Master of Professional Accounting – Master of Business Administration
The Master of Professional Accounting – Master of Business Administration program...
Bachelor of Business (Hospitality & Tourism Management)
Brisbane
INTAKE: Feb, May & Sep
Program Overview
The Bachelor of Business (Hospitality & Tourism Management) program at James Cook University (JCU) in Australia is designed to provide students with a comprehensive understanding of the hospitality and tourism industry, preparing them for diverse careers in hospitality management, tourism operations, event management, and related fields. This program combines theoretical knowledge with practical skills development, offering students opportunities for hands-on experience, industry placements, and networking opportunities within the hospitality and tourism sectors. JCU's Bachelor of Business (Hospitality & Tourism Management) program emphasizes customer service excellence, sustainability practices, and innovation in hospitality and tourism management.
Curriculum: The curriculum of the Bachelor of Business (Hospitality & Tourism Management) program at James Cook University covers a wide range of topics relevant to the hospitality and tourism industry, including hospitality management, tourism marketing, event planning, food and beverage management, and sustainable tourism practices. Students also study business fundamentals such as economics, accounting, management, and marketing to develop a solid foundation in business management principles. The curriculum is designed to provide students with a well-rounded education that prepares them for leadership roles in the hospitality and tourism industry, with a focus on practical skills development and industry-relevant knowledge.
Research Focus: James Cook University has a strong research focus in hospitality and tourism management, with faculty members conducting research in areas such as tourist behavior, destination management, hospitality marketing, and sustainable tourism development. Students enrolled in the Bachelor of Business (Hospitality & Tourism Management) program have opportunities to engage in research activities, work on research projects with faculty members, and develop their research skills. JCU's emphasis on research prepares graduates to critically analyze industry trends, contribute to hospitality and tourism scholarship, and apply evidence-based practices in their professional careers.
Industry Engagement: The Bachelor of Business (Hospitality & Tourism Management) program at James Cook University emphasizes industry engagement through partnerships with hospitality and tourism businesses, industry associations, government agencies, and event management organizations. These partnerships provide students with opportunities for internships, work placements, industry projects, and networking events, allowing them to gain practical experience and develop professional connections within the hospitality and tourism sectors. JCU's industry engagement initiatives ensure graduates are familiar with current industry practices, trends, and challenges, enhancing their employability and readiness for careers in hospitality and tourism management.
Global Perspective: As a globally focused institution, James Cook University integrates a global perspective into its Bachelor of Business (Hospitality & Tourism Management) program. Students have opportunities to study international hospitality trends, global tourism markets, and cross-cultural management practices. JCU's global perspective prepares graduates to work effectively in multicultural and international hospitality and tourism settings, understand the complexities of global tourism markets, and develop strategies to attract and serve diverse visitor segments. Additionally, students learn about ethical considerations, sustainability principles, and cultural sensitivity in hospitality and tourism management, preparing them to contribute to responsible and sustainable tourism practices worldwide.
Location
Brisbane
Score
IELTS 6
Tuition Fee
AUD 30400
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 19 in each section.
- PTE (Pearson Test of English): Overall score of 57 with a minimum of 57 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
JCU is supporting international students in their pursuit of higher education. The university offers various scholarships designed to assist eligible students in achieving their academic and career goals.
Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students across various study areas. It provides a significant reduction in tuition fees and is highly competitive.
Dean's Scholarship for Excellence: This scholarship is aimed at international students who have demonstrated outstanding academic performance. It offers financial support by reducing tuition fees.
JCU Access Fund Scholarship: This scholarship supports students facing financial hardship, offering assistance to cover tuition fees and living expenses.
Tropical Environmental Scholarship: Designed for international students passionate about environmental conservation and research, this scholarship provides financial support for related programs.
Sporting Scholarships: JCU recognizes the importance of sports and offers scholarships to athletes who excel in their chosen sport while pursuing their academic goals.
Indigenous Scholarships: JCU is supporting Indigenous students by providing scholarships that facilitate access to higher education.
Country-Specific Scholarships: JCU offers scholarships tailored to specific countries, encouraging cultural diversity and international collaboration.
External Scholarships: JCU also facilitates access to external scholarships and funding opportunities that international students may be eligible for.
Graduates of James Cook University's Bachelor of Business (Hospitality & Tourism Management) program are well-equipped to pursue diverse and rewarding career opportunities in the dynamic hospitality and tourism industry. With their comprehensive understanding of hospitality management, tourism operations, event planning, and sustainable tourism practices, JCU's Bachelor of Business (Hospitality & Tourism Management) graduates can pursue roles in various sectors and positions within the industry.
Hotel Manager: Many graduates choose to pursue careers as hotel managers, overseeing the day-to-day operations of hotels, resorts, or accommodation establishments. Hotel managers are responsible for ensuring guest satisfaction, managing staff, maintaining hotel facilities, and maximizing revenue. They may work in boutique hotels, luxury resorts, budget accommodations, or international hotel chains, managing departments such as front office, housekeeping, food and beverage, and sales and marketing.
Tourism Marketing Manager: Some graduates opt for careers as tourism marketing managers, developing and implementing marketing strategies to promote tourist destinations, attractions, or travel services. Tourism marketing managers conduct market research, identify target markets, and create marketing campaigns to attract visitors and increase tourism revenue. They may work for tourism boards, destination marketing organizations, travel agencies, or tour operators, promoting destinations locally and globally.
Event Coordinator: JCU's Bachelor of Business (Hospitality & Tourism Management) graduates may pursue careers as event coordinators, planning and organizing events such as conferences, conventions, weddings, or festivals. Event coordinators manage event logistics, coordinate vendors and suppliers, and ensure the smooth execution of events from start to finish. They may work for event management companies, convention centers, hotels, or as independent event planners, creating memorable experiences for clients and attendees.
Resort Operations Manager: With their expertise in hospitality management, graduates may work as resort operations managers, overseeing the operations of resorts, leisure complexes, or tourist attractions. Resort operations managers manage guest services, recreational facilities, and entertainment programs, ensuring guests have enjoyable and memorable experiences. They may work in beach resorts, ski resorts, theme parks, or eco-tourism lodges, overseeing resort staff and maintaining high-quality standards.
Travel Consultant: Some graduates specialize in travel consultancy, providing personalized travel advice and booking services to individuals or corporate clients. Travel consultants assist clients in planning trips, booking flights, accommodations, and activities, and providing travel-related information and recommendations. They may work for travel agencies, tour operators, or as independent travel advisors, helping clients create memorable and hassle-free travel experiences.
Hospitality Entrepreneur: JCU's Bachelor of Business (Hospitality & Tourism Management) graduates may choose to start their own hospitality businesses and become entrepreneurs. Hospitality entrepreneurs may establish boutique hotels, bed and breakfasts, restaurants, cafes, or specialty tour companies, catering to niche markets or unique customer experiences. They develop business plans, secure funding, and manage operations to create successful and sustainable hospitality ventures.
Destination Manager: Some graduates pursue careers as destination managers, responsible for overseeing the development, marketing, and management of tourist destinations or regions. Destination managers work with stakeholders such as local governments, tourism boards, and businesses to enhance destination appeal, promote tourism activities, and manage visitor experiences. They may work for tourism associations, regional development agencies, or government tourism departments, driving destination growth and sustainability.
