Graduate Certificate in Business Development and Sales

Doon Campus

 

INTAKE: Jan, May & Sept

Program Overview

The Graduate Certificate in Business Development and Sales program at Conestoga College is designed to equip students with the essential skills and knowledge required to succeed in the challenging and dynamic field of sales. This program combines theoretical knowledge with practical training, enabling students to develop a deep understanding of sales strategies, business development techniques, and effective relationship building.

Curriculum:

  1. Sales Techniques and Strategies: Students learn the fundamentals of sales, including effective communication, persuasive selling techniques, negotiation skills, and relationship building. They develop the ability to identify customer needs, create compelling sales pitches, and close deals successfully.

  2. Business Development: This course focuses on the strategies and practices involved in business development. Students learn how to identify new market opportunities, conduct market research, develop business plans, and implement growth strategies for organizations.

  3. Customer Relationship Management (CRM): Students gain insights into the importance of customer relationship management and learn how to use CRM tools effectively. They understand the significance of maintaining strong customer relationships and explore strategies for customer retention and loyalty.

  4. Digital Marketing and Sales: This course explores the role of digital marketing in driving sales and business growth. Students learn about online marketing channels, social media strategies, content marketing, and lead generation techniques to enhance sales effectiveness in the digital age.

  5. Sales Analytics and Forecasting: Students delve into the world of sales analytics and forecasting, understanding how data-driven insights can optimize sales performance. They learn how to analyze sales data, identify trends, forecast sales, and make informed business decisions.

  6. Professional Selling Skills: This course focuses on developing professional selling skills, including effective presentation skills, active listening, objection handling, and consultative selling. Students enhance their ability to engage with customers, understand their needs, and provide tailored solutions.

  7. Sales Leadership and Management: Students gain insights into sales leadership and management principles, including team management, motivation, performance evaluation, and sales force effectiveness. They develop the skills to lead and inspire sales teams to achieve organizational goals.

Pollster Education

Location

Doon Campus

Pollster Education

Score

IELTS 7

Pollster Education

Tuition Fee

CAD 18185

Application Fees : CAD $ 100

  1. Postgraduate Diploma Programs:

    • Academic Requirement: Applicants must have completed a bachelor's degree or its equivalent from a recognized institution with a minimum of 55% overall average.
    • English Language Proficiency: International students must demonstrate proficiency in English by meeting the minimum requirements in one of the following tests:
      • IELTS: A minimum overall band score of 6.5, with no individual band score below 6.0.
      • TOEFL: A minimum overall score of 88 on the Internet-based test (iBT), with a minimum score of 21 in each section.
      • PTE: A minimum overall score of 58, with no communicative skills score below 50.

It's important to note that meeting the minimum entry requirements does not guarantee admission to Conestoga College, as program-specific requirements and competitive selection processes may apply. 

Prospective international students should also consider submitting any additional application materials, such as transcripts, letters of recommendation, and a statement of purpose, as required by the college for their chosen program. Admissions decisions are based on a holistic review of all application materials.

It's recommended that international students start the application process well in advance and carefully review the specific admission requirements for the program they are interested in at Conestoga College.

While Conestoga College may not offer scholarships specifically for international students, there are often other forms of financial assistance available. These may include government grants, bursaries, and work-study opportunities. It is advisable for international students to explore various funding options, including scholarships offered by external organizations, government agencies, or educational foundations in their home countries.

Graduates of the Graduate Certificate in Business Development and Sales program at Conestoga College have excellent career prospects in various industries that require sales and business development expertise.

  1. Business Development Manager: Graduates can pursue roles as business development managers, responsible for identifying new business opportunities, developing strategic partnerships, and driving organizational growth. They play a key role in expanding the customer base and increasing revenue.

  2. Sales Representative/Executive: Graduates can work as sales representatives or executives, engaging with potential clients, building relationships, and closing sales. They may specialize in specific industries or products and play a crucial role in achieving sales targets.

  3. Account Manager: Graduates can become account managers, responsible for managing relationships with key clients. They ensure customer satisfaction, identify upselling and cross-selling opportunities, and drive customer retention.

  4. Sales Analyst: Graduates can pursue careers as sales analysts, analyzing sales data, identifying market trends, and providing insights to improve sales strategies. They help organizations make data-driven decisions and optimize sales performance.

  5. Business Consultant: Graduates can work as business consultants, providing expertise and guidance to organizations on sales and business development strategies. They help businesses identify growth opportunities, improve sales processes, and enhance overall business performance.

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