Graduate Certificate in Process Quality Engineering + Graduate Certificate in Quality Assurance - Manufacturing and Management ( Bundled Program )
The bundled program at Conestoga College combines the Graduate Certificate in Process Q...
Graduate Certificate in Public Relations - Integrated Communications (Optional Co-op)
Doon Campus
INTAKE: September
Program Overview
The Graduate Certificate in Public Relations - Integrated Communications program at Conestoga College is designed to equip students with the skills and knowledge required to excel in the dynamic field of public relations and integrated communications. This program combines theoretical foundations with practical training, preparing students for the challenges and opportunities in the industry.
Curriculum:
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Strategic Communications: Students learn the fundamentals of strategic communications planning, including message development, target audience analysis, and communication channel selection. They develop skills in crafting effective communication strategies for various stakeholders.
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Media Relations: This course focuses on building strong relationships with media professionals and effectively managing media interactions. Students learn how to write press releases, pitch stories, and handle media inquiries. They also gain insights into crisis communication and reputation management.
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Digital and Social Media Marketing: Students explore the role of digital and social media in public relations. They learn to leverage social media platforms, create engaging content, and monitor online conversations. The course also covers social media analytics and measurement.
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Brand Management: This course delves into the principles of brand management and its significance in public relations. Students learn how to develop and manage brand identities, create brand messaging, and execute brand campaigns.
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Writing and Editing for Public Relations: Students develop strong written communication skills specific to the field of public relations. They learn to write press releases, speeches, feature articles, and other communication materials. The course also emphasizes editing and proofreading for accuracy and clarity.
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Event Planning and Management: Students gain practical knowledge in planning and managing events, including conferences, product launches, and media briefings. They learn the intricacies of event logistics, budgeting, promotion, and post-event evaluation.
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Integrated Marketing Communications: This course explores the integration of various marketing communication channels to deliver consistent and cohesive messaging. Students learn how to align public relations efforts with advertising, direct marketing, and other promotional activities.
Location
Doon Campus
Score
IELTS 7
Tuition Fee
CAD 18480
Application Fees : CAD $ 100
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Postgraduate Diploma Programs:
- Academic Requirement: Applicants must have completed a bachelor's degree or its equivalent from a recognized institution with a minimum of 55% overall average.
- English Language Proficiency: International students must demonstrate proficiency in English by meeting the minimum requirements in one of the following tests:
- IELTS: A minimum overall band score of 6.5, with no individual band score below 6.0.
- TOEFL: A minimum overall score of 88 on the Internet-based test (iBT), with a minimum score of 21 in each section.
- PTE: A minimum overall score of 58, with no communicative skills score below 50.
It's important to note that meeting the minimum entry requirements does not guarantee admission to Conestoga College, as program-specific requirements and competitive selection processes may apply.
Prospective international students should also consider submitting any additional application materials, such as transcripts, letters of recommendation, and a statement of purpose, as required by the college for their chosen program. Admissions decisions are based on a holistic review of all application materials.
It's recommended that international students start the application process well in advance and carefully review the specific admission requirements for the program they are interested in at Conestoga College.
While Conestoga College may not offer scholarships specifically for international students, there are often other forms of financial assistance available. These may include government grants, bursaries, and work-study opportunities. It is advisable for international students to explore various funding options, including scholarships offered by external organizations, government agencies, or educational foundations in their home countries.
Graduates of the Graduate Certificate in Public Relations - Integrated Communications program at Conestoga College have diverse career opportunities in the field of public relations, corporate communications, and integrated marketing communications.
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Public Relations Specialist: Graduates can work as public relations specialists, responsible for developing and implementing communication strategies, managing media relations, and enhancing the organization's reputation.
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Communications Coordinator: Graduates can pursue roles as communications coordinators, supporting the execution of communication plans, drafting content, managing social media accounts, and coordinating internal and external communications.
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Media Relations Manager: Graduates can work as media relations managers, overseeing the organization's interactions with the media, developing media campaigns, and managing media inquiries and interviews.
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Digital Content Strategist: Graduates can specialize in digital content strategy, creating engaging and impactful content for various digital platforms, managing social media accounts, and analyzing digital metrics.
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Event Coordinator: Graduates can pursue careers in event planning and coordination, managing corporate events, conferences, and trade shows, ensuring seamless execution and effective communication.
