Juris Doctor
The Juris Doctor program at La Trobe is a highly regarded three-year, full-time course....
Bachelor of Business (Digital Business)
Melbourne, Bendigo, Sydney
INTAKE: Mar & Jul
Program Overview
La Trobe University’s Bachelor of Business (Digital Business) program is designed to prepare students for the rapidly evolving digital landscape of modern business. This program integrates traditional business principles with cutting-edge digital technologies, equipping students with the skills and knowledge needed to thrive in a digital-first world. Through a combination of theoretical learning and practical experiences, students develop expertise in areas such as e-commerce, digital marketing, data analytics, and technology innovation.
Curriculum: The curriculum of the Bachelor of Business (Digital Business) at La Trobe University is carefully crafted to cover a wide range of topics relevant to digital business practices. Core subjects include business fundamentals such as accounting, finance, marketing, and management, alongside specialized courses focusing on digital technologies and their applications in business settings. Students learn about topics such as e-commerce strategies, digital marketing techniques, social media management, data analytics, cybersecurity, and innovation management. The curriculum also emphasizes hands-on learning through case studies, projects, and internships, allowing students to apply theoretical knowledge in real-world contexts.
Research Focus: La Trobe University encourages research and innovation within the Bachelor of Business (Digital Business) program. Students have the opportunity to engage in research projects that explore emerging trends and challenges in digital business, such as the impact of artificial intelligence on business operations, the effectiveness of digital marketing strategies, or the development of new digital business models. Through research initiatives, students develop critical thinking skills, analytical abilities, and the capacity to solve complex problems, preparing them for leadership roles in the digital economy.
Industry Engagement: Industry engagement is a key component of the Bachelor of Business (Digital Business) program at La Trobe University. The university maintains strong relationships with industry partners, including leading corporations, technology firms, startups, and digital agencies. These partnerships provide students with opportunities for internships, work placements, guest lectures, and industry projects, enabling them to gain practical experience, build professional networks, and stay abreast of industry trends. Industry engagement initiatives ensure that graduates are well-prepared for the demands of the digital business environment and can transition smoothly into their chosen careers.
Global Perspective: The Bachelor of Business (Digital Business) program at La Trobe University incorporates a global perspective, reflecting the interconnected nature of the digital economy. Students learn about global trends, challenges, and opportunities in digital business, and are encouraged to consider international perspectives in their studies. The curriculum includes topics such as international e-commerce, cross-border digital marketing, and global supply chain management. Opportunities for international exchange programs, study tours, and collaboration with international partners further enhance students' global awareness and intercultural competence, preparing them for careers in the global marketplace.
Location
Melbourne, Bendigo, Sydney
Score
IELTS 6
Tuition Fee
AUD 36800
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 19 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
La Trobe University is dedicated to fostering global talent and ensuring that international students have access to financial support through a range of scholarships.
Excellence Scholarships: La Trobe University offers Excellence Scholarships to high-achieving international students. These scholarships are awarded based on academic merit and can significantly offset tuition costs, making world-class education more accessible.
Regional Scholarships: Recognizing the importance of diversity, the university provides Regional Scholarships to international students from specific regions. These scholarships aim to promote cultural exchange and global perspectives.
Destination Australia Scholarships: La Trobe University participates in the Destination Australia Program, which provides financial assistance to international students choosing to study in regional Australia. This initiative not only eases the financial burden but also promotes education in vibrant regional communities.
Sports Scholarships: For talented athletes, the Sports Scholarships at La Trobe University offer an opportunity to pursue both academic and athletic excellence. These scholarships support athletes in achieving their sporting goals while earning a degree.
Research Scholarships: International students pursuing research degrees at La Trobe University can apply for Research Scholarships. These scholarships provide financial support for postgraduate research students, enabling them to contribute to cutting-edge research in various fields.
Indigenous Scholarships: La Trobe University is fostering Indigenous talent from around the world. Indigenous Scholarships are available to support Indigenous international students in their pursuit of higher education.
