MSc Accounting and Banking
The MSc Accounting and Banking program at Bangor University is designed to equip studen...
MSc Consumer and Digital Marketing Analytics
Bangor
INTAKE: Jan & Sept
Program Overview
Bangor University, situated in the UK, offers an MSc program in Consumer and Digital Marketing Analytics. This program aims to provide students with a comprehensive understanding of consumer behavior, digital marketing strategies, and data analytics in the context of marketing. It equips students with the knowledge and skills to analyze consumer data, make data-driven marketing decisions, and effectively utilize digital platforms for marketing purposes.
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Marketing Fundamentals: The program begins by establishing a solid foundation in marketing principles and concepts. Students gain an understanding of consumer behavior, market segmentation, targeting, and positioning. They learn how marketing strategies and tactics influence consumer decision-making processes.
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Digital Marketing Strategy: The program focuses on the role of digital channels and platforms in modern marketing. Students explore the various aspects of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising. They learn how to develop effective digital marketing strategies to reach target audiences.
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Consumer and Market Research: The program emphasizes the importance of consumer and market research in driving marketing decisions. Students learn various research methods and techniques to gather consumer insights, conduct market analysis, and identify marketing opportunities. They acquire skills in data collection, data analysis, and interpretation of research findings.
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Data Analytics for Marketing: Students delve into the realm of data analytics and its application in marketing. They learn how to collect, analyze, and interpret marketing data to derive meaningful insights. The program covers techniques such as data mining, statistical analysis, predictive modeling, and customer segmentation. Students gain proficiency in using data analytics tools and software.
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Marketing Metrics and Performance Measurement: The program focuses on measuring marketing performance and evaluating the effectiveness of marketing campaigns. Students learn how to set marketing objectives, select relevant key performance indicators (KPIs), and analyze marketing metrics. They understand the importance of monitoring and optimizing marketing activities for business success.
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Consumer and Digital Marketing Ethics: The program explores the ethical considerations and challenges associated with consumer and digital marketing. Students examine topics such as consumer privacy, data protection, transparency, and social responsibility. They learn how to navigate ethical dilemmas and make ethically sound marketing decisions.
Location
Bangor
Score
IELTS 6.5
Tuition Fee
£ 17000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- PTE Academic: A minimum overall score of 55 with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Bangor University offers a range of scholarships and financial support options to both domestic and international students. These scholarships aim to recognize and reward academic excellence, as well as support students from diverse backgrounds.
- Vice-Chancellor Scholarships: These scholarships are awarded to exceptional students who have demonstrated outstanding academic achievements. They are available for undergraduate and postgraduate students across various disciplines.
- Country-specific Scholarships: Bangor University offers scholarships specifically for students from certain countries or regions. These scholarships may have different eligibility criteria and application processes. Examples include the India Scholarships, Nigeria Scholarships, and Vietnam Scholarships.
- Bangor International Scholarships: These scholarships are available for international students pursuing undergraduate or postgraduate studies. They are based on academic merit and can significantly contribute towards tuition fees.
- Sport Scholarships: Bangor University offers scholarships for talented athletes who excel in sports. These scholarships provide financial support, training opportunities, and access to sports facilities.
- Alumni Scholarships: Bangor University offers scholarships exclusively for its alumni who wish to pursue further studies at the university. These scholarships aim to encourage ongoing education and support the university's graduates.
Graduates of the MSc Consumer and Digital Marketing Analytics program from Bangor University have promising career prospects.
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Digital Marketing Analyst: Graduates can work as digital marketing analysts, utilizing their expertise in data analysis and consumer behavior to optimize digital marketing campaigns. They analyze marketing data, identify trends, and provide insights to improve marketing strategies and ROI.
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Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research and gathering consumer insights for businesses. They use qualitative and quantitative research methods to understand consumer preferences, behavior, and market trends.
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Data Analyst: Graduates can work as data analysts in marketing departments, utilizing their skills in data collection, analysis, and interpretation to drive marketing decisions. They analyze customer data, conduct customer segmentation, and provide actionable insights to enhance marketing effectiveness.
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Marketing Manager: Graduates can progress into marketing management roles, overseeing marketing strategies and activities for organizations. They apply their knowledge of consumer behavior, digital marketing, and data analytics to develop and execute effective marketing campaigns.
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Digital Marketing Consultant: Graduates can work as digital marketing consultants, providing strategic guidance to businesses on digital marketing practices. They offer expertise in consumer behavior, digital platforms, and data analytics to help businesses achieve their marketing objectives.
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Market Insights Manager: Graduates can pursue careers as market insights managers, responsible for gathering and analyzing market data to inform strategic decision-making. They identify market trends, assess competitor strategies, and provide insights for new product development and market entry.
