Graduate Certificate in Business Development and Sales

Doon Campus

 

INTAKE: September

Program Overview

The Graduate Certificate in Business Development and Sales program at Conestoga College is designed to prepare students for dynamic roles in sales, business development, and client relationship management. The program combines theoretical knowledge with practical training, providing students with the essential skills needed to succeed in the competitive business environment.

Program :

  1. Sales Strategies and Techniques: Students learn various sales strategies and techniques, including prospecting, lead generation, relationship building, and negotiation skills. They develop an understanding of the sales process and how to effectively communicate value propositions to potential customers.

  2. Business Development Planning: This course focuses on developing effective business development plans, including market research, identifying target markets, creating marketing strategies, and analyzing competitive landscapes. Students learn how to identify business opportunities and develop strategies for growth.

  3. Customer Relationship Management: Students gain insights into building and managing strong customer relationships. They learn how to leverage customer data, implement customer retention strategies, and provide exceptional customer service. The course also covers the use of technology and CRM systems in managing customer relationships.

  4. Professional Selling Skills: This course hones students' professional selling skills, including effective communication, persuasive presentation techniques, and objection handling. Students learn how to tailor their sales approach to different customer needs and effectively close deals.

  5. Sales Analytics and Forecasting: This course introduces students to sales analytics and forecasting techniques. They learn how to analyze sales data, interpret sales trends, and forecast future sales performance. Students also gain proficiency in using relevant software and tools for sales analytics.

  6. Relationship Selling: This course emphasizes the importance of building long-term relationships with clients. Students learn relationship-building strategies, effective communication methods, and techniques for customer retention and upselling.

  7. Strategic Account Management: Students explore the principles of strategic account management and key account development. They learn how to identify and prioritize key accounts, develop account-specific strategies, and build strong relationships with key stakeholders.

Pollster Education

Location

Doon Campus

Pollster Education

Score

IELTS 7

Pollster Education

Tuition Fee

CAD 18185

Application Fees : CAD $ 100

  1. Postgraduate Diploma Programs:

    • Academic Requirement: Applicants must have completed a bachelor's degree or its equivalent from a recognized institution with a minimum of 55% overall average.
    • English Language Proficiency: International students must demonstrate proficiency in English by meeting the minimum requirements in one of the following tests:
      • IELTS: A minimum overall band score of 6.5, with no individual band score below 6.0.
      • TOEFL: A minimum overall score of 88 on the Internet-based test (iBT), with a minimum score of 21 in each section.
      • PTE: A minimum overall score of 58, with no communicative skills score below 50.

It's important to note that meeting the minimum entry requirements does not guarantee admission to Conestoga College, as program-specific requirements and competitive selection processes may apply. 

Prospective international students should also consider submitting any additional application materials, such as transcripts, letters of recommendation, and a statement of purpose, as required by the college for their chosen program. Admissions decisions are based on a holistic review of all application materials.

It's recommended that international students start the application process well in advance and carefully review the specific admission requirements for the program they are interested in at Conestoga College.

While Conestoga College may not offer scholarships specifically for international students, there are often other forms of financial assistance available. These may include government grants, bursaries, and work-study opportunities. It is advisable for international students to explore various funding options, including scholarships offered by external organizations, government agencies, or educational foundations in their home countries.

Graduates of the Graduate Certificate in Business Development and Sales program at Conestoga College have excellent career prospects in various industries. 

  1. Business Development Manager: Graduates can pursue roles as business development managers, responsible for identifying new business opportunities, developing strategic partnerships, and driving revenue growth.

  2. Sales Representative: Graduates can work as sales representatives, responsible for generating leads, conducting sales presentations, and closing deals. They may specialize in B2B or B2C sales, depending on the industry.

  3. Account Manager: Graduates can become account managers, responsible for managing client accounts, maintaining customer relationships, and maximizing customer satisfaction. They may focus on key accounts or manage a portfolio of clients.

  4. Sales Analyst: Graduates can pursue careers as sales analysts, analyzing sales data, identifying trends, and providing insights for sales strategy development. They may work closely with sales and marketing teams to optimize sales performance.

  5. Business Development Coordinator: Graduates can work as business development coordinators, supporting the business development team in lead generation, market research, proposal development, and relationship management.

  6. Sales Operations Specialist: Graduates can specialize in sales operations, managing sales processes, optimizing sales efficiency, and implementing sales technology tools and systems.

 

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