Bachelor of Business (Marketing)

RMIT University, located in Melbourne, Australia, offers a Bachelor of Business (Marketing) program designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. This undergraduate degree equips students with the knowledge and skills necessary for careers in marketing, advertising, market research, brand management, and digital marketing.

Curriculum: The curriculum of the Bachelor of Business (Marketing) program at RMIT University covers a wide range of subjects relevant to marketing and business management. Students study core topics such as consumer behavior, marketing research, marketing strategy, advertising and promotion, digital marketing, branding, and market analysis. Additionally, the program includes practical components such as case studies, industry projects, and internships, allowing students to develop hands-on experience and practical skills in marketing.

Research Focus: RMIT University emphasizes research excellence in the field of marketing. Faculty members and students engage in research projects that explore current issues, trends, and innovations in marketing theory, consumer behavior, market analysis, and digital marketing strategies. Research-led teaching enables students to gain insights into emerging marketing trends, apply theoretical concepts to real-world marketing challenges, and develop critical thinking and analytical skills.

Industry Engagement: The Bachelor of Business (Marketing) program at RMIT University fosters strong connections with industry partners in the marketing and advertising sectors. Students have opportunities for industry placements, internships, guest lectures by industry professionals, and participation in industry-sponsored projects and competitions. Such engagement ensures that the program remains aligned with industry needs and provides students with valuable industry experience and networking opportunities.

Global Perspective: RMIT University promotes a global perspective in its marketing program, recognizing the importance of globalized markets and international marketing strategies. Students in the Bachelor of Business (Marketing) program are exposed to international case studies, cross-cultural marketing practices, and global marketing trends. Additionally, the university offers study abroad programs, international internships, and research collaborations with overseas institutions, allowing students to gain insights into global marketing environments and cultural differences.

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 79 with a minimum of 12 in each section.
• PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

RMIT University offers a range of scholarships to international students to support their educational journey. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.

Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students and covers a percentage of their tuition fees.

Destination Australia Scholarship: This scholarship is for students studying in regional Australia, including some RMIT campuses, and provides financial support to eligible international students.

Science Engineering Health Scholarship: Specifically for students enrolling in science, engineering, or health programs, this scholarship is awarded to those who demonstrate academic merit.

Cultural Visions Scholarship: This scholarship is designed to support students from diverse cultural backgrounds and aims to foster inclusivity and diversity within the university community.

Sports Scholarship: RMIT also offers scholarships to outstanding athletes, supporting them in balancing their sports commitments with their academic pursuits.

RMIT University, situated in Melbourne, Australia, offers a Bachelor of Business (Marketing) program, providing graduates with a diverse range of career opportunities in the field of marketing.

Marketing Manager: Graduates can pursue careers as marketing managers, overseeing marketing campaigns, strategies, and activities for organizations. They develop marketing plans, conduct market research, analyze consumer behavior, and coordinate marketing efforts across various channels such as digital marketing, advertising, public relations, and social media. Marketing managers work in diverse industries such as retail, consumer goods, technology, and healthcare.

Brand Manager: Graduates can work as brand managers, responsible for building and managing brand identity, positioning, and equity for products or services. They develop brand strategies, create brand messaging and visual identity, launch new products or services, and monitor brand performance and perception in the market. Brand managers work for consumer goods companies, advertising agencies, and branding consultancies.

Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research and analysis to understand market trends, consumer preferences, and competitive landscapes. They design and implement research studies, collect and analyze data using quantitative and qualitative research methods, and provide insights and recommendations to support marketing decision-making. Market research analysts work for market research firms, consulting companies, and corporations.

Digital Marketing Specialist: Graduates can specialize in digital marketing and pursue careers as digital marketing specialists, leveraging digital channels such as websites, social media, email, and search engines to reach and engage target audiences. They develop digital marketing strategies, create and optimize digital content and campaigns, measure and analyze campaign performance, and drive website traffic and conversions. Digital marketing specialists work for digital agencies, e-commerce companies, and marketing departments.

Advertising Executive: Graduates can work as advertising executives, creating and managing advertising campaigns to promote products or services. They develop creative concepts, design ad campaigns, select media channels, negotiate advertising space or airtime, and measure ad performance and effectiveness. Advertising executives work for advertising agencies, media companies, and marketing communications firms.

Public Relations Manager: Graduates can pursue careers as public relations managers, managing communications and relationships with the public, media, and stakeholders to maintain a positive brand image and reputation for organizations. They develop PR strategies, create press releases and media kits, organize press events, handle crisis communications, and engage with journalists and influencers. Public relations managers work for PR agencies, corporate communications departments, and nonprofit organizations.

Social Media Manager: Graduates can specialize in social media marketing and pursue careers as social media managers, managing and optimizing social media channels to build brand awareness, engage audiences, and drive customer engagement and loyalty. They develop social media strategies, create and curate content, manage social media communities, and analyze social media performance metrics. Social media managers work for brands, agencies, and social media management companies.

Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice and services to businesses and organizations. They assess clients' marketing needs, develop customized marketing strategies and plans, implement marketing tactics, and measure and analyze marketing performance to achieve business objectives. Marketing consultants may work independently or for marketing consulting firms.