MSc International Business Management with Marketing

Southwark Campus

 

INTAKE: January

Program Overview

The MSc in International Business Management with Marketing at LSBU provides students with a comprehensive understanding of the global business environment and strategic marketing principles. The program combines theoretical knowledge with practical applications, ensuring that students develop a strong foundation in international business practices and effective marketing strategies.

  1. International Business Environment: Students gain insights into the global business landscape, including cultural, political, and economic factors that influence international business operations. They develop an understanding of international trade, global markets, and the challenges faced by multinational corporations.

  2. Strategic Management: The program focuses on strategic decision-making in an international context. Students learn how to analyze business environments, formulate effective strategies, and implement them to achieve organizational goals.

  3. International Marketing: The specialization in marketing provides students with a solid understanding of marketing principles and practices in an international context. They learn about market research, consumer behavior, branding, product adaptation, and marketing strategies for diverse cultural and economic environments.

  4. Digital Marketing and Social Media: Students explore the role of digital marketing and social media in international business. They learn about online marketing strategies, social media campaigns, and data analytics to effectively reach global audiences.

  5. Cross-cultural Management: The program emphasizes the importance of understanding and managing cultural differences in international business. Students learn effective communication strategies, negotiation techniques, and leadership skills to succeed in a multicultural business environment.

Pollster Education

Location

Southwark Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15400

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 65% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 90, with at least 17 in Listening, Reading, Speaking, and 17 Writing.
    • PTE Academic: A minimum overall score of 51 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.

  1. International Scholarships: LSBU offers a range of scholarships specifically for international students. These scholarships are available at both undergraduate and postgraduate levels and provide financial support towards tuition fees. The eligibility criteria, application process, and deadlines may vary for each scholarship. It is recommended for international students to visit the university's official website or contact the admissions office for detailed information on available scholarships and their specific requirements.
  2. Academic Excellence Scholarships: LSBU acknowledges exceptional academic achievements and rewards international students who demonstrate outstanding academic performance. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees. Eligible students are required to meet specific academic criteria and may need to provide supporting documents such as transcripts and recommendation letters.
  3. Country-Specific Scholarships: LSBU offers scholarships tailored for students from certain countries or regions. These scholarships aim to attract and support students from specific geographical areas. The eligibility criteria, application process, and scholarship amounts may vary depending on the targeted countries or regions. International students are advised to check the university's website or contact the admissions office to explore country-specific scholarship opportunities.
  4. External Scholarships and Funding Sources: In addition to internal scholarships, LSBU encourages international students to explore external scholarship opportunities and funding sources. There are various organizations, foundations, and government bodies that offer scholarships to support international students studying in the UK. LSBU provides guidance and assistance in identifying and applying for these external scholarships. The university's website or the international student support services can provide information on external scholarship opportunities.
  5. Financial Aid and Support: LSBU offers various financial aid options and support services to assist international students with their financial needs. The university's student services provide guidance on budgeting, managing expenses, and making informed financial decisions. Students can also seek advice on student loans, grants, and other financial assistance programs that may be available to them.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc in International Business Management with Marketing from LSBU have excellent career prospects in various sectors. 

  1. International Marketing Manager: Graduates can work as marketing managers in multinational corporations, overseeing international marketing strategies, conducting market research, and managing global branding initiatives.

  2. Digital Marketing Specialist: Graduates can specialize in digital marketing, utilizing their knowledge of online marketing techniques, social media platforms, and data analytics to drive marketing campaigns in the global marketplace.

  3. Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market studies, analyzing consumer trends, and providing insights to support international business decision-making.

  4. International Brand Manager: Graduates can work as brand managers, developing and managing global brand strategies, ensuring brand consistency across different markets, and driving brand awareness and loyalty.

  5. International Business Development: Graduates can pursue roles in international business development, identifying and pursuing new business opportunities in international markets, establishing partnerships, and expanding the organization's global presence.


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