Master of Business (Accounting)
The Master of Business (Accounting) program at Griffith University equips students with...
Bachelor of Communication and Journalism / Bachelor of Business
Gold Coast Campus, Nathan Campus
INTAKE: March
Program Overview
Griffith University's Bachelor of Communication and Journalism / Bachelor of Business program offers students a comprehensive education that integrates communication and journalism skills with business acumen. This dual-degree program is designed to prepare students for dynamic careers in media, communication, and business industries. Students gain a deep understanding of communication theory and practice, journalism ethics and principles, and business fundamentals, equipping them with the knowledge and skills needed to succeed in diverse professional roles.
Curriculum: The curriculum of the Bachelor of Communication and Journalism / Bachelor of Business program covers a wide range of topics to provide students with a well-rounded education. Courses in communication and journalism focus on media writing, digital media production, journalistic ethics, storytelling techniques, and media law. Business courses cover areas such as marketing, management, finance, entrepreneurship, and business strategy. Students have the flexibility to tailor their studies through elective courses in areas such as public relations, advertising, international business, or digital marketing. The program emphasizes practical skills development through hands-on projects, internships, and industry placements, allowing students to apply their knowledge in real-world settings.
Research Focus: Research is a key component of the Bachelor of Communication and Journalism / Bachelor of Business program, with opportunities for students to engage in research projects that explore communication trends, media practices, and business strategies. Students have the opportunity to work with faculty mentors on research initiatives in areas such as media effects, audience analysis, brand management, or corporate communication. Through research-focused coursework, independent study projects, and collaboration with industry partners, students develop critical thinking skills, research methodologies, and analytical abilities that prepare them for careers in media research, market analysis, or strategic communication planning.
Industry Engagement: Griffith University fosters strong industry engagement within the Bachelor of Communication and Journalism / Bachelor of Business program, providing students with opportunities to gain practical experience and industry insights. The university has partnerships with media organizations, communication agencies, advertising firms, and business enterprises, offering students internships, work placements, and industry projects. Students have the chance to work on real-world communication campaigns, business projects, or media productions, collaborating with industry professionals and building professional networks that enhance their career prospects. Industry engagement prepares students for successful transitions into professional roles upon graduation.
Global Perspective: With campuses located in culturally diverse and globally connected cities such as Brisbane and Gold Coast, Griffith University offers Bachelor of Communication and Journalism / Bachelor of Business students a global perspective on communication and business practices. The program encourages students to explore global communication trends, cultural differences, and international business environments. Students have the opportunity to participate in international study tours, exchange programs, or overseas internships, gaining cross-cultural insights and expanding their professional networks. The global perspective enhances students' adaptability, cultural competence, and readiness to work in multicultural environments within the global media and business industries.
Location
Gold Coast Campus, Nathan Campus
Score
IELTS 6.5
Tuition Fee
AUD 34000
Undergraduate Entry Requirements
Application Fee: AUD $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 16 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Griffith University offers a range of scholarships to support and encourage students in their academic journey. These scholarships recognize excellence, provide financial assistance, and promote diversity and inclusion.
Griffith Remarkable Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements, leadership skills, and community involvement. The scholarship covers 50% of tuition fees for the duration of the undergraduate or postgraduate program.
Griffith International Student Excellence Scholarship: This scholarship is designed to support high-achieving international students enrolling in undergraduate or postgraduate coursework programs at Griffith University. The scholarship provides a 25% tuition fee reduction for the duration of the program.
Griffith Sports Excellence Scholarship: This scholarship recognizes talented athletes who have achieved a high level of sporting excellence. It offers financial support and academic flexibility to assist student-athletes in balancing their sporting and academic.
Equity Scholarships: Griffith University offers a range of equity scholarships to support students from disadvantaged backgrounds, including financial hardship, Indigenous Australians, students with disabilities, and regional and rural students. These scholarships provide financial assistance and additional support services.
International Student Support Scholarship: This scholarship is aimed at supporting international students who may be facing financial difficulties during their studies. It provides a one-time payment to assist with living expenses.
Griffith Honours College Scholarship: This scholarship is available to high-achieving students who have been accepted into the Griffith Honours College program. It provides financial assistance and access to exclusive academic and professional development opportunities.
Graduates of Griffith University's Bachelor of Communication and Journalism / Bachelor of Business program possess a unique blend of skills in communication, journalism, and business, making them highly versatile and sought-after professionals in various industries.
Communications Specialist: Graduates can pursue careers as communications specialists, working for organizations in diverse sectors such as corporate, government, non-profit, or public relations agencies. They develop and implement communication strategies, manage media relations, write press releases, and create content for internal and external communication channels. Communications specialists play a crucial role in building and maintaining the reputation and brand image of organizations through effective communication practices.
Marketing Coordinator: With their knowledge of communication principles and business fundamentals, graduates can work as marketing coordinators for companies in industries such as advertising, digital marketing, or brand management. They assist in the development and execution of marketing campaigns, conduct market research, analyze consumer behavior, and coordinate promotional activities. Marketing coordinators play a vital role in driving brand awareness, customer engagement, and sales growth through strategic marketing initiatives.
Journalist/Reporter: Graduates can pursue careers as journalists or reporters, working for print, broadcast, or online media outlets. They research and investigate news stories, conduct interviews, write articles, and report on current events, social issues, or industry trends. Journalists may specialize in areas such as politics, business, sports, entertainment, or investigative journalism, providing informative and engaging content to audiences through various media platforms.
Public Relations Manager: Graduates can work as public relations managers, overseeing communication strategies and campaigns to enhance the public image and reputation of organizations. They develop press releases, manage media inquiries, organize events, and cultivate relationships with stakeholders, including media outlets, customers, and community groups. Public relations managers play a crucial role in crisis communication, reputation management, and maintaining positive relationships with the public and media.
Business Development Officer: With their understanding of business principles and communication strategies, graduates can pursue careers as business development officers for companies seeking to expand their market presence or enter new markets. They identify potential business opportunities, cultivate relationships with clients or partners, and develop proposals or pitches to win new business. Business development officers play a strategic role in driving growth, revenue generation, and market expansion for organizations across industries.
Social Media Manager: Graduates can work as social media managers, overseeing the planning, execution, and management of social media strategies for organizations. They create engaging content, manage social media accounts, analyze metrics, and interact with followers to build brand awareness, engage audiences, and drive traffic to websites or products. Social media managers play a crucial role in leveraging digital platforms to enhance brand visibility, customer engagement, and audience reach.
Entrepreneur/Startup Founder: With their entrepreneurial mindset and business acumen, graduates may choose to start their own businesses or ventures in fields such as media, communications, or digital marketing. They develop business plans, identify market opportunities, and launch innovative products or services that address specific needs or challenges in the industry. Entrepreneurs play a key role in driving innovation, creating employment opportunities, and contributing to economic growth and development.
