Master of Engineering (Civil)
The Master of Engineering (Civil) program at CQUniversity is a highly sought-after qual...
Bachelor of Business (Marketing)
Sydney, Brisbane, Melbourne, Rockhampton
INTAKE: Feb, Jul & Nov
Program Overview
The Bachelor of Business (Marketing) program at CQUniversity, Australia, offers students a comprehensive understanding of marketing principles, strategies, and techniques. This program is designed to prepare graduates for careers in marketing and related fields, providing them with the knowledge and skills needed to develop and implement effective marketing campaigns, analyze consumer behavior, and drive business growth. With a focus on market research, branding, digital marketing, and strategic marketing planning, the Bachelor of Business (Marketing) program equips students with the expertise to succeed in the dynamic and competitive field of marketing.
Curriculum: The curriculum of the Bachelor of Business (Marketing) program at CQUniversity covers a wide range of subjects essential for marketing professionals. Core courses include marketing fundamentals, consumer behavior, marketing research, advertising and promotion, digital marketing, brand management, and strategic marketing planning. Students also have the opportunity to choose elective courses in areas such as social media marketing, international marketing, marketing analytics, or entrepreneurship, allowing them to tailor their studies to their interests and career goals. The curriculum is regularly updated to reflect industry trends, emerging marketing technologies, and best practices in marketing, ensuring graduates are well-prepared for the challenges of the modern marketplace.
Research Focus: CQUniversity maintains a strong research focus in marketing, with faculty members actively engaged in research projects that contribute to the advancement of marketing theory and practice. Research areas include consumer behavior, brand management, marketing communications, digital marketing, and marketing strategy. Students in the Bachelor of Business (Marketing) program have opportunities to engage in research activities, collaborate with faculty members on research projects, and develop critical thinking and research skills that enhance their understanding of marketing concepts and their ability to address complex marketing challenges.
Industry Engagement: The Bachelor of Business (Marketing) program at CQUniversity emphasizes industry engagement to ensure graduates are well-prepared for careers in marketing. The university collaborates with marketing professionals, industry associations, and employers to provide students with networking opportunities, internships, and industry placements. Industry professionals are involved in curriculum development, guest lectures, and mentorship programs, offering students valuable insights into contemporary marketing practices and fostering professional connections that enhance their career prospects.
Global Perspective: CQUniversity recognizes the importance of a global perspective in marketing education and practice. The Bachelor of Business (Marketing) program integrates global marketing concepts, international market research, and cross-cultural communication skills into its curriculum. Students have opportunities to participate in international study tours, exchange programs, and collaborative projects with partner institutions around the world. This global perspective prepares graduates to work in multinational corporations, global marketing agencies, and diverse cultural environments, equipping them with the skills and knowledge to succeed in the global marketplace.
Location
Sydney, Brisbane, Melbourne, Rockhampton
Score
IELTS 6
Tuition Fee
AUD 28800
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 with a minimum of 17 in each section.
- PTE (Pearson Test of English): Overall score of 54 with a minimum of 46 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
CQUniversity offers a range of scholarships specifically tailored to international students, providing financial support and recognition for academic achievements and contributions to the university community. These scholarships are designed to assist students in pursuing their educational goals and fostering a globally diverse campus environment.
International Student Scholarship: This scholarship is aimed at high-achieving international students who demonstrate academic excellence. It provides financial support in the form of a tuition fee reduction. Eligibility criteria may include academic performance, English language proficiency, and contributions to the university community.
International Student Scholarship – Regional: CQUniversity recognizes the importance of regional engagement and offers this scholarship to international students who choose to study at regional campuses. It provides a tuition fee reduction to support students in accessing quality education while contributing to regional development.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to outstanding international students who exhibit exceptional academic potential and leadership qualities. The Vice-Chancellor's Scholarship offers significant financial support, including a substantial tuition fee reduction.
International Student Scholarship – Alumni Reward: CQUniversity values the contributions of its alumni and extends a scholarship to international students who have graduated from the university. This scholarship recognizes the loyalty and connection of alumni, offering a tuition fee reduction for their continued education.
Australia Awards Scholarships: CQUniversity is an active participant in the Australia Awards program, which provides scholarships for students from participating countries in the Asia-Pacific region. These scholarships are funded by the Australian Government and support students in pursuing postgraduate studies at CQUniversity.
Government-Funded Scholarships: In addition to university-specific scholarships, international students may also be eligible for government-funded scholarships from their home countries. CQUniversity provides guidance and support to help students access these opportunities.
Graduates of the Bachelor of Business (Marketing) program at CQUniversity, Australia, are equipped with the skills and knowledge necessary to pursue diverse and rewarding career opportunities in the field of marketing. With a solid foundation in marketing principles, strategic thinking, and analytical skills, graduates can explore various career pathways in marketing agencies, corporations, non-profit organizations, and entrepreneurial ventures.
Marketing Manager: Many graduates aspire to become marketing managers, overseeing marketing departments within organizations. Marketing managers develop and implement marketing strategies, plan marketing campaigns, conduct market research, and analyze consumer trends to identify opportunities for business growth. They manage marketing budgets, coordinate with advertising agencies, and measure the effectiveness of marketing initiatives to achieve marketing objectives and drive revenue growth.
Brand Manager: Some graduates may pursue careers as brand managers, responsible for managing the branding and positioning of products or services. Brand managers develop brand strategies, create brand identities, and execute brand marketing campaigns to build brand awareness and loyalty. They monitor brand performance, conduct market analysis, and collaborate with product development teams to ensure brand consistency and relevance in the marketplace.
Digital Marketing Specialist: With the increasing importance of digital channels in marketing, graduates may specialize as digital marketing specialists. Digital marketing specialists develop and implement digital marketing strategies, including social media marketing, search engine optimization (SEO), email marketing, and content marketing. They analyze digital marketing metrics, optimize online campaigns, and leverage digital platforms to reach target audiences and achieve marketing objectives.
Market Research Analyst: Some graduates may pursue careers as market research analysts, responsible for collecting and analyzing data to understand market trends, consumer preferences, and competitive landscapes. Market research analysts design research studies, conduct surveys, analyze data using statistical methods, and prepare reports with actionable insights for marketing decision-making. They help organizations make informed marketing decisions and identify opportunities for product development and market expansion.
Advertising Account Executive: Graduates may work as advertising account executives in advertising agencies, serving as the liaison between clients and agency teams. Advertising account executives develop advertising strategies, create advertising campaigns, and manage client relationships to ensure client satisfaction and campaign success. They coordinate with creative teams, media planners, and vendors to execute advertising campaigns across various channels and media platforms.
Marketing Consultant: Some graduates may choose to work as marketing consultants, providing marketing advisory services to businesses on a contractual basis. Marketing consultants assess marketing needs, develop marketing plans, and provide strategic guidance to help businesses achieve their marketing goals. They offer expertise in areas such as market analysis, competitive positioning, branding, and customer acquisition to drive business growth and profitability.
