Bachelor of Fashion (Enterprise)

Brunswick

 

INTAKE: Jul & Feb

Program Overview

The Bachelor of Fashion (Enterprise) program at RMIT University is designed to equip students with the entrepreneurial skills and industry knowledge necessary to succeed in the global fashion business landscape. This program combines practical business training with creative fashion expertise, preparing graduates to innovate, lead, and manage fashion enterprises effectively.

Curriculum: The curriculum of the Bachelor of Fashion (Enterprise) at RMIT University integrates core business principles with specialized fashion studies. Students study business management, marketing strategies, fashion retailing, supply chain management, financial analysis, and entrepreneurship. They also explore fashion design, trend forecasting, sustainable practices in fashion, and digital marketing strategies tailored to the fashion industry.

Research Focus: RMIT University emphasizes a strong research focus within the Bachelor of Fashion (Enterprise) program. Students have opportunities to conduct research projects exploring fashion market trends, consumer behavior, brand management, digital technologies in fashion, and sustainable fashion practices. Faculty members contribute to industry-relevant research, enhancing students' understanding of market dynamics and innovative business strategies in the global fashion sector.

Industry Engagement: The program maintains robust industry engagement through partnerships with fashion brands, retailers, industry associations, and fashion events. Students participate in industry placements, internships, and collaborative projects that provide hands-on experience in fashion enterprise management, marketing campaigns, product development, and retail operations. Industry collaborations ensure graduates acquire practical skills, build professional networks, and gain insights into current trends and challenges in the fashion business.

Global Perspective: RMIT University integrates a global perspective into the Bachelor of Fashion (Enterprise) program, preparing students to navigate international markets and global supply chains. The curriculum includes global fashion trends, cross-cultural business practices, international trade regulations, and opportunities for international study exchanges or fashion industry placements abroad. This global outlook equips students with the knowledge and skills to pursue careers in global fashion business management and entrepreneurship.

Pollster Education

Location

Brunswick

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 42240

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 79 with a minimum of 12 in each section.
  • PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

RMIT University offers a range of scholarships to international students to support their educational journey. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.

Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students and covers a percentage of their tuition fees.

Destination Australia Scholarship: This scholarship is for students studying in regional Australia, including some RMIT campuses, and provides financial support to eligible international students.

Science Engineering Health Scholarship: Specifically for students enrolling in science, engineering, or health programs, this scholarship is awarded to those who demonstrate academic merit.

Cultural Visions Scholarship: This scholarship is designed to support students from diverse cultural backgrounds and aims to foster inclusivity and diversity within the university community.

Sports Scholarship: RMIT also offers scholarships to outstanding athletes, supporting them in balancing their sports commitments with their academic pursuits.

Graduates of RMIT University's Bachelor of Fashion (Enterprise) program are equipped with a unique blend of business acumen, entrepreneurial skills, and specialized knowledge in fashion management, positioning them for diverse and dynamic career opportunities within the global fashion industry. This program prepares students to innovate, lead, and manage fashion enterprises effectively, combining creativity with strategic business management.

Fashion Entrepreneur: Fashion entrepreneurs establish and manage their own fashion businesses, including fashion labels, boutique stores, online retail platforms, or fashion consultancy firms. They identify market opportunities, develop business plans, manage operations, oversee product development, and implement marketing strategies to build successful fashion enterprises.

Fashion Business Manager: Fashion business managers oversee the operations and strategic direction of fashion companies, including fashion houses, retail chains, or fashion divisions within larger corporations. They manage budgets, optimize supply chains, coordinate marketing campaigns, negotiate contracts with suppliers, and ensure business growth and profitability in competitive markets.

Fashion Buyer/Procurement Manager: Fashion buyers or procurement managers source and purchase clothing, accessories, and textiles for retail stores, department stores, or fashion boutiques. They analyze market trends, negotiate with suppliers, manage inventory levels, and collaborate with designers and merchandisers to curate collections that align with consumer preferences and market demands.

Brand Manager/Marketing Specialist: Brand managers or marketing specialists develop and execute marketing strategies to promote fashion brands, products, or collections. They conduct market research, plan advertising campaigns, manage social media platforms, and analyze consumer behavior to enhance brand visibility, drive sales, and maintain brand identity in competitive fashion markets.

Fashion Retail Manager: Fashion retail managers oversee the daily operations of fashion retail outlets, ensuring smooth functioning of sales, customer service, and store management. They train and supervise staff, manage inventory, implement promotional activities, and maintain store layouts to optimize customer experience and achieve sales targets.

Fashion Merchandiser/Visual Merchandiser: Fashion merchandisers or visual merchandisers create visually appealing displays and presentations of fashion products in retail settings to attract customers and drive sales. They analyze sales data, forecast trends, plan product assortments, and collaborate with store teams to enhance product presentation and maximize retail space efficiency.

Fashion Consultant/Stylist: Fashion consultants or stylists provide personalized fashion advice, wardrobe planning, and styling services to individuals, celebrities, or clients for special events, photo shoots, or everyday wear. They stay updated on fashion trends, coordinate outfits, select accessories, and create cohesive fashion looks that align with clients' preferences and lifestyle.

Fashion Product Developer/Supply Chain Manager: Fashion product developers or supply chain managers oversee the production and distribution of fashion products, ensuring quality control, cost efficiency, and timely delivery. They collaborate with designers, manufacturers, and logistics teams to streamline supply chain operations, manage sourcing, and optimize production processes to meet consumer demand and market deadlines.

Fashion Sustainability Manager: Fashion sustainability managers promote environmentally and socially responsible practices within fashion companies. They develop sustainability strategies, implement ethical sourcing policies, oversee recycling initiatives, and educate stakeholders on sustainable fashion practices to minimize environmental impact and support ethical fashion production.

Fashion Research Analyst/Market Analyst: Fashion research analysts or market analysts analyze market trends, consumer behavior, and industry data to provide insights and recommendations for fashion businesses. They conduct competitive analysis, forecast sales trends, evaluate market opportunities, and support strategic decision-making to maintain competitive advantage and drive business growth.

Career Development Support: RMIT University provides comprehensive career development support to Bachelor of Fashion (Enterprise) students, including industry placements, internships, professional workshops, networking events, and access to a global alumni network. This support equips graduates with practical experience, professional connections, and entrepreneurial skills needed to succeed in their chosen careers in fashion business management, entrepreneurship, marketing, retail, and beyond.


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