Master of Engineering (Civil)
The Master of Engineering (Civil) program at CQUniversity is a highly sought-after qual...
Bachelor of Professional Communication
Rockhampton
INTAKE: Jul & Feb
Program Overview
The Bachelor of Professional Communication program at CQUniversity, Australia, is designed to equip students with the knowledge and skills needed to succeed in diverse communication roles across various industries. This program offers a comprehensive exploration of communication theory, practice, and technologies, preparing graduates for careers in areas such as public relations, corporate communication, digital media, journalism, advertising, and marketing. With a focus on practical skills development, critical thinking, and ethical communication practices, the Bachelor of Professional Communication program empowers students to become effective communicators in today's dynamic and interconnected world.
Curriculum: The curriculum of the Bachelor of Professional Communication program at CQUniversity encompasses a wide range of subjects relevant to professional communication practice. Core courses include communication theory, media writing, visual communication, digital media production, strategic communication, and communication research methods. Students also have the opportunity to choose elective courses in areas such as public relations, advertising, social media management, journalism, or organizational communication, allowing them to tailor their studies to their interests and career goals. The curriculum integrates hands-on projects, industry case studies, and internships to provide students with practical experience and industry-relevant skills.
Research Focus: CQUniversity maintains a strong research focus in communication-related areas, with faculty members actively engaged in research projects that contribute to the advancement of communication theory and practice. Research areas include media studies, public relations, digital communication, journalism, advertising, and intercultural communication. Students in the Bachelor of Professional Communication program have opportunities to engage in research activities, collaborate with faculty members on research projects, and develop critical thinking and research skills that enhance their understanding of communication concepts and their ability to address complex communication challenges.
Industry Engagement: The Bachelor of Professional Communication program at CQUniversity emphasizes industry engagement to ensure graduates are well-prepared for careers in communication-related fields. The university collaborates with industry partners, professional associations, and employers to provide students with networking opportunities, internships, and industry placements. Industry professionals are involved in curriculum development, guest lectures, and mentorship programs, offering students valuable insights into contemporary communication practices and fostering professional connections that enhance their career prospects.
Global Perspective: CQUniversity recognizes the importance of a global perspective in communication education and practice. The Bachelor of Professional Communication program integrates global communication trends, cross-cultural communication skills, and international case studies into its curriculum. Students have opportunities to participate in international study tours, exchange programs, and collaborative projects with partner institutions around the world. This global perspective prepares graduates to work in diverse cultural contexts, engage with global audiences, and navigate the complexities of global communication landscapes, equipping them with the skills and knowledge to succeed in a globalized world.
Location
Rockhampton
Score
IELTS 6
Tuition Fee
AUD 28560
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 with a minimum of 17 in each section.
- PTE (Pearson Test of English): Overall score of 54 with a minimum of 46 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
CQUniversity offers a range of scholarships specifically tailored to international students, providing financial support and recognition for academic achievements and contributions to the university community. These scholarships are designed to assist students in pursuing their educational goals and fostering a globally diverse campus environment.
International Student Scholarship: This scholarship is aimed at high-achieving international students who demonstrate academic excellence. It provides financial support in the form of a tuition fee reduction. Eligibility criteria may include academic performance, English language proficiency, and contributions to the university community.
International Student Scholarship – Regional: CQUniversity recognizes the importance of regional engagement and offers this scholarship to international students who choose to study at regional campuses. It provides a tuition fee reduction to support students in accessing quality education while contributing to regional development.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to outstanding international students who exhibit exceptional academic potential and leadership qualities. The Vice-Chancellor's Scholarship offers significant financial support, including a substantial tuition fee reduction.
International Student Scholarship – Alumni Reward: CQUniversity values the contributions of its alumni and extends a scholarship to international students who have graduated from the university. This scholarship recognizes the loyalty and connection of alumni, offering a tuition fee reduction for their continued education.
Australia Awards Scholarships: CQUniversity is an active participant in the Australia Awards program, which provides scholarships for students from participating countries in the Asia-Pacific region. These scholarships are funded by the Australian Government and support students in pursuing postgraduate studies at CQUniversity.
Government-Funded Scholarships: In addition to university-specific scholarships, international students may also be eligible for government-funded scholarships from their home countries. CQUniversity provides guidance and support to help students access these opportunities.
Graduates of the Bachelor of Professional Communication program at CQUniversity, Australia, are well-equipped to pursue diverse and rewarding career opportunities across various industries. With a solid foundation in communication theory, practical skills, and ethical principles, graduates can explore a wide range of career pathways in fields such as public relations, corporate communication, digital media, journalism, advertising, marketing, and more.
Public Relations Specialist: Many graduates aspire to work as public relations specialists, responsible for managing the public image and reputation of organizations. Public relations specialists develop communication strategies, write press releases, organize events, and engage with media to build positive relationships with stakeholders, customers, and the public. They communicate key messages, handle crisis situations, and promote organizations' brands, products, or services.
Corporate Communications Manager: Some graduates may pursue careers as corporate communications managers, overseeing internal and external communications within organizations. Corporate communications managers develop communication policies, manage communication channels, and ensure consistent messaging across various platforms. They collaborate with executives, employees, and external partners to convey organizational goals, values, and initiatives effectively.
Digital Media Specialist: With the increasing importance of digital communication, graduates may work as digital media specialists, managing online communication channels and content creation. Digital media specialists develop social media strategies, create multimedia content, analyze digital metrics, and engage with online communities to enhance brand visibility and engagement. They stay updated on digital trends and technologies to optimize digital communication efforts.
Journalist/Content Creator: Some graduates may pursue careers as journalists or content creators, working in traditional media outlets or digital platforms. Journalists research and report news stories, conduct interviews, and write articles for newspapers, magazines, websites, or broadcast media. Content creators produce multimedia content such as videos, podcasts, or blog posts to inform, entertain, or educate audiences on various topics.
Advertising Account Executive: Graduates may work as advertising account executives in advertising agencies, serving as the liaison between clients and creative teams. Advertising account executives develop advertising campaigns, pitch creative concepts, manage client relationships, and ensure campaign objectives are met. They collaborate with designers, copywriters, and media planners to execute effective advertising strategies.
Marketing Coordinator: Some graduates may pursue careers as marketing coordinators, assisting in the development and implementation of marketing campaigns and strategies. Marketing coordinators conduct market research, coordinate promotional activities, and analyze marketing performance metrics. They support marketing initiatives across various channels, including digital marketing, social media, events, and content creation.
Content Strategist: Graduates may work as content strategists, responsible for planning and executing content strategies to achieve organizational goals. Content strategists conduct audience research, develop content plans, and oversee content creation and distribution. They ensure content consistency, relevance, and effectiveness across different communication channels to engage target audiences and drive desired outcomes.
