MSc Business Project Management
The MSc Business Project Management program at London South Bank University provides st...
Southwark Campus
INTAKE: January
The MSc in International Business Management with Marketing at LSBU provides students with a comprehensive understanding of the global business environment and strategic marketing principles. The program combines theoretical knowledge with practical applications, ensuring that students develop a strong foundation in international business practices and effective marketing strategies.
International Business Environment: Students gain insights into the global business landscape, including cultural, political, and economic factors that influence international business operations. They develop an understanding of international trade, global markets, and the challenges faced by multinational corporations.
Strategic Management: The program focuses on strategic decision-making in an international context. Students learn how to analyze business environments, formulate effective strategies, and implement them to achieve organizational goals.
International Marketing: The specialization in marketing provides students with a solid understanding of marketing principles and practices in an international context. They learn about market research, consumer behavior, branding, product adaptation, and marketing strategies for diverse cultural and economic environments.
Digital Marketing and Social Media: Students explore the role of digital marketing and social media in international business. They learn about online marketing strategies, social media campaigns, and data analytics to effectively reach global audiences.
Cross-cultural Management: The program emphasizes the importance of understanding and managing cultural differences in international business. Students learn effective communication strategies, negotiation techniques, and leadership skills to succeed in a multicultural business environment.
Southwark Campus
IELTS 6.5
£ 15400
Postgraduate Entry Requirements:
Students must provide:
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc in International Business Management with Marketing from LSBU have excellent career prospects in various sectors.
International Marketing Manager: Graduates can work as marketing managers in multinational corporations, overseeing international marketing strategies, conducting market research, and managing global branding initiatives.
Digital Marketing Specialist: Graduates can specialize in digital marketing, utilizing their knowledge of online marketing techniques, social media platforms, and data analytics to drive marketing campaigns in the global marketplace.
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market studies, analyzing consumer trends, and providing insights to support international business decision-making.
International Brand Manager: Graduates can work as brand managers, developing and managing global brand strategies, ensuring brand consistency across different markets, and driving brand awareness and loyalty.
International Business Development: Graduates can pursue roles in international business development, identifying and pursuing new business opportunities in international markets, establishing partnerships, and expanding the organization's global presence.