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Bachelor of Communication (Advertising)
Melbourne City
INTAKE: Jul & Feb
Program Overview
RMIT University, located in Melbourne, Australia, offers a Bachelor of Communication (Advertising) program aimed at preparing students for careers in the dynamic and competitive field of advertising. This undergraduate degree equips students with the knowledge and skills necessary to create effective advertising campaigns, develop strategic communication plans, and understand consumer behavior in diverse markets.
Curriculum: The Bachelor of Communication (Advertising) program at RMIT University features a comprehensive curriculum that covers various aspects of advertising and communication. Students study core topics such as advertising principles, copywriting, visual communication, media planning, brand strategy, and advertising campaign development. Additionally, the program incorporates practical components such as creative projects, industry placements, and internships, allowing students to gain hands-on experience and develop practical skills in advertising.
Research Focus: RMIT University emphasizes research excellence in the field of communication and advertising. Faculty members and students engage in research projects that explore advertising trends, consumer behavior, media consumption patterns, and the effectiveness of advertising campaigns. Research-led teaching enables students to critically analyze advertising strategies, evaluate advertising messages, and apply research findings to develop innovative and impactful advertising campaigns.
Industry Engagement: The Bachelor of Communication (Advertising) program at RMIT University fosters strong connections with the advertising industry through partnerships with advertising agencies, media companies, and marketing communications firms. Students have opportunities for industry placements, internships, guest lectures by industry professionals, and participation in industry-sponsored projects and competitions. Such engagement ensures that the program remains aligned with industry needs and provides students with valuable industry experience and networking opportunities.
Global Perspective: RMIT University promotes a global perspective in its advertising program, recognizing the importance of understanding diverse cultural and market contexts in advertising practice. Students in the Bachelor of Communication (Advertising) program are exposed to international case studies, cross-cultural advertising practices, and global advertising trends. Additionally, the university offers study abroad programs, international internships, and research collaborations with overseas institutions, allowing students to gain insights into global advertising environments and cultural differences.
Location
Melbourne City
Score
IELTS 6.5
Tuition Fee
AUD 36480
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 12 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
RMIT University offers a range of scholarships to international students to support their educational journey. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.
Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students and covers a percentage of their tuition fees.
Destination Australia Scholarship: This scholarship is for students studying in regional Australia, including some RMIT campuses, and provides financial support to eligible international students.
Science Engineering Health Scholarship: Specifically for students enrolling in science, engineering, or health programs, this scholarship is awarded to those who demonstrate academic merit.
Cultural Visions Scholarship: This scholarship is designed to support students from diverse cultural backgrounds and aims to foster inclusivity and diversity within the university community.
Sports Scholarship: RMIT also offers scholarships to outstanding athletes, supporting them in balancing their sports commitments with their academic pursuits.
RMIT University, situated in Melbourne, Australia, offers a Bachelor of Communication (Advertising) program, providing graduates with a diverse range of career opportunities in the field of advertising.
Advertising Copywriter: Graduates can pursue careers as advertising copywriters, responsible for creating compelling and persuasive copy for advertising campaigns across various media channels such as print, digital, television, and radio. They develop creative concepts, write headlines, slogans, and body copy, and collaborate with art directors and creative teams to produce effective advertising messages. Advertising copywriters work for advertising agencies, marketing communications firms, and media companies.
Art Director: Graduates can work as art directors, leading the visual and creative aspects of advertising campaigns, including graphic design, photography, and multimedia content creation. They develop visual concepts, design layouts, select imagery and typography, and ensure that visual elements align with the overall brand and messaging strategy. Art directors collaborate with copywriters, designers, and clients to bring advertising concepts to life. They work for advertising agencies, design studios, and marketing departments.
Media Planner/Buyer: Graduates can pursue careers as media planners and buyers, responsible for planning and buying media space and time to reach target audiences effectively. They analyze market research and audience demographics, develop media plans, negotiate advertising rates and placements, and monitor media performance and effectiveness. Media planners/buyers work for advertising agencies, media buying agencies, and media companies.
Account Executive: Graduates can work as account executives, serving as liaisons between advertising agencies and clients, managing client relationships, and overseeing the execution of advertising campaigns. They understand clients' business objectives, develop advertising strategies and briefs, coordinate project timelines and budgets, and ensure that campaigns meet clients' expectations and goals. Account executives work for advertising agencies, marketing firms, and corporate marketing departments.
Digital Marketing Specialist: Graduates can specialize in digital marketing and pursue careers as digital marketing specialists, focusing on digital advertising channels such as social media, search engines, display advertising, and email marketing. They develop digital marketing strategies, create and optimize digital advertising campaigns, analyze campaign performance metrics, and implement tactics to drive website traffic and conversions. Digital marketing specialists work for digital agencies, e-commerce companies, and marketing departments.
Brand Manager: Graduates can work as brand managers, responsible for managing and promoting brands to target audiences. They develop brand strategies, oversee brand positioning and messaging, manage brand assets and identities, and collaborate with advertising agencies to create integrated marketing campaigns. Brand managers work for consumer goods companies, advertising agencies, and brand consulting firms.
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research and analysis to understand consumer behavior, market trends, and competitive landscapes. They design and implement research studies, collect and analyze data using quantitative and qualitative research methods, and provide insights and recommendations to support advertising and marketing decision-making. Market research analysts work for market research firms, advertising agencies, and corporate marketing departments.
Public Relations Specialist: Graduates can work as public relations specialists, responsible for managing communications and relationships with the media, stakeholders, and the public to promote positive brand image and reputation. They develop PR strategies, create press releases and media kits, organize media events, and handle crisis communications. Public relations specialists work for PR agencies, corporate communications departments, and nonprofit organizations.
