Bachelor of Business Management/Bachelor of Journalism

St Lucia

 

INTAKE: Jul & Feb

Program Overview

The Bachelor of Business Management/Bachelor of Journalism program at The University of Queensland (UQ) is designed to prepare students for careers at the intersection of business management and journalism. It integrates core business principles with practical skills in journalism, providing students with a comprehensive understanding of media industries, business practices, and communication strategies.

Curriculum: UQ’s Bachelor of Business Management/Bachelor of Journalism program combines foundational courses from both business management and journalism disciplines. Students study core business topics such as accounting, finance, marketing, organizational behavior, and strategic management. They also develop journalistic skills in news reporting, writing, digital media production, media ethics, investigative journalism, and multimedia storytelling.

Research Focus: While emphasizing practical skills, UQ encourages students in the BBusMan/BJourn program to engage with research relevant to business and journalism. Faculty members conduct research in areas such as media economics, digital journalism, audience engagement, media law, and ethics in journalism. Students may participate in research projects, contribute to media publications, and explore emerging trends in media industries.

Industry Engagement: The BBusMan/BJourn program fosters strong connections with media organizations, businesses, and industry professionals through internships, industry placements, and guest lectures. Students gain practical experience in newsrooms, digital media agencies, corporate communications departments, and media startups. These engagements provide insights into media operations, networking opportunities, and hands-on experience in applying business and journalism principles in real-world settings.

Global Perspective: Recognizing the global impact of media and business, UQ integrates international perspectives into the BBusMan/BJourn program. Students have opportunities to participate in international study tours, exchange programs with partner universities worldwide, or internships in global media organizations. This global exposure enhances cultural understanding, global media literacy, and prepares graduates to work in diverse cultural and international business environments.

Pollster Education

Location

St Lucia

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 46400

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 100 with a minimum of 23 in each section.
  • PTE (Pearson Test of English): Overall score of 72 with a minimum of 64 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Queensland (UQ) is fostering a diverse and inclusive academic community by offering a range of scholarships to support international students pursuing their higher education goals. These scholarships are designed to recognize and reward academic excellence, promote cultural diversity, and alleviate the financial burden of studying abroad.

UQ International Scholarships: UQ offers a variety of scholarships specifically tailored for international students. These scholarships are typically awarded based on academic merit, and eligibility criteria may vary depending on the specific scholarship program. These scholarships can provide financial support to cover tuition fees, living expenses, and other study-related costs.

Destination Australia Scholarship: UQ participates in the Australian Government's Destination Australia Scholarship program, which aims to attract and support international and domestic students to study in regional Australia. This scholarship provides financial assistance to international students studying at UQ's regional campuses, such as UQ Gatton.

Australia Awards Scholarships: UQ also hosts students who receive Australia Awards Scholarships, which are funded by the Australian government and aim to promote development and strengthen ties between Australia and participating countries. These scholarships cover tuition fees, living allowances, and other support.

External Scholarships and Sponsorships: UQ encourages international students to explore external scholarship opportunities and sponsorships that may be available through government agencies, private organizations, or foundations in their home countries.The university provides support and information to assist students in applying for external funding sources.

Graduates of the Bachelor of Business Management/Bachelor of Journalism (BBusMan/BJourn) program from The University of Queensland (UQ) possess a unique skill set combining business acumen with journalistic expertise. They are well-equipped to pursue diverse and dynamic career paths in media, communications, and business sectors.

Journalist/Reporter: Many BBusMan/BJourn graduates choose careers as journalists or reporters for newspapers, magazines, online news platforms, or broadcast media outlets. They research, investigate, and write news stories, feature articles, and editorials on a wide range of topics including business news, politics, current affairs, and social issues. They may specialize in areas such as investigative journalism, business reporting, or multimedia journalism.

Digital Content Producer: Graduates can work as digital content producers, creating engaging multimedia content for digital platforms, websites, social media channels, and online publications. They produce articles, videos, podcasts, and interactive content to inform and engage audiences, leveraging their storytelling skills and digital media expertise to reach diverse audiences effectively.

Corporate Communications Specialist: BBusMan/BJourn graduates may pursue careers in corporate communications departments of businesses, organizations, or government agencies. They develop communication strategies, write press releases, manage media relations, and craft messaging to enhance corporate reputation, promote initiatives, and communicate with stakeholders internally and externally.

Public Relations Officer: With their communication skills and understanding of media dynamics, graduates can work as public relations officers or media relations specialists. They cultivate relationships with journalists, bloggers, and influencers, coordinate media interviews, organize press conferences, and manage crisis communications to maintain positive public perception and manage reputational risks.

Marketing Communications Manager: Graduates may work in marketing communications roles, developing integrated marketing campaigns that incorporate storytelling and media relations to promote products, services, or brands. They collaborate with marketing teams, creative agencies, and media partners to execute campaigns across multiple channels and achieve marketing objectives.

Content Strategist/Editor: Some graduates specialize as content strategists or editors, overseeing content creation, editing, and publication processes for digital platforms, websites, or content marketing campaigns. They ensure content quality, consistency, and alignment with brand voice and audience interests, driving engagement and enhancing brand visibility in competitive markets.

Media Producer/Editor: BBusMan/BJourn graduates with multimedia skills may work as media producers or editors, overseeing the production of news programs, documentaries, podcasts, or digital media projects. They manage production teams, coordinate logistics, and ensure content meets editorial standards and audience expectations in broadcast, online, or multimedia environments.

Entrepreneurship and Media Startups: With their combined business and journalistic skills, some graduates may choose entrepreneurial paths by starting their own media ventures, digital platforms, or content-driven startups. They identify niche markets, develop innovative media products, secure funding, and build sustainable business models to capitalize on emerging opportunities in media and digital communication.


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