Master of Business Administration (Finance)
The Master of Business Administration (Finance) program at UniSA is a testament to the ...
Bachelor of Business (Marketing)
City West(Adelaide)
INTAKE: Aug & Feb
Program Overview
The Bachelor of Business (Marketing) program at the University of South Australia (UniSA) is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. This undergraduate program equips students with the knowledge and skills necessary to thrive in the dynamic field of marketing, including market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing management. With a focus on experiential learning and industry relevance, the program prepares students for careers in marketing roles across various industries and sectors.
Curriculum: The curriculum of the Bachelor of Business (Marketing) program at UniSA is carefully structured to cover a wide range of topics relevant to modern marketing practices. Core courses may include principles of marketing, market research, consumer behavior, marketing communications, brand management, digital marketing, and strategic marketing management. Students also have the opportunity to choose elective courses based on their interests and career goals, such as social media marketing, international marketing, marketing analytics, or retail marketing. The program incorporates case studies, simulations, and industry projects to ensure students develop practical skills and real-world marketing experience.
Research Focus: UniSA is committed to research excellence, and students in the Bachelor of Business (Marketing) program have the opportunity to engage in research activities related to marketing, consumer behavior, and marketing strategy. Faculty members are actively involved in research projects exploring topics such as marketing innovation, market segmentation, brand loyalty, and digital marketing trends. Students may participate in research projects through independent studies, internships, or research assistant positions, gaining valuable insights and contributing to advancements in the field of marketing.
Industry Engagement: One of the key features of the Bachelor of Business (Marketing) program at UniSA is its strong industry engagement. The university collaborates closely with leading marketing firms, advertising agencies, media companies, and industry associations to provide students with hands-on learning opportunities and industry exposure. Students may have the opportunity to participate in industry placements, internships, or industry projects, allowing them to gain practical experience, build industry connections, and apply marketing concepts in real-world settings.
Global Perspective: In today's globalized marketplace, a global perspective is essential for effective marketing. The Bachelor of Business (Marketing) program at UniSA integrates global perspectives throughout its curriculum, with courses covering topics such as international marketing, cross-cultural consumer behavior, and global marketing strategies. Additionally, the program offers opportunities for students to gain international experience through study abroad programs, international internships, or participation in global marketing competitions. This global outlook prepares graduates to work in diverse and multicultural marketing environments, whether in Australia or abroad.
Location
City West(Adelaide)
Score
IELTS 6
Tuition Fee
AUD 32600
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 18 in each section.
- PTE (Pearson Test of English): Overall score of 65 with a minimum of 65 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of South Australia (UniSA) is dedicated to promoting diversity and academic excellence by offering a range of scholarships to international students.
Vice Chancellor's International Excellence Scholarships: These scholarships are aimed at high-achieving international students who demonstrate academic excellence. They offer financial support for tuition fees, and in some cases, a living allowance. Eligibility is based on academic merit.
International Merit Scholarships: UniSA's International Merit Scholarships are designed to reward outstanding academic performance. These scholarships are available for undergraduate and postgraduate coursework students. Eligibility criteria are based on academic results.
UniSA Study Grants: UniSA Study Grants provide partial tuition fee waivers for international students, making quality education more accessible. The eligibility criteria may include academic performance and the chosen course of study.
Destination Australia Scholarships: These scholarships are funded by the Australian Government to support international students studying in regional areas. UniSA participates in this program, offering scholarships to eligible students.
Industry and Career-Ready Scholarships: UniSA collaborates with industry partners to offer scholarships that provide not only financial support but also work-integrated learning opportunities. These scholarships can be an excellent pathway to a successful career.
Graduates of the Bachelor of Business (Marketing) program at the University of South Australia (UniSA) are equipped with the knowledge and skills to pursue diverse and rewarding career opportunities in the field of marketing.
Marketing Coordinator/Assistant: Graduates can start their careers as marketing coordinators or assistants, supporting marketing campaigns, conducting market research, coordinating promotional activities, and assisting with marketing strategy development.
Brand Manager: Graduates can work as brand managers, responsible for developing and implementing brand strategies to enhance brand awareness, loyalty, and equity. They may manage brand portfolios, develop brand positioning, and oversee brand communications across various channels.
Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, focusing on digital channels such as social media, email marketing, search engine optimization (SEO), and online advertising. They may develop digital marketing campaigns, analyze digital metrics, and optimize digital marketing strategies to reach target audiences effectively.
Market Research Analyst: Graduates can work as market research analysts, gathering and analyzing data on consumer behavior, market trends, and competitor activities. They may conduct surveys, interviews, and focus groups to gather insights and provide recommendations for marketing strategies and product development.
Advertising Account Executive: Graduates can pursue careers as advertising account executives, working for advertising agencies or media companies. They may liaise with clients, develop advertising campaigns, create ad copy and visuals, and manage campaign budgets and timelines to ensure successful campaign delivery.
Public Relations Officer: Graduates can work as public relations officers, managing the reputation and public image of organizations. They may develop press releases, organize media events, handle media inquiries, and cultivate relationships with journalists and media outlets to enhance positive publicity.
Marketing Manager: Graduates can progress to roles as marketing managers, overseeing all aspects of marketing activities within organizations. They may develop marketing strategies, allocate marketing budgets, supervise marketing teams, and evaluate marketing performance to achieve business objectives.
Product Manager: Graduates can work as product managers, responsible for managing the development, launch, and lifecycle of products or services. They may conduct market analysis, define product features, set pricing strategies, and collaborate with cross-functional teams to ensure product success in the market.
Market Development Manager: Graduates can pursue careers as market development managers, focusing on expanding market reach and penetration. They may identify new market opportunities, develop market entry strategies, and establish partnerships or distribution channels to drive business growth.
Sales and Marketing Consultant: Graduates can work as sales and marketing consultants, providing advisory services to businesses seeking to improve their sales and marketing effectiveness. They may offer expertise in sales strategy development, marketing planning, customer relationship management, and sales training and development.
