Master of Business (Accounting)
The Master of Business (Accounting) program at Griffith University equips students with...
Bachelor of Arts / Bachelor of Business
Gold Coast Campus, Nathan Campus
INTAKE: Mar, Jul & Nov
Program Overview
Griffith University's Bachelor of Arts/Bachelor of Business program offers students a unique opportunity to combine studies in the humanities and social sciences with practical business education. This interdisciplinary program integrates courses in areas such as literature, history, sociology, and psychology with business subjects such as management, marketing, finance, and entrepreneurship. By combining these two disciplines, students develop a broad understanding of human behavior, society, and culture, while also gaining valuable business skills and knowledge. The Bachelor of Arts/Bachelor of Business program at Griffith University prepares students for a wide range of careers that require both creativity and business acumen.
Curriculum: The curriculum of the Bachelor of Arts/Bachelor of Business program at Griffith University is designed to provide students with a well-rounded education that encompasses both the arts and business disciplines. Students study core subjects such as communication, critical thinking, and research methods, as well as specialized courses in areas such as literature, history, economics, accounting, and management. Elective courses allow students to tailor their degree to their specific interests and career goals, whether they aspire to work in fields such as marketing, human resources, cultural heritage, or international relations. Through a combination of coursework, projects, and internships, students develop transferable skills such as communication, problem-solving, and teamwork that are highly valued in both the arts and business sectors.
Research Focus: Research is a key component of the Bachelor of Arts/Bachelor of Business program at Griffith University, with opportunities for students to engage in research projects that explore issues at the intersection of the arts and business. Students have the opportunity to conduct research on topics such as cultural economics, consumer behavior, social entrepreneurship, or global marketing trends. Through research-focused coursework, independent study projects, and collaborative research initiatives with faculty mentors, students gain valuable research skills and insights that prepare them for careers in academia, market research, policy analysis, or cultural industries.
Industry Engagement: Griffith University places a strong emphasis on industry engagement within the Bachelor of Arts/Bachelor of Business program, providing students with opportunities to gain practical experience and establish connections with professionals in both the arts and business sectors. The university has partnerships with cultural institutions, media organizations, government agencies, and corporations, offering students internships, work placements, and industry-sponsored projects. Through these industry engagements, students have the opportunity to apply their skills in real-world settings, build professional networks, and gain insights into career pathways in fields such as arts administration, corporate communications, event management, or social enterprise.
Global Perspective: With campuses located in culturally diverse and globally connected cities such as Brisbane and Gold Coast, Griffith University offers Bachelor of Arts/Bachelor of Business students a global perspective on the arts and business. The program encourages students to explore global issues, cultural diversity, and international business practices. Through study abroad programs, international internships, and multicultural learning experiences, students have the opportunity to gain cross-cultural insights, develop intercultural competence, and prepare for careers in the global marketplace.
Location
Gold Coast Campus, Nathan Campus
Score
IELTS 6.5
Tuition Fee
AUD 33500
Undergraduate Entry Requirements
Application Fee: AUD $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 16 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Griffith University offers a range of scholarships to support and encourage students in their academic journey. These scholarships recognize excellence, provide financial assistance, and promote diversity and inclusion.
Griffith Remarkable Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements, leadership skills, and community involvement. The scholarship covers 50% of tuition fees for the duration of the undergraduate or postgraduate program.
Griffith International Student Excellence Scholarship: This scholarship is designed to support high-achieving international students enrolling in undergraduate or postgraduate coursework programs at Griffith University. The scholarship provides a 25% tuition fee reduction for the duration of the program.
Griffith Sports Excellence Scholarship: This scholarship recognizes talented athletes who have achieved a high level of sporting excellence. It offers financial support and academic flexibility to assist student-athletes in balancing their sporting and academic.
Equity Scholarships: Griffith University offers a range of equity scholarships to support students from disadvantaged backgrounds, including financial hardship, Indigenous Australians, students with disabilities, and regional and rural students. These scholarships provide financial assistance and additional support services.
International Student Support Scholarship: This scholarship is aimed at supporting international students who may be facing financial difficulties during their studies. It provides a one-time payment to assist with living expenses.
Griffith Honours College Scholarship: This scholarship is available to high-achieving students who have been accepted into the Griffith Honours College program. It provides financial assistance and access to exclusive academic and professional development opportunities.
Graduates of Griffith University's Bachelor of Arts/Bachelor of Business program have a wide range of career opportunities available to them, leveraging the unique blend of skills and knowledge acquired through their interdisciplinary education. With a strong foundation in both the arts and business disciplines, graduates are well-equipped to pursue diverse roles in various industries, including the arts, culture, media, marketing, management, and more.
Marketing Coordinator/Manager: One of the common career paths for Bachelor of Arts/Bachelor of Business graduates is in marketing. With their understanding of consumer behavior, communication skills, and business acumen, graduates can pursue roles as marketing coordinators or managers in corporations, advertising agencies, or marketing firms. They develop marketing strategies, execute promotional campaigns, analyze market trends, and manage brand positioning to attract customers and drive revenue growth.
Arts Administrator: Graduates may pursue careers as arts administrators, working in cultural institutions, museums, galleries, or performing arts organizations. Arts administrators oversee the day-to-day operations of arts organizations, manage budgets, coordinate events and exhibitions, and develop marketing and fundraising strategies to support artistic programs and initiatives. They play a crucial role in fostering creativity, promoting cultural diversity, and enhancing public access to the arts.
Human Resources Specialist/Manager: For graduates interested in people management and organizational development, a career in human resources (HR) may be a fitting choice. HR specialists/managers are responsible for recruiting, training, and retaining employees, as well as overseeing employee relations, performance management, and HR policies and procedures. They work to align HR practices with business objectives, foster a positive work environment, and support employee development and engagement initiatives.
Media Relations Specialist: With their communication skills and business savvy, graduates may pursue careers as media relations specialists or public relations (PR) professionals. Media relations specialists work for corporations, government agencies, or PR firms, managing relationships with the media, drafting press releases, organizing press conferences, and handling crisis communications. They help organizations build and maintain a positive public image and manage communication strategies to enhance brand reputation and credibility.
Cultural Program Coordinator: Graduates may find opportunities as cultural program coordinators or event planners in arts and cultural organizations. Cultural program coordinators plan and coordinate cultural events, exhibitions, and programs, working closely with artists, curators, and community partners to bring cultural initiatives to life. They manage logistics, budgets, and marketing efforts to ensure the success of cultural programs and engage diverse audiences in arts and cultural experiences.
Business Development Officer: With their understanding of business principles and creative thinking skills, graduates may pursue roles in business development or entrepreneurship. Business development officers identify growth opportunities, cultivate strategic partnerships, and develop new business ventures or revenue streams for organizations. They analyze market trends, assess competitive landscapes, and devise strategies to expand market presence and drive business growth.
Market Research Analyst: For graduates interested in data analysis and market insights, a career as a market research analyst may be a suitable option. Market research analysts collect and analyze data on consumer preferences, market trends, and competitive dynamics to inform marketing strategies and business decisions. They conduct surveys, focus groups, and data analytics to generate actionable insights and recommendations that help organizations understand market opportunities and customer needs.
