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Bachelor of Tourism, Hospitality & Events
Cairns, Brisbane
INTAKE: Jul & Feb
Program Overview
The Bachelor of Tourism, Hospitality & Events program at James Cook University (JCU) in Australia offers students a comprehensive education in the diverse and dynamic industries of tourism, hospitality, and events management. This program equips students with the knowledge, skills, and practical experience needed to pursue rewarding careers in these sectors. JCU's Bachelor of Tourism, Hospitality & Events program integrates theoretical learning with hands-on experiences, preparing graduates to meet the evolving needs of the global tourism and hospitality industry.
Curriculum: The curriculum of the Bachelor of Tourism, Hospitality & Events program at James Cook University covers a wide range of topics relevant to the tourism, hospitality, and events sectors. Students study subjects such as tourism management, hospitality operations, event planning, marketing, tourism economics, sustainable tourism, and cultural tourism. The curriculum emphasizes experiential learning through industry placements, internships, and practical projects, allowing students to develop essential skills and knowledge applicable to real-world situations in the tourism and hospitality industry.
Research Focus: James Cook University has a strong research focus in the field of tourism, hospitality, and events, with faculty members conducting research on topics such as destination management, tourist behavior, hospitality marketing, event impacts, and sustainable tourism development. Students enrolled in the Bachelor of Tourism, Hospitality & Events program have opportunities to engage in research activities, work on research projects with faculty members, and explore emerging trends and issues in the tourism and hospitality industry. JCU's emphasis on research prepares graduates to critically analyze industry trends, contribute to knowledge advancement, and drive innovation in tourism and hospitality practices.
Industry Engagement: The Bachelor of Tourism, Hospitality & Events program at James Cook University emphasizes industry engagement through partnerships with tourism operators, hospitality businesses, event management companies, and industry associations. These partnerships provide students with opportunities for industry placements, internships, and industry-linked projects, allowing them to gain practical experience and develop professional connections within the tourism and hospitality industry. JCU's industry engagement initiatives ensure graduates are familiar with industry practices, trends, and standards, enhancing their employability and readiness for successful careers in tourism, hospitality, and events management.
Global Perspective: As a globally focused institution, James Cook University integrates a global perspective into its Bachelor of Tourism, Hospitality & Events program. Students have opportunities to study global tourism trends, international hospitality practices, and cross-cultural aspects of events management. JCU's global perspective prepares graduates to work effectively in multicultural and international settings, address global tourism challenges, and capitalize on opportunities in the global tourism and hospitality market. Additionally, students learn about sustainable tourism practices, ethical considerations, and responsible tourism development, preparing them for careers in sustainable and socially responsible tourism ventures around the world.
Location
Cairns, Brisbane
Score
IELTS 6
Tuition Fee
AUD 30400
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 19 in each section.
- PTE (Pearson Test of English): Overall score of 57 with a minimum of 57 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
JCU is supporting international students in their pursuit of higher education. The university offers various scholarships designed to assist eligible students in achieving their academic and career goals.
Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students across various study areas. It provides a significant reduction in tuition fees and is highly competitive.
Dean's Scholarship for Excellence: This scholarship is aimed at international students who have demonstrated outstanding academic performance. It offers financial support by reducing tuition fees.
JCU Access Fund Scholarship: This scholarship supports students facing financial hardship, offering assistance to cover tuition fees and living expenses.
Tropical Environmental Scholarship: Designed for international students passionate about environmental conservation and research, this scholarship provides financial support for related programs.
Sporting Scholarships: JCU recognizes the importance of sports and offers scholarships to athletes who excel in their chosen sport while pursuing their academic goals.
Indigenous Scholarships: JCU is supporting Indigenous students by providing scholarships that facilitate access to higher education.
Country-Specific Scholarships: JCU offers scholarships tailored to specific countries, encouraging cultural diversity and international collaboration.
External Scholarships: JCU also facilitates access to external scholarships and funding opportunities that international students may be eligible for.
Graduates of James Cook University's Bachelor of Tourism, Hospitality & Events program have a wide range of career opportunities in the dynamic and growing industries of tourism, hospitality, and events management. With a strong foundation in theory, practical skills, and industry experience, JCU's Bachelor of Tourism, Hospitality & Events graduates are well-equipped to pursue diverse career paths in various sectors and roles within the tourism and hospitality industry.
Tourism Manager/Director: Many graduates choose to work as tourism managers or directors, overseeing the planning, development, and management of tourism destinations, attractions, or businesses. Tourism managers are responsible for marketing strategies, visitor experiences, and sustainability initiatives to attract tourists and enhance destination appeal. They may work for government tourism boards, destination management organizations, resorts, or tour operators.
Hotel or Resort Manager: JCU's Bachelor of Tourism, Hospitality & Events graduates may pursue careers as hotel or resort managers, overseeing the day-to-day operations of accommodation establishments. Hotel managers are responsible for guest services, staff management, revenue management, and facility maintenance to ensure exceptional guest experiences and profitability. They may work in luxury hotels, boutique resorts, chain hotels, or conference centers.
Event Planner/Coordinator: Some graduates choose to work as event planners or coordinators, organizing and managing events such as conferences, weddings, festivals, or corporate functions. Event planners handle logistics, budgeting, vendor coordination, and on-site management to ensure successful and memorable events. They may work for event management companies, convention centers, wedding planning firms, or non-profit organizations.
Food and Beverage Manager: With their knowledge of hospitality operations, graduates may work as food and beverage managers, overseeing dining establishments within hotels, restaurants, resorts, or catering companies. Food and beverage managers are responsible for menu planning, inventory management, staff training, and customer service to deliver exceptional dining experiences. They may specialize in areas such as restaurant management, banqueting, or beverage operations.
Tourism Marketing Specialist: JCU's Bachelor of Tourism, Hospitality & Events graduates may pursue careers in tourism marketing, promoting destinations, attractions, or hospitality businesses to target markets. Tourism marketing specialists develop marketing strategies, create promotional campaigns, and utilize digital marketing channels to attract tourists and drive visitor engagement. They may work for tourism boards, destination marketing organizations, advertising agencies, or digital marketing firms.
Destination Development Officer: Graduates may work as destination development officers, focusing on the sustainable development and management of tourism destinations. Destination development officers collaborate with stakeholders, community groups, and government agencies to plan and implement destination development initiatives, such as infrastructure improvements, cultural heritage preservation, or environmental conservation projects. They may work for government tourism departments, regional development organizations, or non-profit associations.
Hospitality Consultant: Some graduates choose to work as hospitality consultants, providing advisory services to hospitality businesses on various aspects of operations, marketing, and strategy. Hospitality consultants assess business performance, identify opportunities for improvement, and develop customized solutions to optimize efficiency and profitability. They may work independently or for consulting firms, offering services to hotels, restaurants, resorts, or hospitality investors.
