Master of International Business
The Master of International Business program at ICMS is designed to equip students with...
Bachelor of Business Management(Fashion and Global Brand Management)
Sydney
INTAKE: Feb, May & Aug
Program Overview
The Bachelor of Business Management (Fashion and Global Brand Management) program at the International College of Management, Australia (ICMS) offers students a unique blend of business management principles with a specialized focus on the fashion industry and global brand management. This undergraduate degree is designed to provide students with the knowledge and skills necessary to succeed in various roles within the fashion business sector, including brand management, marketing, retail, and entrepreneurship.
Curriculum: The curriculum of the Bachelor of Business Management (Fashion and Global Brand Management) program at ICMS combines core business management courses with specialized fashion-related subjects. Students study topics such as marketing management, consumer behavior, fashion merchandising, retail management, fashion branding, and global marketing strategies. The curriculum emphasizes practical applications through industry projects, case studies, and internships, allowing students to develop a deep understanding of the fashion business landscape and gain hands-on experience in fashion management.
Research Focus: ICMS places a strong emphasis on research within its Bachelor of Business Management (Fashion and Global Brand Management) program. Students have the opportunity to engage in research projects that explore current trends, emerging issues, and best practices in the fashion industry and global brand management. By conducting research under the guidance of experienced faculty members, students develop critical thinking skills, analytical abilities, and a deeper understanding of the factors influencing fashion branding, consumer preferences, and market trends.
Industry Engagement: ICMS maintains close ties with industry partners to ensure that its Bachelor of Business Management (Fashion and Global Brand Management) program remains relevant and responsive to the needs of the fashion business sector. Through industry placements, internships, guest lectures, and industry-led projects, students have the opportunity to gain practical experience and insights into fashion brand management, retail operations, and fashion marketing strategies. These industry engagements provide students with valuable networking opportunities, industry connections, and real-world experience, enhancing their employability and professional development.
Global Perspective: In an increasingly globalized fashion industry, ICMS recognizes the importance of a global perspective in fashion business education. The Bachelor of Business Management (Fashion and Global Brand Management) program integrates global marketing strategies, cross-cultural consumer behavior, and international fashion trends into its curriculum. Students learn about fashion markets around the world, cultural influences on fashion consumption, and global brand strategies, preparing them to work in diverse multicultural environments. Additionally, ICMS offers opportunities for international study exchanges, internships abroad, and cross-cultural experiences, allowing students to gain firsthand exposure to global fashion markets and business practices.
Location
Sydney
Score
IELTS 6
Tuition Fee
AUD 29200
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 69 with a minimum of 17 in each section.
- PTE (Pearson Test of English): Overall score of 50 with a minimum of 42 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
International College of Management, Australia (ICMS) recognizes the importance of providing financial assistance to international students pursuing their education. ICMS offers a range of scholarships to support and encourage talented and dedicated students from around the world. These scholarships are designed to ease the financial burden and make quality education more accessible.
Academic Excellence Scholarships: These scholarships are awarded to high-achieving international students based on their academic performance. They aim to reward and motivate students who have demonstrated exceptional results in their previous studies.
Merit Scholarships: Merit scholarships are provided to students who have excelled in various aspects, including academic achievements, extracurricular involvement, and leadership roles. These scholarships recognize well-rounded individuals with a strong commitment to personal and academic growth.
Industry Partner Scholarships: ICMS collaborates with industry partners to offer scholarships to students pursuing specific fields of study. These scholarships often include opportunities for internships and practical experience within the partner organizations.
Regional Scholarships: ICMS may provide scholarships to students from specific regions or countries to promote diversity and international inclusivity. These scholarships aim to attract a global student body.
Leadership and Community Engagement Scholarships: ICMS values leadership qualities and community involvement. Scholarships in this category are awarded to students who have demonstrated exceptional leadership skills and making a positive impact on their communities.
Graduating with a Bachelor of Business Management (Fashion and Global Brand Management) from the International College of Management, Australia (ICMS) opens doors to a multitude of exciting and diverse career opportunities in the fast-paced world of fashion and global brand management. Equipped with a unique blend of business management skills and specialized knowledge in fashion branding, marketing, and retail, graduates are well-prepared to pursue various roles within the fashion industry and related sectors.
Brand Manager: Many graduates choose to pursue careers as brand managers, overseeing the development, positioning, and promotion of fashion brands in the global marketplace. Brand managers work for fashion companies, retailers, or marketing agencies, developing brand strategies, managing brand portfolios, and executing marketing campaigns to enhance brand awareness and equity. They analyze market trends, consumer behavior, and competitor strategies to drive brand growth and differentiation.
Fashion Marketing Specialist: Graduates may work as fashion marketing specialists, creating and implementing marketing strategies to promote fashion brands and products to target audiences. Fashion marketing specialists collaborate with creative teams, advertising agencies, and media outlets to develop compelling marketing campaigns, digital content, and social media initiatives. They monitor market trends, conduct market research, and identify opportunities to engage consumers and drive sales through innovative marketing tactics.
Retail Buyer/Planner: Some graduates specialize in retail buying and planning, selecting merchandise assortments and managing inventory levels for fashion retailers and department stores. Retail buyers analyze sales data, monitor fashion trends, and negotiate with suppliers to procure merchandise that aligns with customer preferences and brand positioning. Retail planners forecast demand, allocate merchandise, and optimize inventory levels to maximize sales and profitability.
Fashion Merchandiser: Graduates may pursue careers as fashion merchandisers, responsible for planning and presenting fashion products in retail environments to optimize sales and customer experience. Fashion merchandisers analyze sales trends, plan product assortments, and collaborate with visual merchandisers to create compelling product displays and store layouts. They work closely with buyers, suppliers, and store managers to ensure that merchandise meets brand standards and customer expectations.
E-commerce Manager: With the growing importance of online retailing, graduates may work as e-commerce managers, overseeing the online sales and digital marketing strategies of fashion brands and retailers. E-commerce managers manage e-commerce platforms, optimize website performance, and implement online marketing campaigns to drive traffic, conversions, and revenue. They monitor website analytics, customer feedback, and market trends to enhance the online shopping experience and maximize online sales.
Fashion Entrepreneur: Some graduates may choose to start their own fashion businesses, launching fashion brands, boutique stores, or e-commerce ventures. Fashion entrepreneurs develop business plans, source materials, design products, and establish distribution channels to bring their fashion concepts to market. They navigate the complexities of the fashion industry, build brand identities, and cultivate customer relationships to create successful and sustainable fashion businesses.
