Master of Business
The Master of Business (MBus) program at The University of Queensland is designed to eq...
Bachelor of Communication
St Lucia
INTAKE: Jul & Feb
Program Overview
The Bachelor of Communication program at The University of Queensland (UQ) offers students a comprehensive education in communication theory, media studies, and practical skills relevant to contemporary communication industries. It prepares graduates to navigate and succeed in various roles within media, public relations, advertising, digital media, and corporate communication sectors.
Curriculum: The curriculum of the Bachelor of Communication program at UQ is designed to equip students with a solid foundation in communication theory, research methods, and practical skills. Core courses typically include subjects such as media ethics, journalism, public relations, digital media production, strategic communication, and intercultural communication. Students may also choose elective courses to specialize in areas such as advertising, social media, crisis communication, or media law.
Research Focus: UQ emphasizes research in communication, providing students with opportunities to engage in research projects that explore media effects, communication strategies, audience analysis, and digital media trends. The program encourages critical thinking, data analysis skills, and the application of communication theories in both academic and professional contexts.
Industry Engagement: The University of Queensland maintains strong connections with industry leaders, media organizations, advertising agencies, public relations firms, and digital media companies. These partnerships facilitate practical placements, internships, guest lectures by industry professionals, and networking events that enhance students' understanding of industry practices and career opportunities.
Global Perspective: With a commitment to global perspectives, UQ’s Bachelor of Communication program offers international study opportunities, exchange programs, and collaborations with global media and communication institutions. Students gain exposure to diverse cultural contexts, global media trends, and international communication practices, preparing them to work in a globalized media environment.
Location
St Lucia
Score
IELTS 6.5
Tuition Fee
AUD 41120
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 100 with a minimum of 23 in each section.
- PTE (Pearson Test of English): Overall score of 72 with a minimum of 64 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of Queensland (UQ) is fostering a diverse and inclusive academic community by offering a range of scholarships to support international students pursuing their higher education goals. These scholarships are designed to recognize and reward academic excellence, promote cultural diversity, and alleviate the financial burden of studying abroad.
UQ International Scholarships: UQ offers a variety of scholarships specifically tailored for international students. These scholarships are typically awarded based on academic merit, and eligibility criteria may vary depending on the specific scholarship program. These scholarships can provide financial support to cover tuition fees, living expenses, and other study-related costs.
Destination Australia Scholarship: UQ participates in the Australian Government's Destination Australia Scholarship program, which aims to attract and support international and domestic students to study in regional Australia. This scholarship provides financial assistance to international students studying at UQ's regional campuses, such as UQ Gatton.
Australia Awards Scholarships: UQ also hosts students who receive Australia Awards Scholarships, which are funded by the Australian government and aim to promote development and strengthen ties between Australia and participating countries. These scholarships cover tuition fees, living allowances, and other support.
External Scholarships and Sponsorships: UQ encourages international students to explore external scholarship opportunities and sponsorships that may be available through government agencies, private organizations, or foundations in their home countries.The university provides support and information to assist students in applying for external funding sources.
Graduates from The University of Queensland’s Bachelor of Communication program are equipped with versatile skills and knowledge that prepare them for diverse career opportunities in media, public relations, advertising, digital media, and corporate communication sectors.
Journalist/Reporter: Graduates can work as journalists or reporters for newspapers, magazines, online news outlets, television stations, or radio stations. They investigate and report news stories, conduct interviews, and write articles for print, broadcast, or digital media platforms.
Public Relations Specialist: Public relations specialists manage communication between organizations and the public, clients, or stakeholders. They create press releases, organize events, manage social media accounts, and develop communication strategies to maintain a positive public image for their clients or organizations.
Digital Media Producer/Content Creator: Digital media producers and content creators produce multimedia content for websites, social media platforms, online publications, or digital marketing campaigns. They may specialize in video production, graphic design, content writing, or social media management to engage audiences and promote brands or organizations.
Advertising Account Executive: Advertising account executives work for advertising agencies, managing client accounts and developing advertising campaigns. They collaborate with creative teams, media planners, and clients to create compelling ad campaigns that reach target audiences and achieve marketing objectives.
Social Media Manager/Strategist: Social media managers and strategists oversee social media platforms for organizations, creating content, managing communities, and analyzing engagement metrics. They develop social media strategies to enhance brand awareness, customer engagement, and reputation management.
Corporate Communication Specialist: Corporate communication specialists work within organizations to manage internal and external communication. They develop communication plans, write newsletters, create employee communication programs, and handle crisis communication to maintain positive relationships and alignment with organizational goals.
Media Analyst/Researcher: Graduates with strong research skills can work as media analysts or researchers, analyzing media trends, audience behavior, and media effects. They may work for market research firms, media organizations, or government agencies to provide insights that inform media strategies and policy decisions.
