Master of Business (Accounting)
The Master of Business (Accounting) program at Griffith University equips students with...
Bachelor of Engineering (Honours) / Bachelor of Business (Marketing)
Nathan
INTAKE: Mar & Jul
Program Overview
Griffith University in Australia offers a dynamic dual degree program - Bachelor of Engineering (Honours) / Bachelor of Business (Marketing). This innovative program combines technical engineering skills with comprehensive training in marketing principles and strategies, providing students with a unique blend of expertise to thrive in today's competitive business landscape. Graduates are equipped with the knowledge and skills to bridge the gap between engineering innovation and marketing excellence, driving business growth and success.
Curriculum: The curriculum of the Bachelor of Engineering (Honours) / Bachelor of Business (Marketing) program at Griffith University is designed to provide students with a well-rounded education that encompasses both engineering and marketing disciplines. Engineering courses cover core subjects such as mathematics, physics, mechanics, and design principles, while business courses focus on marketing fundamentals, consumer behavior, branding, advertising, and digital marketing strategies. Students also have the opportunity to undertake practical projects and internships to apply their learning in real-world marketing settings.
Research Focus: Griffith University maintains a strong research focus within its Bachelor of Engineering (Honours) / Bachelor of Business (Marketing) program. Students have the opportunity to engage in research projects that explore various aspects of engineering innovation, market analysis, and marketing effectiveness. Faculty members conduct research on topics such as market trends, consumer preferences, product development, and marketing analytics, contributing to the advancement of knowledge in both engineering and marketing fields. This research enhances the learning experience for students and prepares them to address contemporary challenges in marketing practice.
Industry Engagement: The Bachelor of Engineering (Honours) / Bachelor of Business (Marketing) program at Griffith University emphasizes industry engagement to ensure that graduates are well-prepared for success in engineering and marketing roles. Through partnerships with engineering firms, marketing agencies, and industry associations, students have the opportunity to gain practical experience, internships, and networking opportunities. Industry engagement activities include guest lectures, industry projects, marketing campaigns, and participation in marketing conferences and events, enabling students to develop industry-relevant skills and build professional networks.
Global Perspective: Griffith University promotes a global perspective within its Bachelor of Engineering (Honours) / Bachelor of Business (Marketing) program, recognizing the importance of understanding global market dynamics and cultural nuances in marketing practice. Students are exposed to diverse cultural perspectives, global marketing strategies, and international market trends. The university offers opportunities for international exchange, study abroad programs, and collaborations with international companies and organizations, allowing students to gain firsthand experience and develop a global mindset that is essential for success in today's interconnected marketplace.
Location
Nathan
Score
IELTS 6.5
Tuition Fee
AUD 37500
Undergraduate Entry Requirements
Application Fee: AUD $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 16 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Griffith University offers a range of scholarships to support and encourage students in their academic journey. These scholarships recognize excellence, provide financial assistance, and promote diversity and inclusion.
Griffith Remarkable Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements, leadership skills, and community involvement. The scholarship covers 50% of tuition fees for the duration of the undergraduate or postgraduate program.
Griffith International Student Excellence Scholarship: This scholarship is designed to support high-achieving international students enrolling in undergraduate or postgraduate coursework programs at Griffith University. The scholarship provides a 25% tuition fee reduction for the duration of the program.
Griffith Sports Excellence Scholarship: This scholarship recognizes talented athletes who have achieved a high level of sporting excellence. It offers financial support and academic flexibility to assist student-athletes in balancing their sporting and academic.
Equity Scholarships: Griffith University offers a range of equity scholarships to support students from disadvantaged backgrounds, including financial hardship, Indigenous Australians, students with disabilities, and regional and rural students. These scholarships provide financial assistance and additional support services.
International Student Support Scholarship: This scholarship is aimed at supporting international students who may be facing financial difficulties during their studies. It provides a one-time payment to assist with living expenses.
Griffith Honours College Scholarship: This scholarship is available to high-achieving students who have been accepted into the Griffith Honours College program. It provides financial assistance and access to exclusive academic and professional development opportunities.
Graduates of Griffith University's Bachelor of Engineering (Honours) / Bachelor of Business (Marketing) program possess a unique blend of technical engineering expertise and comprehensive marketing skills, positioning them for diverse and exciting career opportunities in various industries.
Product Manager: One of the primary career paths for graduates is to work as product managers. Product managers are responsible for overseeing the development, marketing, and profitability of products or services throughout their lifecycle. They collaborate with cross-functional teams, including engineers, marketers, and designers, to define product requirements, create go-to-market strategies, and drive product innovation. Product managers play a critical role in identifying market opportunities, understanding customer needs, and launching successful products that meet business objectives.
Marketing Manager: Graduates may pursue roles as marketing managers, leading marketing initiatives and campaigns to promote products or services and drive customer engagement and sales. Marketing managers develop marketing strategies, conduct market research, and oversee the implementation of marketing plans across various channels, including digital, print, and social media. They analyze marketing metrics, track campaign performance, and adjust strategies to optimize results and achieve marketing objectives.
Brand Strategist: Another career option is to work as brand strategists, responsible for developing and implementing brand strategies to enhance brand awareness, equity, and loyalty. Brand strategists conduct market analysis, identify brand positioning opportunities, and develop brand identity elements, such as logos, messaging, and visual assets. They collaborate with internal teams and external agencies to create cohesive brand experiences across all touchpoints and drive brand differentiation and preference in the marketplace.
Marketing Consultant: Graduates may pursue roles as marketing consultants, providing strategic advice and solutions to organizations on marketing-related issues. Marketing consultants assess clients' marketing needs, conduct market research, and develop customized marketing plans and recommendations to help clients achieve their business goals. They may specialize in areas such as digital marketing, content marketing, or brand management, depending on their expertise and interests. Marketing consultants work closely with clients to implement marketing strategies, measure performance, and drive continuous improvement in marketing effectiveness.
Entrepreneur: Another career option is to pursue entrepreneurship and start their own businesses or ventures. With their combined expertise in engineering and marketing, graduates have the skills and knowledge to identify market opportunities, develop innovative products or services, and create successful business models. They can leverage their technical skills to develop new technologies or solutions and their marketing acumen to create compelling value propositions, attract customers, and build strong brands. Entrepreneurs play a crucial role in driving innovation, creating jobs, and contributing to economic growth and prosperity.
