Master of Business Administration (Finance)
The Master of Business Administration (Finance) program at UniSA is a testament to the ...
Bachelor of Business (Design and Marketing)
City West(Adelaide)
INTAKE: Jul & Feb
Program Overview
The Bachelor of Business (Design and Marketing) program at the University of South Australia offers students a unique blend of business acumen and creative design skills, preparing them for careers at the intersection of business strategy and visual communication. With a focus on innovative thinking, strategic marketing, and design thinking principles, this program equips graduates with the tools and knowledge needed to succeed in today's dynamic business landscape.
Curriculum: The curriculum of the Bachelor of Business (Design and Marketing) program is designed to provide students with a comprehensive understanding of business principles, marketing strategies, and design concepts. Courses cover a range of topics, including brand management, market research, digital marketing, graphic design, and user experience design. Through a combination of theoretical learning and hands-on projects, students develop practical skills in areas such as market analysis, campaign development, creative problem-solving, and visual communication.
Research Focus: At the University of South Australia, research is an integral part of the learning experience, and the Bachelor of Business (Design and Marketing) program is no exception. Faculty members and students are actively engaged in research activities that explore emerging trends in marketing, consumer behavior, and design innovation. From conducting market surveys to analyzing design trends to experimenting with new marketing techniques, students have the opportunity to contribute to cutting-edge research projects and gain valuable insights into the evolving business landscape.
Industry Engagement: The University of South Australia maintains strong connections with industry partners, ensuring that the Bachelor of Business (Design and Marketing) program remains relevant to the needs of employers and the broader business community. Through partnerships with leading design firms, marketing agencies, and multinational corporations, students have access to internships, work placements, and collaborative projects that provide them with real-world experience and industry insights. These industry engagements not only enhance students' employability but also help them build valuable professional networks that can lead to future career opportunities.
Global Perspective: In today's interconnected world, a global perspective is essential for success in business, and the Bachelor of Business (Design and Marketing) program at the University of South Australia is designed to provide students with exactly that. Through a combination of international case studies, cross-cultural projects, and study abroad opportunities, students gain a deeper understanding of global marketing trends, consumer preferences, and design influences. Whether through exploring international markets, analyzing cultural differences, or collaborating with peers from diverse backgrounds, students graduate with the skills and knowledge needed to excel in a globalized business environment.
Location
City West(Adelaide)
Score
IELTS 6
Tuition Fee
AUD 32600
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 18 in each section.
- PTE (Pearson Test of English): Overall score of 65 with a minimum of 65 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of South Australia (UniSA) is dedicated to promoting diversity and academic excellence by offering a range of scholarships to international students.
Vice Chancellor's International Excellence Scholarships: These scholarships are aimed at high-achieving international students who demonstrate academic excellence. They offer financial support for tuition fees, and in some cases, a living allowance. Eligibility is based on academic merit.
International Merit Scholarships: UniSA's International Merit Scholarships are designed to reward outstanding academic performance. These scholarships are available for undergraduate and postgraduate coursework students. Eligibility criteria are based on academic results.
UniSA Study Grants: UniSA Study Grants provide partial tuition fee waivers for international students, making quality education more accessible. The eligibility criteria may include academic performance and the chosen course of study.
Destination Australia Scholarships: These scholarships are funded by the Australian Government to support international students studying in regional areas. UniSA participates in this program, offering scholarships to eligible students.
Industry and Career-Ready Scholarships: UniSA collaborates with industry partners to offer scholarships that provide not only financial support but also work-integrated learning opportunities. These scholarships can be an excellent pathway to a successful career.
The Bachelor of Business (Design and Marketing) program at the University of South Australia prepares graduates for a wide range of exciting career opportunities at the intersection of business strategy, design, and marketing. With a strong foundation in business principles and creative design skills, graduates are well-equipped to thrive in today's dynamic and competitive job market.
Marketing Manager: Graduates can pursue careers as marketing managers, leading strategic marketing initiatives for companies and organizations. They develop marketing plans, oversee advertising campaigns, and analyze market trends to promote products and services effectively. With their design skills and business acumen, they play a crucial role in driving brand awareness and customer engagement.
Brand Strategist: Another promising career path is in brand strategy, where graduates can work for branding agencies or corporate marketing departments. They develop brand identities, positioning strategies, and messaging frameworks that resonate with target audiences. By leveraging their understanding of design principles and consumer behavior, they help companies differentiate themselves in the market and build strong brand equity.
Digital Marketing Specialist: With the growing importance of digital channels, graduates can pursue careers as digital marketing specialists, managing online advertising, social media campaigns, and search engine optimization efforts. They use their creative design skills to create engaging content and visuals that attract and engage customers online, driving traffic and conversions for businesses.
Graphic Designer: For those with a passion for visual communication, a career as a graphic designer may be a perfect fit. Graduates can work for design agencies, advertising firms, or in-house creative teams, creating visual assets such as logos, advertisements, brochures, and websites. They combine their artistic talents with marketing insights to produce compelling designs that effectively communicate brand messages and values.
User Experience (UX) Designer: Graduates can also pursue careers in user experience design, focusing on creating seamless and intuitive digital experiences for users. They conduct user research, develop wireframes and prototypes, and collaborate with cross-functional teams to design user-friendly interfaces for websites, mobile apps, and other digital platforms. By prioritizing user needs and preferences, they enhance customer satisfaction and drive engagement.
Entrepreneur: With their business acumen and creative mindset, graduates may choose to start their own ventures and become entrepreneurs. Whether launching a design agency, marketing consultancy, or e-commerce business, they can leverage their skills to identify market opportunities, develop innovative products or services, and build successful brands from the ground up.
Marketing Consultant: Graduates can also work as marketing consultants, providing strategic advice and support to businesses seeking to enhance their marketing efforts. They offer expertise in areas such as market analysis, brand positioning, and campaign optimization, helping clients achieve their marketing goals and stay ahead of the competition.
Creative Director: For those with leadership aspirations, a career as a creative director may be an ideal path. Graduates can oversee creative teams, guiding the development of marketing campaigns and design projects from concept to execution. They collaborate with clients, stakeholders, and internal teams to ensure that creative vision aligns with business objectives and resonates with target audiences.
