Master of Business (Accounting)
The Master of Business (Accounting) program at Griffith University equips students with...
Bachelor of Design / Bachelor of Business
South Bank(Brisbane), Gold Coast(Brisbane), Nathan (Brisbane)
INTAKE: Mar, Jul & Nov
Program Overview
Griffith University in Australia offers an innovative Bachelor of Design/Bachelor of Business program aimed at preparing students for dynamic careers at the intersection of design and business. This interdisciplinary program integrates creative design thinking with essential business knowledge, equipping graduates with the skills and mindset to succeed in industries where innovation and entrepreneurship thrive. By combining design principles with business acumen, graduates are poised to make significant contributions to the global creative economy.
Curriculum: The Bachelor of Design/Bachelor of Business curriculum at Griffith University provides students with a comprehensive education that blends design theory and practice with fundamental business concepts. Core courses cover topics such as design thinking, visual communication, branding, marketing, management, entrepreneurship, and innovation. Students have the opportunity to develop expertise in design disciplines such as graphic design, industrial design, fashion design, or digital media, while also gaining essential skills in business strategy, finance, project management, and leadership. Through a combination of studio-based projects, industry placements, and collaborative ventures, students acquire practical skills, critical thinking abilities, and entrepreneurial mindset that prepare them for success in the dynamic creative industries.
Research Focus: Griffith University is committed to fostering research excellence in design innovation, entrepreneurship, and creative industries. Students in the Bachelor of Design/Bachelor of Business program have the opportunity to engage in research projects that explore emerging trends, technologies, and opportunities in design and business. Research areas may include design thinking methodologies, user experience design, sustainable design practices, brand management, or creative entrepreneurship. Through hands-on research experiences, students develop critical inquiry skills, research methodologies, and innovative problem-solving abilities that prepare them for careers as design innovators, business leaders, or research professionals.
Industry Engagement: Griffith University maintains strong connections with industry partners in the creative and business sectors, providing students in the Bachelor of Design/Bachelor of Business program with opportunities for industry engagement and practical experience. The university collaborates with design firms, advertising agencies, fashion houses, startups, and multinational corporations to offer internships, work placements, and industry projects. These partnerships facilitate the development of practical skills, professional networks, and industry insights that enhance graduates' employability and readiness to enter the workforce as competent professionals in design management, creative entrepreneurship, or business innovation.
Global Perspective: As a globally focused institution, Griffith University emphasizes the importance of a global perspective in design and business. The Bachelor of Design/Bachelor of Business program incorporates multicultural education, international collaborations, and cross-cultural learning experiences to prepare graduates for careers in a globalized world. Students have the opportunity to participate in study abroad programs, international design competitions, and global industry placements, gaining firsthand experience and insights into global design trends, cultural influences, and market dynamics. This global perspective equips graduates to work effectively in diverse cultural contexts, collaborate with colleagues and clients from around the world, and address global design and business challenges with creativity and innovation.
Location
South Bank(Brisbane), Gold Coast(Brisbane), Nathan (Brisbane)
Score
IELTS 6.5
Tuition Fee
AUD 34500
Undergraduate Entry Requirements
Application Fee: AUD $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 16 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Griffith University offers a range of scholarships to support and encourage students in their academic journey. These scholarships recognize excellence, provide financial assistance, and promote diversity and inclusion.
Griffith Remarkable Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements, leadership skills, and community involvement. The scholarship covers 50% of tuition fees for the duration of the undergraduate or postgraduate program.
Griffith International Student Excellence Scholarship: This scholarship is designed to support high-achieving international students enrolling in undergraduate or postgraduate coursework programs at Griffith University. The scholarship provides a 25% tuition fee reduction for the duration of the program.
Griffith Sports Excellence Scholarship: This scholarship recognizes talented athletes who have achieved a high level of sporting excellence. It offers financial support and academic flexibility to assist student-athletes in balancing their sporting and academic.
Equity Scholarships: Griffith University offers a range of equity scholarships to support students from disadvantaged backgrounds, including financial hardship, Indigenous Australians, students with disabilities, and regional and rural students. These scholarships provide financial assistance and additional support services.
International Student Support Scholarship: This scholarship is aimed at supporting international students who may be facing financial difficulties during their studies. It provides a one-time payment to assist with living expenses.
Griffith Honours College Scholarship: This scholarship is available to high-achieving students who have been accepted into the Griffith Honours College program. It provides financial assistance and access to exclusive academic and professional development opportunities.
Graduating from Griffith University's Bachelor of Design/Bachelor of Business program opens up a myriad of exciting career opportunities at the intersection of design and business. Equipped with a diverse skill set encompassing creative design thinking and essential business acumen, graduates are well-positioned to thrive in various industries where innovation, entrepreneurship, and strategic thinking are valued.
Brand Manager: One of the most common career paths for graduates is to work as brand managers, responsible for developing and implementing brand strategies that effectively communicate the values, identity, and positioning of a company's products or services. Brand managers collaborate with cross-functional teams to conduct market research, analyze consumer insights, and design brand campaigns that resonate with target audiences. They oversee brand assets, manage brand portfolios, and monitor brand performance to ensure alignment with business objectives and maintain competitive advantage in the marketplace.
Design Strategist: Bachelor of Design/Bachelor of Business graduates can pursue careers as design strategists, leveraging their expertise in design thinking and business strategy to drive innovation and solve complex business challenges. Design strategists work with organizations to identify opportunities for design-driven innovation, develop user-centered solutions, and create compelling customer experiences that differentiate brands and products in the market. They collaborate with interdisciplinary teams to integrate design principles into business processes, product development, and service delivery, driving sustainable growth and competitive advantage.
Entrepreneur/Startup Founder: Some graduates may choose to start their own businesses or pursue entrepreneurial ventures, leveraging their combined skills in design and business to innovate and disrupt traditional industries. Entrepreneurial opportunities may include launching design studios, creative agencies, fashion labels, digital media startups, or innovative product and service ventures. Entrepreneurs and startup founders apply design thinking methodologies, business modeling techniques, and strategic planning to identify market opportunities, develop unique value propositions, and build successful ventures that create economic and social impact.
Creative Director: Bachelor of Design/Bachelor of Business graduates are well-suited for roles as creative directors, leading creative teams and overseeing the development of visual communication strategies, brand identities, and marketing campaigns. Creative directors collaborate with clients, marketers, and designers to conceptualize and execute creative concepts that effectively communicate brand messages and engage target audiences across various channels and platforms. They provide creative direction, mentorship, and feedback to team members, ensuring high-quality deliverables that meet client objectives and align with brand standards.
Design Manager: Another career option for graduates is to work as design managers, overseeing design projects, teams, and processes within organizations. Design managers coordinate design efforts across departments, set project goals and priorities, and allocate resources to meet project timelines and budgets. They collaborate with stakeholders to understand business requirements, define design briefs, and ensure that design solutions align with strategic objectives and user needs. Design managers also monitor industry trends, assess competitive landscapes, and identify opportunities for continuous improvement and innovation in design practices.
Marketing Analyst: Bachelor of Design/Bachelor of Business graduates may pursue careers as marketing analysts, leveraging their analytical skills and business acumen to analyze market trends, consumer behavior, and competitive landscapes. Marketing analysts collect and analyze data from various sources, such as market research studies, customer surveys, and digital analytics platforms, to generate insights and recommendations for marketing strategies and campaigns. They provide data-driven insights to inform decision-making, measure campaign effectiveness, and optimize marketing efforts to achieve business goals and drive revenue growth.