Alumni Scholarships: International students with a family member who is an alumnus of La Trobe University may be eligible for Alumni Scholarships, providing a special opportunity to follow in their family's educational footsteps.
Study Abroad Scholarships: International students looking to participate in a study abroad program at La Trobe University can explore Study Abroad Scholarships. These awards make global education experiences more accessible.
Exchange Scholarships: La Trobe University encourages international exchange students to explore Exchange Scholarships. These scholarships facilitate academic and cultural exchanges, enhancing the global perspectives of students.
Graduates of La Trobe University’s Bachelor of Business (Digital Business) program possess a unique blend of business acumen and digital expertise, making them well-suited for a variety of exciting career opportunities in the rapidly evolving digital landscape.
Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, leveraging their knowledge of digital channels and consumer behavior to create effective marketing campaigns. They may work for marketing agencies, e-commerce companies, or in-house marketing teams, managing social media campaigns, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing strategies.
E-commerce Manager: E-commerce managers oversee the online sales operations of businesses, ensuring smooth transactions and optimizing the user experience on e-commerce platforms. They are responsible for website management, product listings, payment processing, and customer service. Graduates can work for online retailers, brands, or start-ups looking to establish or enhance their e-commerce presence.
Data Analyst: Graduates with strong analytical skills can pursue careers as data analysts, interpreting and analyzing digital data to uncover insights and inform business decisions. They may work with web analytics tools, customer relationship management (CRM) systems, or business intelligence platforms to analyze consumer behavior, sales trends, and marketing effectiveness. Data analysts are in high demand across various industries, including retail, finance, and technology.
Technology Consultant: Technology consultants advise businesses on how to leverage digital technologies to improve efficiency, productivity, and competitiveness. They assess business processes, recommend digital solutions, and provide implementation support. Graduates can work for consulting firms, IT service providers, or as independent consultants, specializing in areas such as cloud computing, cybersecurity, digital transformation, and software integration.
Startup Entrepreneur: Graduates with an entrepreneurial mindset can start their own digital businesses or technology startups. They can develop innovative products or services targeting niche markets or addressing specific industry needs. With their understanding of digital business models, market trends, and technology trends, graduates can launch successful ventures in areas such as software development, digital media, e-commerce platforms, or mobile applications.
Digital Strategist: Digital strategists develop comprehensive digital strategies for businesses, aligning digital initiatives with overall business objectives. They analyze market trends, competitive landscapes, and consumer behavior to identify opportunities for growth and innovation. Graduates can work for marketing agencies, consulting firms, or in-house strategy teams, helping businesses navigate the complexities of the digital marketplace.
User Experience (UX) Designer: UX designers focus on optimizing the usability and functionality of digital products and platforms to enhance the user experience. They conduct user research, create wireframes and prototypes, and collaborate with developers to design intuitive and engaging digital interfaces. Graduates can work for tech companies, design agencies, or as freelancers, specializing in web design, mobile app design, or product design.
Social Media Manager: Social media managers are responsible for managing and growing brands' presence on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. They develop content strategies, create engaging posts, and interact with followers to build brand awareness and drive engagement. Graduates can work for companies in various industries, including retail, hospitality, entertainment, and nonprofit organizations.
Digital Product Manager: Digital product managers oversee the development and launch of digital products and services, from concept to delivery. They collaborate with cross-functional teams, including designers, developers, and marketers, to define product requirements, prioritize features, and ensure product success in the market. Graduates can work for technology companies, startups, or digital agencies, managing products such as mobile apps, SaaS platforms, or digital tools.
Business Analyst: Business analysts bridge the gap between business objectives and digital solutions, translating business requirements into technical specifications for software developers and IT teams. They analyze business processes, identify opportunities for automation and optimization, and facilitate communication between stakeholders. Graduates can work for organizations across various industries, including finance, healthcare, and retail, as well as in consulting firms specializing in business analysis.
