innovative solutions in their professional endeavors.

Industry Engagement: The BBusMan/BComm program promotes strong industry engagement through partnerships with leading businesses, media organizations, and communication agencies. Students benefit from guest lectures, workshops, and internship opportunities that provide practical insights into industry practices and current trends. Industry placements allow students to apply theoretical knowledge in real-world settings, develop professional networks, and gain valuable experience essential for career readiness.

Global Perspective: With a global perspective embedded in its curriculum, the BBusMan/BComm program prepares graduates to navigate international business environments and global media landscapes. Courses may cover topics such as international business strategies, cross-cultural communication, global media markets, and ethical issues in global business practices. Students are encouraged to participate in international exchange programs or study abroad opportunities to broaden their cultural understanding and enhance their global competencies.

Pollster Education

Location

St Lucia

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 46400

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 100 with a minimum of 23 in each section.
  • PTE (Pearson Test of English): Overall score of 72 with a minimum of 64 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Queensland (UQ) is fostering a diverse and inclusive academic community by offering a range of scholarships to support international students pursuing their higher education goals. These scholarships are designed to recognize and reward academic excellence, promote cultural diversity, and alleviate the financial burden of studying abroad.

UQ International Scholarships: UQ offers a variety of scholarships specifically tailored for international students. These scholarships are typically awarded based on academic merit, and eligibility criteria may vary depending on the specific scholarship program. These scholarships can provide financial support to cover tuition fees, living expenses, and other study-related costs.

Destination Australia Scholarship: UQ participates in the Australian Government's Destination Australia Scholarship program, which aims to attract and support international and domestic students to study in regional Australia. This scholarship provides financial assistance to international students studying at UQ's regional campuses, such as UQ Gatton.

Australia Awards Scholarships: UQ also hosts students who receive Australia Awards Scholarships, which are funded by the Australian government and aim to promote development and strengthen ties between Australia and participating countries. These scholarships cover tuition fees, living allowances, and other support.

External Scholarships and Sponsorships: UQ encourages international students to explore external scholarship opportunities and sponsorships that may be available through government agencies, private organizations, or foundations in their home countries.The university provides support and information to assist students in applying for external funding sources.

Graduates of the Bachelor of Business Management/Bachelor of Communication program at The University of Queensland (UQ) possess a unique blend of business management skills and specialized communication expertise, making them highly versatile and sought after in various industries.

Corporate Communications Specialist: Graduates can work as corporate communications specialists for large corporations, managing internal and external communications strategies. They develop communication plans, handle media relations, and ensure consistent messaging to stakeholders, enhancing organizational reputation and fostering employee engagement.

Marketing Manager: With a solid understanding of marketing principles and communication strategies, graduates can pursue careers as marketing managers. They develop marketing campaigns, conduct market research, oversee advertising initiatives, and analyze consumer behavior to drive business growth and promote brand awareness.

Public Relations Manager: Graduates may work as public relations managers for PR agencies, corporations, or non-profit organizations. They cultivate media relationships, manage crisis communications, and implement PR strategies to maintain positive public perception and manage reputational risks.

Digital Media Strategist: In the digital age, graduates can specialize as digital media strategists, working in digital marketing agencies or within organizations. They develop digital content strategies, manage social media platforms, analyze digital analytics, and optimize online presence to reach target audiences effectively.

Advertising Account Executive: Graduates can pursue careers as advertising account executives, collaborating with clients and creative teams to develop and execute advertising campaigns. They manage client relationships, oversee campaign budgets, and ensure campaigns meet client objectives and creative standards.

Event Manager/Coordinator: With their organizational and communication skills, graduates can work as event managers or coordinators. They plan and execute corporate events, conferences, product launches, and promotional events, ensuring seamless execution and memorable guest experiences.

Business Development Consultant: Graduates with business management acumen can work as business development consultants, helping companies identify growth opportunities, expand market reach, and develop strategic partnerships. They analyze market trends, conduct competitor analysis, and recommend business strategies to achieve organizational objectives.

Media Buyer/Planner: Graduates may specialize as media buyers or planners, working for media agencies or advertising firms. They negotiate media placements, develop media plans, and allocate advertising budgets across various channels to optimize reach and impact of advertising campaigns.

Digital Content Producer: In the digital media landscape, graduates can work as digital content producers, creating engaging content for websites, social media platforms, and digital campaigns. They may specialize in writing, video production, graphic design, or multimedia content creation to attract and engage audiences online.

Entrepreneurship: Some graduates may choose to start their own businesses or freelance as consultants in areas such as digital marketing, public relations, event management, or media production. The BBusMan/BComm program equips students with entrepreneurial skills and industry knowledge to succeed in launching and managing their ventures.


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