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Bachelor of Communication (Public Relations)
Melbourne City
INTAKE: Jul & Feb
Program Overview
RMIT University, located in Melbourne, Australia, offers a Bachelor of Communication (Public Relations) program aimed at preparing students for careers in the dynamic and diverse field of public relations. This undergraduate degree equips students with the knowledge and skills necessary to develop strategic communication plans, manage public perception, and build positive relationships between organizations and their stakeholders.
Curriculum: The Bachelor of Communication (Public Relations) program at RMIT University features a comprehensive curriculum that covers various aspects of public relations and communication. Students study core topics such as public relations principles, media relations, crisis communication, strategic communication planning, stakeholder engagement, and corporate social responsibility. Additionally, the program incorporates practical components such as case studies, industry projects, and internships, allowing students to gain hands-on experience and develop practical skills in public relations.
Research Focus: RMIT University emphasizes research excellence in the field of communication and public relations. Faculty members and students engage in research projects that explore public relations strategies, communication trends, stakeholder engagement practices, and the impact of new media on public relations. Research-led teaching enables students to critically analyze public relations campaigns, evaluate communication effectiveness, and apply research findings to real-world public relations challenges.
Industry Engagement: The Bachelor of Communication (Public Relations) program at RMIT University fosters strong connections with the public relations industry through partnerships with PR agencies, media organizations, and corporate communication departments. Students have opportunities for industry placements, internships, guest lectures by industry professionals, and participation in industry-sponsored projects and campaigns. Such engagement ensures that the program remains aligned with industry needs and provides students with valuable industry experience and networking opportunities.
Global Perspective: RMIT University promotes a global perspective in its public relations program, recognizing the importance of understanding cultural diversity and global communication trends in public relations practice. Students in the Bachelor of Communication (Public Relations) program are exposed to international case studies, cross-cultural communication practices, and global public relations campaigns. Additionally, the university offers study abroad programs, international internships, and research collaborations with overseas institutions, allowing students to gain insights into global public relations environments and cultural differences.
Location
Melbourne City
Score
IELTS 6.5
Tuition Fee
AUD 36480
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 12 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
RMIT University offers a range of scholarships to international students to support their educational journey. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.
Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students and covers a percentage of their tuition fees.
Destination Australia Scholarship: This scholarship is for students studying in regional Australia, including some RMIT campuses, and provides financial support to eligible international students.
Science Engineering Health Scholarship: Specifically for students enrolling in science, engineering, or health programs, this scholarship is awarded to those who demonstrate academic merit.
Cultural Visions Scholarship: This scholarship is designed to support students from diverse cultural backgrounds and aims to foster inclusivity and diversity within the university community.
Sports Scholarship: RMIT also offers scholarships to outstanding athletes, supporting them in balancing their sports commitments with their academic pursuits.
RMIT University, situated in Melbourne, Australia, offers a Bachelor of Communication (Public Relations) program, providing graduates with a wide array of career opportunities in the field of public relations.
Public Relations Specialist: Graduates can pursue careers as public relations specialists, responsible for managing communication between organizations and their stakeholders to build positive relationships and enhance brand reputation. They develop strategic communication plans, create press releases, organize media events, and handle crisis communication situations. Public relations specialists work for PR agencies, corporate communication departments, government agencies, and nonprofit organizations.
Media Relations Manager: Graduates can work as media relations managers, responsible for cultivating relationships with journalists and media outlets to generate positive media coverage for organizations. They develop media outreach strategies, pitch stories to journalists, coordinate interviews and press conferences, and monitor media coverage. Media relations managers work for PR agencies, corporate communication departments, and government agencies.
Corporate Communications Manager: Graduates can pursue careers as corporate communications managers, responsible for managing internal and external communications for organizations. They develop corporate communication strategies, create internal newsletters and memos, manage employee communications, and oversee external communications such as investor relations and community relations. Corporate communications managers work for corporations, nonprofits, and government agencies.
Digital PR Specialist: Graduates can specialize in digital public relations and pursue careers as digital PR specialists, focusing on using digital channels such as social media, blogs, and online news outlets to reach and engage target audiences. They develop digital PR strategies, create social media content, monitor online conversations, and manage online reputation. Digital PR specialists work for PR agencies, digital marketing firms, and corporate communication departments.
Community Relations Coordinator: Graduates can work as community relations coordinators, responsible for managing relationships with local communities and stakeholders on behalf of organizations. They develop community engagement strategies, organize community events and sponsorships, and communicate with community members to address concerns and build positive relationships. Community relations coordinators work for corporations, nonprofit organizations, and government agencies.
Crisis Communications Specialist: Graduates can specialize in crisis communications and pursue careers as crisis communications specialists, responsible for managing communication during crises or emergencies to protect organizations' reputation and brand image. They develop crisis communication plans, coordinate messaging, handle media inquiries, and communicate with stakeholders to provide accurate information and maintain trust. Crisis communications specialists work for PR agencies, corporate communication departments, and government agencies.
Public Affairs Officer: Graduates can work as public affairs officers, responsible for managing government relations and public policy advocacy for organizations. They monitor legislative and regulatory issues, develop advocacy strategies, build relationships with policymakers and stakeholders, and communicate organizations' positions on public policy matters. Public affairs officers work for corporations, industry associations, and nonprofit organizations.
Social Media Manager: Graduates can pursue careers as social media managers, responsible for managing and optimizing social media channels to enhance organizations' online presence and engagement. They develop social media strategies, create and curate content, manage social media communities, and analyze social media performance metrics. Social media managers work for PR agencies, digital marketing firms, and corporate communication departments.
