Bachelor of Communication and Media

Magill(Adelaide), City West(Adelaide)

 

INTAKE: Jul & Feb

Program Overview

The Bachelor of Communication and Media program at the University of South Australia (UniSA) offers students a comprehensive education in the fields of communication, media, and journalism. This dynamic program is designed to prepare students for diverse careers in today's rapidly evolving media landscape. Through a combination of theory and practical experience, students develop the critical thinking, creativity, and technical skills necessary to succeed in this competitive industry. With a focus on emerging technologies and global trends, the program equips graduates to adapt and thrive in a variety of roles across different sectors.

Curriculum: The curriculum of the Bachelor of Communication and Media program is carefully crafted to provide students with a broad understanding of communication theories, media practices, and digital technologies. Core courses cover topics such as media writing, journalism, digital media production, public relations, and media law and ethics. Elective courses allow students to tailor their studies to their interests, with options including social media management, visual communication, advertising, and cultural studies. Throughout the program, students engage in hands-on projects, internships, and industry placements, gaining practical skills and building professional networks.

Research Focus: UniSA's Bachelor of Communication and Media program benefits from the university's strong research focus in communication and media studies. Faculty members are actively involved in research projects that explore a wide range of topics, including media representation, audience analysis, digital media innovation, and communication ethics. Students have the opportunity to participate in research activities, working alongside academic staff to investigate pressing issues and contribute to the advancement of knowledge in the field. This research-intensive approach ensures that the program remains at the forefront of industry developments and prepares graduates to critically analyze and respond to emerging trends.

Industry Engagement: Industry engagement is a key feature of the Bachelor of Communication and Media program at UniSA. The university has established strong connections with local, national, and international media organizations, providing students with valuable opportunities for internships, work placements, and industry projects. Guest lectures, seminars, and workshops led by industry professionals offer insights into current practices and emerging trends, while practical projects allow students to apply their skills in real-world settings. These industry connections not only enhance the learning experience but also significantly improve graduates' employability upon entering the workforce.

Global Perspective: UniSA is committed to providing students with a global perspective in the Bachelor of Communication and Media program. The curriculum includes a focus on international communication systems, global media trends, and cross-cultural communication practices. Students are encouraged to explore diverse media landscapes and engage with issues of global significance, such as media ownership, cultural imperialism, and digital globalization. Study abroad opportunities and exchange programs allow students to experience different cultures and media environments firsthand, further enhancing their global awareness and intercultural competence.

Pollster Education

Location

Magill(Adelaide), City West(Adelaide)

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

AUD 30900

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 79 with a minimum of 18 in each section.
  • PTE (Pearson Test of English): Overall score of 65 with a minimum of 65 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of South Australia (UniSA) is dedicated to promoting diversity and academic excellence by offering a range of scholarships to international students.

Vice Chancellor's International Excellence Scholarships: These scholarships are aimed at high-achieving international students who demonstrate academic excellence. They offer financial support for tuition fees, and in some cases, a living allowance. Eligibility is based on academic merit.

International Merit Scholarships: UniSA's International Merit Scholarships are designed to reward outstanding academic performance. These scholarships are available for undergraduate and postgraduate coursework students. Eligibility criteria are based on academic results.

UniSA Study Grants: UniSA Study Grants provide partial tuition fee waivers for international students, making quality education more accessible. The eligibility criteria may include academic performance and the chosen course of study.

Destination Australia Scholarships: These scholarships are funded by the Australian Government to support international students studying in regional areas. UniSA participates in this program, offering scholarships to eligible students.

Industry and Career-Ready Scholarships: UniSA collaborates with industry partners to offer scholarships that provide not only financial support but also work-integrated learning opportunities. These scholarships can be an excellent pathway to a successful career.

A Bachelor of Communication and Media degree from the University of South Australia (UniSA) opens up a plethora of exciting career opportunities in today's dynamic media landscape. With a combination of theoretical knowledge and practical skills, graduates are well-equipped to pursue various roles across different sectors within the communication and media industry.

Journalist: Graduates can embark on careers as journalists, working for newspapers, magazines, online publications, or broadcast media outlets. They investigate stories, conduct interviews, write articles, and report news across a wide range of topics, from politics and current affairs to entertainment and lifestyle.

Digital Media Producer: In an increasingly digital world, there is a growing demand for digital media producers who can create engaging content for online platforms. Graduates can work in roles such as video producer, content creator, social media manager, or digital strategist, producing multimedia content for websites, social media channels, and online advertising campaigns.

Public Relations Specialist: Public relations specialists play a crucial role in managing the public image and reputation of organizations, businesses, or individuals. Graduates can work in PR agencies, corporations, government departments, or non-profit organizations, developing communication strategies, writing press releases, and managing media relations to promote their clients' interests.

Advertising Executive: Graduates can pursue careers in advertising, working for advertising agencies, media companies, or in-house marketing departments. They develop creative campaigns, design advertisements, and implement marketing strategies to promote products, services, or brands across various media channels, including print, television, radio, and digital platforms.

Content Strategist: Content strategists are responsible for planning, creating, and managing content that engages and resonates with target audiences. Graduates can work for digital marketing agencies, content production companies, or in-house marketing teams, developing content strategies, creating editorial calendars, and optimizing content for search engines and social media platforms.

Media Researcher: Media researchers analyze audience behavior, media consumption patterns, and market trends to inform strategic decision-making in the media industry. Graduates can work for market research firms, media organizations, or advertising agencies, conducting surveys, analyzing data, and providing insights that help shape media content, programming, and advertising strategies.

Corporate Communicator: In corporate settings, graduates can work as corporate communicators, managing internal and external communication for organizations. They develop communication plans, write newsletters, create internal memos, and coordinate public relations activities to enhance the organization's reputation and foster positive relationships with stakeholders.

Digital Marketing Specialist: With expertise in digital media and communication, graduates can pursue careers in digital marketing, working for marketing agencies, e-commerce companies, or in-house marketing teams. They develop and implement digital marketing campaigns, optimize website content, manage social media channels, and analyze campaign performance metrics to drive engagement and conversion.


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