Bachelor of Communication (Professional Communication)

RMIT University in Melbourne, Australia, is renowned for its comprehensive approach to communication studies, particularly through its Bachelor of Communication (Professional Communication) program. This program is designed to equip students with the essential skills and knowledge needed to thrive in diverse professional communication roles across industries. It integrates theory with practical experience, preparing graduates for the dynamic challenges of the global communication landscape.

Curriculum: The curriculum of the Bachelor of Communication (Professional Communication) at RMIT is structured to provide students with a solid foundation in communication theory and practice. Core courses cover key topics such as strategic communication, media relations, digital communication, advertising, and public relations. Students also have the flexibility to tailor their studies through elective courses that align with their career aspirations, whether in corporate communication, marketing communication, or media management.

Research Focus: RMIT University emphasizes a research-led approach in its Bachelor of Communication (Professional Communication) program. Faculty members are leading researchers and practitioners in the field, integrating cutting-edge research findings into the curriculum. Students have opportunities to engage in research projects that explore emerging trends in communication, consumer behavior, digital media, and the impact of technology on communication strategies.

Industry Engagement: A hallmark of RMIT's communication programs is its strong industry engagement. The Bachelor of Communication (Professional Communication) program connects students with industry professionals through guest lectures, workshops, industry placements, and internship opportunities. This exposure allows students to gain practical insights, build networks, and apply their skills in real-world settings across sectors such as corporate, government, non-profit, and media organizations.

Global Perspective: RMIT University embraces a global perspective, attracting students and faculty from diverse cultural backgrounds. The Bachelor of Communication (Professional Communication) program reflects this global outlook through its curriculum that explores international communication practices, cross-cultural communication strategies, and global media trends. Students are encouraged to develop a nuanced understanding of communication dynamics in an interconnected world.

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 79 with a minimum of 12 in each section.
• PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

RMIT University offers a range of scholarships to international students to support their educational journey. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.

Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students and covers a percentage of their tuition fees.

Destination Australia Scholarship: This scholarship is for students studying in regional Australia, including some RMIT campuses, and provides financial support to eligible international students.

Science Engineering Health Scholarship: Specifically for students enrolling in science, engineering, or health programs, this scholarship is awarded to those who demonstrate academic merit.

Cultural Visions Scholarship: This scholarship is designed to support students from diverse cultural backgrounds and aims to foster inclusivity and diversity within the university community.

Sports Scholarship: RMIT also offers scholarships to outstanding athletes, supporting them in balancing their sports commitments with their academic pursuits.

RMIT University in Melbourne, Australia, offers a dynamic Bachelor of Communication (Professional Communication) program that prepares graduates for diverse and rewarding career opportunities in the field of professional communication. 

Public Relations Specialist: Graduates can pursue careers as public relations (PR) specialists or managers, developing and implementing communication strategies to maintain a positive public image for organizations. They may work in PR agencies, corporations, government departments, or non-profit organizations.

Corporate Communication Manager: Graduates can work in corporate settings, managing internal and external communication for businesses. They oversee communication plans, employee communications, media relations, crisis communication, and corporate social responsibility initiatives.

Digital Media Strategist: With skills in digital communication and marketing, graduates can work as digital media strategists or social media managers. They create and execute digital campaigns, manage social media channels, analyze engagement metrics, and optimize digital content for organizations.

Marketing Communications Specialist: Graduates can specialize in marketing communications, working in advertising agencies, marketing firms, or corporate marketing departments. They develop integrated marketing communication plans, coordinate promotional campaigns, and create compelling content to engage target audiences.

Media Relations Officer: Graduates can work as media relations officers or press officers, representing organizations to the media. They write press releases, organize press conferences, respond to media inquiries, and cultivate relationships with journalists to secure positive media coverage.

Content Strategist: Graduates can pursue careers as content strategists, developing content strategies aligned with organizational goals. They oversee content creation, distribution, and management across various platforms, ensuring consistency in messaging and brand voice.

Event Manager: Graduates with strong communication and organizational skills can work as event managers or coordinators, planning and executing corporate events, conferences, product launches, and promotional activities to enhance brand visibility and engagement.

Internal Communications Specialist: Graduates can specialize in internal communications, supporting organizations in communicating effectively with employees. They develop internal communication plans, newsletters, intranet content, and engagement initiatives to foster a positive workplace culture.