Graduate Certificate in Process Quality Engineering + Graduate Certificate in Quality Assurance - Manufacturing and Management ( Bundled Program )
The bundled program at Conestoga College combines the Graduate Certificate in Process Q...
Graduate Certificate in Strategic Marketing Communications
Doon Campus
INTAKE: Jan, May & Sept
Program Overview
The Graduate Certificate in Strategic Marketing Communications program at Conestoga College is designed to provide students with the knowledge and skills required to develop and implement effective marketing communication strategies in today's digital age. This program combines theoretical concepts with practical application, equipping students with the expertise needed to navigate the dynamic field of marketing communications.
Curriculum:
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Strategic Marketing Planning: Students learn the fundamentals of strategic marketing planning, including market analysis, target audience identification, positioning, and developing marketing objectives.
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Integrated Marketing Communications: This course focuses on understanding and implementing integrated marketing communication strategies, including advertising, public relations, digital marketing, and social media.
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Digital Marketing Strategies: Students explore the latest trends and techniques in digital marketing, including search engine optimization (SEO), social media marketing, content marketing, and online advertising.
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Branding and Brand Management: This course examines the importance of branding in marketing communications and covers topics such as brand identity, brand positioning, brand equity, and brand management strategies.
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Marketing Analytics: Students learn how to analyze marketing data and use key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven decisions.
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Consumer Behavior: This course explores the psychological and sociological factors that influence consumer behavior, helping students understand consumer motivations and develop effective marketing messages.
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Public Relations and Media Relations: Students gain an understanding of public relations strategies, media relations, crisis communications, and reputation management in the context of marketing communications.
Location
Doon Campus
Score
IELTS 7
Tuition Fee
CAD 18942
Application Fees : CAD $ 100
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Postgraduate Diploma Programs:
- Academic Requirement: Applicants must have completed a bachelor's degree or its equivalent from a recognized institution with a minimum of 55% overall average.
- English Language Proficiency: International students must demonstrate proficiency in English by meeting the minimum requirements in one of the following tests:
- IELTS: A minimum overall band score of 6.5, with no individual band score below 6.0.
- TOEFL: A minimum overall score of 88 on the Internet-based test (iBT), with a minimum score of 21 in each section.
- PTE: A minimum overall score of 58, with no communicative skills score below 50.
It's important to note that meeting the minimum entry requirements does not guarantee admission to Conestoga College, as program-specific requirements and competitive selection processes may apply.
Prospective international students should also consider submitting any additional application materials, such as transcripts, letters of recommendation, and a statement of purpose, as required by the college for their chosen program. Admissions decisions are based on a holistic review of all application materials.
It's recommended that international students start the application process well in advance and carefully review the specific admission requirements for the program they are interested in at Conestoga College.
While Conestoga College may not offer scholarships specifically for international students, there are often other forms of financial assistance available. These may include government grants, bursaries, and work-study opportunities. It is advisable for international students to explore various funding options, including scholarships offered by external organizations, government agencies, or educational foundations in their home countries.
Graduates of the Graduate Certificate in Strategic Marketing Communications program at Conestoga College have excellent career prospects in a wide range of industries that rely on effective marketing communications.
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Marketing Coordinator: Graduates can work as marketing coordinators, assisting in the development and implementation of marketing communication campaigns, managing social media platforms, and coordinating advertising efforts.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on developing and executing digital marketing strategies, managing online advertising campaigns, and optimizing websites for SEO.
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Public Relations Specialist: Graduates can pursue careers in public relations, handling media relations, writing press releases, managing public relations campaigns, and maintaining positive brand reputation.
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Social Media Manager: Graduates can work as social media managers, responsible for creating and implementing social media strategies, managing social media accounts, and engaging with the target audience.
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Marketing Communications Manager: Graduates can progress into managerial roles, overseeing marketing communication initiatives, coordinating cross-functional teams, and ensuring brand consistency.
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Content Marketing Specialist: Graduates can specialize in content marketing, creating compelling content for various marketing channels, including blogs, social media, videos, and email campaigns.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify market trends, consumer insights, and competitive intelligence to support marketing strategies.
