Master of Business Administration (Finance)
The Master of Business Administration (Finance) program at UniSA is a testament to the ...
Bachelor of Marketing and Communication
City West(Adelaide)
INTAKE: Jul & Feb
Program Overview
The Bachelor of Marketing and Communication program at the University of South Australia (UniSA) is tailored to equip students with the knowledge and skills required for a successful career in the dynamic field of marketing and communication. This interdisciplinary program integrates principles from marketing, advertising, public relations, and communication to provide students with a comprehensive understanding of how to effectively promote products, services, and ideas in today's competitive market. With a focus on both theoretical concepts and practical applications, graduates emerge ready to tackle the challenges of the modern marketing landscape.
Curriculum: The curriculum of the Bachelor of Marketing and Communication program at UniSA is designed to cover a wide range of topics relevant to the field. Core courses provide a solid foundation in marketing principles, consumer behavior, market research, advertising, public relations, and communication strategies. Elective courses allow students to tailor their studies to their interests and career goals, with options such as digital marketing, brand management, social media marketing, and marketing analytics. Practical components, including case studies, projects, and industry placements, ensure that students gain hands-on experience and develop the skills needed to succeed in the workforce.
Research Focus: UniSA's Bachelor of Marketing and Communication program benefits from the university's strong research focus in marketing, advertising, and communication studies. Faculty members are actively engaged in research projects that explore emerging trends, consumer behavior, market dynamics, and communication strategies. Students have the opportunity to participate in research activities, working alongside academic staff to conduct studies, analyze data, and contribute to the advancement of knowledge in the field. This research-intensive approach ensures that the program remains up-to-date with industry developments and prepares graduates to critically evaluate and apply research findings in their professional practice.
Industry Engagement: Industry engagement is a key feature of the Bachelor of Marketing and Communication program at UniSA. The university has established strong connections with local, national, and international organizations in the marketing and communication industries, providing students with valuable opportunities for internships, work placements, and industry projects. Guest lectures, seminars, and workshops led by industry professionals offer insights into current practices and emerging trends, while practical projects allow students to apply their skills in real-world settings. These industry connections not only enhance the learning experience but also significantly improve graduates' employability upon entering the workforce.
Global Perspective: UniSA is committed to providing students with a global perspective in the Bachelor of Marketing and Communication program. The curriculum includes a focus on international marketing strategies, cross-cultural communication, and global consumer trends. Students are encouraged to explore diverse markets and cultural contexts, gaining insights into the complexities of global business environments. Study abroad opportunities and exchange programs allow students to experience different cultures and markets firsthand, further enhancing their global awareness and intercultural competence.
Location
City West(Adelaide)
Score
IELTS 6
Tuition Fee
AUD 36100
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 18 in each section.
- PTE (Pearson Test of English): Overall score of 65 with a minimum of 65 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of South Australia (UniSA) is dedicated to promoting diversity and academic excellence by offering a range of scholarships to international students.
Vice Chancellor's International Excellence Scholarships: These scholarships are aimed at high-achieving international students who demonstrate academic excellence. They offer financial support for tuition fees, and in some cases, a living allowance. Eligibility is based on academic merit.
International Merit Scholarships: UniSA's International Merit Scholarships are designed to reward outstanding academic performance. These scholarships are available for undergraduate and postgraduate coursework students. Eligibility criteria are based on academic results.
UniSA Study Grants: UniSA Study Grants provide partial tuition fee waivers for international students, making quality education more accessible. The eligibility criteria may include academic performance and the chosen course of study.
Destination Australia Scholarships: These scholarships are funded by the Australian Government to support international students studying in regional areas. UniSA participates in this program, offering scholarships to eligible students.
Industry and Career-Ready Scholarships: UniSA collaborates with industry partners to offer scholarships that provide not only financial support but also work-integrated learning opportunities. These scholarships can be an excellent pathway to a successful career.
A Bachelor of Marketing and Communication degree from the University of South Australia (UniSA) prepares graduates for a diverse range of exciting career opportunities in the fields of marketing, advertising, public relations, and communication. With a solid foundation in marketing principles, communication strategies, and practical skills, graduates are well-equipped to thrive in today's competitive job market.
Marketing Coordinator: Graduates can pursue careers as marketing coordinators, working for companies, agencies, or non-profit organizations. They are responsible for assisting with the development and implementation of marketing campaigns, conducting market research, analyzing consumer trends, and coordinating promotional activities to enhance brand awareness and drive sales.
Digital Marketing Specialist: In an increasingly digital world, there is a growing demand for digital marketing specialists who can leverage online channels to reach and engage target audiences. Graduates can work in roles such as social media manager, search engine optimization (SEO) specialist, email marketing coordinator, or digital advertising strategist, developing and implementing digital marketing campaigns across various platforms.
Advertising Account Executive: Graduates can pursue careers as advertising account executives, working for advertising agencies, media companies, or in-house marketing departments. They are responsible for managing client accounts, developing advertising strategies, overseeing creative campaigns, and ensuring that campaigns are delivered on time and within budget, while also maintaining strong client relationships.
Public Relations Officer: Public relations officers play a crucial role in managing the public image and reputation of organizations, businesses, or individuals. Graduates can work in PR agencies, corporations, government departments, or non-profit organizations, developing communication strategies, writing press releases, and managing media relations to promote their clients' interests and maintain positive public perception.
Market Research Analyst: Market research analysts gather and analyze data to help companies understand their target markets, consumer preferences, and competitive landscapes. Graduates can work for market research firms, marketing agencies, or in-house research departments, conducting surveys, analyzing data, and providing insights that inform strategic decision-making and product development.
Brand Manager: Brand managers are responsible for overseeing and maintaining the integrity of a company's brand identity. Graduates can work in marketing departments, advertising agencies, or brand management firms, developing brand strategies, managing brand assets, and executing brand campaigns to build brand awareness and loyalty among consumers.
Content Marketing Specialist: Content marketing specialists create and distribute valuable, relevant content to attract and engage target audiences. Graduates can work for companies, agencies, or media organizations, developing content strategies, producing multimedia content, and managing content distribution channels such as blogs, social media, and email newsletters to drive audience engagement and brand affinity.
Marketing Communications Coordinator: Marketing communications coordinators are responsible for coordinating and executing marketing communication activities such as advertising, public relations, and promotions. Graduates can work for companies, agencies, or non-profit organizations, coordinating the development of marketing materials, managing media relations, and organizing events to effectively communicate key messages to target audiences.
