Master of Planning
The Master of Planning program at the University of Tasmania is designed to equip stude...
Bachelor of Business (Marketing)
Hobart(Tasmania), Launceston(Tasmania)
INTAKE: Jul & Feb
Program Overview
The University of Tasmania (UTAS) offers a comprehensive Bachelor of Business (Marketing) program designed to equip students with the knowledge and skills necessary for a successful career in the dynamic field of marketing. This program provides a solid foundation in marketing principles, consumer behavior, market research, digital marketing, and strategic marketing management. Students have the opportunity to explore the latest trends and developments in marketing theory and practice, preparing them for diverse roles in both traditional and digital marketing domains.
Curriculum: The Bachelor of Business (Marketing) curriculum at UTAS is carefully crafted to provide students with a well-rounded education that blends theoretical knowledge with practical skills. Core courses cover essential topics such as marketing fundamentals, branding, advertising, market analysis, and consumer psychology. Elective courses allow students to tailor their studies to their interests and career goals, with options such as digital marketing, social media marketing, international marketing, and marketing analytics. The curriculum emphasizes hands-on learning experiences, case studies, and industry projects, ensuring that students develop the critical thinking, communication, and problem-solving skills required to excel in the marketing profession.
Research Focus: UTAS is committed to fostering a culture of research excellence, and students in the Bachelor of Business (Marketing) program have the opportunity to engage in research activities that contribute to the advancement of marketing knowledge. Whether conducting market research projects, analyzing consumer behavior trends, or exploring emerging marketing technologies, students work alongside faculty members to address real-world marketing challenges. Through research internships, independent studies, and collaborative research projects, students develop valuable research skills and insights that enhance their academic and professional development.
Industry Engagement: The University of Tasmania maintains strong connections with industry partners, providing students with valuable opportunities to engage with marketing professionals and gain real-world experience. Through industry placements, internships, guest lectures, and networking events, students in the Bachelor of Business (Marketing) program have the chance to interact with leading marketers and gain insights into industry trends, best practices, and career opportunities. This industry engagement enables students to apply their classroom learning to practical settings, build professional networks, and develop the skills and competencies sought after by employers in the marketing field.
Global Perspective: In an increasingly globalized marketplace, UTAS recognizes the importance of providing students with a global perspective on marketing. The Bachelor of Business (Marketing) program offers opportunities for students to explore international marketing issues, cultural differences, and global market dynamics. Whether through study abroad programs, international exchange opportunities, or multicultural classroom environments, students gain exposure to diverse perspectives and develop cross-cultural communication skills. This global perspective prepares students to navigate the complexities of the global marketplace and succeed in international marketing roles.
Location
Hobart(Tasmania), Launceston(Tasmania)
Score
IELTS 6
Tuition Fee
AUD 30950
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 88 with a minimum of 16 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of Tasmania is dedicated to making quality education accessible to international students from around the world. They offer a range of scholarships that can significantly ease the financial burden of pursuing a degree in Australia.
Tasmania International Scholarships (TIS): These scholarships are designed to attract high-achieving international students. They cover a portion of tuition fees for undergraduate and postgraduate courses, making the university's programs even more affordable.
UTAS Accommodation Bursary: To ensure that international students have access to quality accommodation, the university offers the UTAS Accommodation Bursary, which provides financial support for students living on campus.
Australia Awards Scholarships: These prestigious scholarships are funded by the Australian government and are available to outstanding international students. Recipients gain access to world-class education and research opportunities at the University of Tasmania.
Endeavour Scholarships and Fellowships: International students can apply for the Australian government's Endeavour Scholarships and Fellowships program, which offers financial support for study, research, or professional development at the University of Tasmania.
Specific Country Scholarships: The University of Tasmania provides scholarships targeted at students from specific countries, promoting diversity and cultural exchange among the student body.
Research Scholarships: For those pursuing research-based programs, the university offers a range of scholarships to support graduate research students in their academic and research endeavors.
Sports Scholarships: Talented athletes looking to combine their passion for sports with higher education can apply for sports scholarships, which provide support for both their academic and athletic pursuits.
Foundation Studies Scholarships: International students who need to complete a foundation studies program before commencing their degree can apply for scholarships to assist with this preparatory phase.
Graduates of the Bachelor of Business (Marketing) program at the University of Tasmania (UTAS) are well-prepared to embark on exciting and diverse career paths in the field of marketing.
Marketing Manager: With their comprehensive understanding of marketing principles and strategies, graduates can pursue roles as marketing managers in various industries. Marketing managers are responsible for developing and implementing marketing plans, overseeing advertising and promotional campaigns, analyzing market trends, and managing brand identity. They work closely with cross-functional teams to drive sales, enhance brand awareness, and achieve organizational objectives.
Digital Marketing Specialist: In today's digital age, there is a growing demand for professionals with expertise in digital marketing channels and platforms. Graduates of UTAS's Bachelor of Business (Marketing) program can specialize in digital marketing roles, such as social media manager, search engine optimization (SEO) specialist, content marketer, or email marketing manager. They leverage digital tools and analytics to reach target audiences, engage customers, and optimize online campaigns for maximum impact and ROI.
Market Research Analyst: Market research analysts play a crucial role in helping organizations understand consumer preferences, market trends, and competitive landscapes. Graduates with a background in marketing are well-suited for roles as market research analysts, where they collect and analyze data, conduct surveys and focus groups, and generate insights to inform strategic decision-making. They work for market research firms, consulting agencies, corporations, and government organizations.
Brand Manager: Brand managers are responsible for building and maintaining strong brand identities that resonate with target audiences. Graduates of UTAS's Bachelor of Business (Marketing) program can pursue careers as brand managers, overseeing brand development, positioning, and messaging across various marketing channels. They collaborate with creative teams, advertising agencies, and market researchers to develop brand strategies that differentiate products and services in the marketplace.
Advertising Executive: Advertising executives develop and execute advertising campaigns to promote products, services, or brands to target audiences. With their understanding of consumer behavior and marketing communication strategies, graduates can pursue roles as advertising account executives, media planners, or creative directors. They work for advertising agencies, media firms, marketing departments, or as freelance professionals, creating compelling campaigns that drive consumer engagement and sales.
Sales Manager: Sales managers lead sales teams and develop strategies to achieve revenue targets and business objectives. Graduates of UTAS's Bachelor of Business (Marketing) program possess strong communication skills, strategic thinking abilities, and customer insights that are essential for success in sales management roles. They work in industries such as retail, hospitality, pharmaceuticals, and manufacturing, overseeing sales operations, training staff, and building relationships with key clients.
Entrepreneur/Startup Founder: Some graduates may choose to leverage their marketing expertise to launch their own businesses or entrepreneurial ventures. Armed with knowledge of market research, consumer behavior, and marketing strategies, graduates can identify market opportunities, develop innovative products or services, and create marketing plans to attract customers and drive growth. Whether starting a boutique agency, e-commerce platform, or tech startup, entrepreneurs apply their marketing skills to build successful businesses and make a positive impact in their industries.
